Marketo vs Pardot

Marketo vs Pardot Highlights

Marketo vs Pardot Pros

Marketo Pros

• Marketo
• More customizable platform, with more advanced segmentation options
• Greater scalability, with higher send limits
• In-demand real-time personalization options
• Robust Salesforce integration
• Ability to add social media integration and plug-ins
• Helpful pre-built wizards and templates
• More advanced reporting and A/B testing capabilities
• Widest range of integrations with third-party apps
• Contextual and behavioral-based contact lists

Pardot Pros

• Easy to Implement: Pardot offers a straightforward and rapid implementation process, including a series of recorded training sessions and easy-to-follow guidance material that ensures a smooth setup.
• Robust Features: Pardot offers a wide variety of features, including a drag-and-drop email editor, marketing automation, automated lead nurturing, integrations, custom reporting, and more.
• User-Friendly Interface: Easily create campaigns, manage and segment leads, build custom forms, track campaigns, and generate reports in an intuitive interface.
• Affordable: Pardots subscription plans are more affordable than some of the other leading marketing automation platforms, making it an excellent value for the features it provides.
• Seamless Salesforce Integration: Pardot seamlessly integrates with Salesforce, giving users the ability to automatically sync data in real-time between platforms.

Marketo vs Pardot Cons

Marketo Cons

• Higher cost than Pardot
• Longer Implementation timeline than Pardot
• Lacks multi-touch tracking features
• Lacks lead scoring
• Less advanced automation capabilities than Pardot
• Less user-friendly form-building module
• Slightly Lackluster email editor
• Less capability for dynamic content
• User interface requires additional time for learning

Pardot Cons

• Higher Costs: Pardot is generally more expensive than Marketo, so users preparing to make the switch should consider their budget constraints first.
• Fewer Tracking and Reporting Options: Marketo offers a variety of tracking and reporting features that Pardot doesn't provide.
• Lack of Native Automation: While Pardot does have some automation capabilities, they aren't as extensive or advanced as Marketo's.
• Limited Template Building Options: Unlike Marketo, Pardot's editing and building capabilities for creating templates are more limited.
• Limited Segmentation Options: Pardot does not offer as much granularity when it comes to segmentation options.

Marketo & Pardot Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Marketo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name
• Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
• Business name
• Job title

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Pardot, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• State
• Country
• Zip
• Phone
• Category

Other Marketo & Pardot Marketing Automation platform comparisons

Marketo and Pardot Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a software platform designed to help businesses build engaged customer relationships, accurately capture customer data, and send effective marketing campaigns.

Question: How do I get started with Marketo?

Answer: To get started with Marketo, you will need to sign up for an account and create a Marketo instance. Once that is created, you can begin to build out your marketing programs, from email campaigns and lead nurturing, to creating forms and landing pages.

Question: What types of campaigns can I create with Marketo?

Answer: Marketo lets you design and execute email campaigns, create dynamic landing pages and forms, automate lead nurturing campaigns, manage lists, and analyze performance and user behavior.

Question: What is a Marketo Instance?

Answer: A Marketo instance is an installation instance of the Marketo platform that you create when signing up. It consists of a set of connected cloud services, including Marketo Engage and Marketo Advertising Services.

Question: What is the difference between Marketo and Salesforce?

Answer: Marketo and Salesforce are two separate software packages. Marketo focuses on marketing activities such as email campaigns and lead nurturing, while Salesforce focuses on sales and customer service management. The two can be integrated to work together and share data.

Question: What is Pardot?

Answer: Pardot is a powerful marketing automation platform from Salesforce that helps marketers to nurture prospects with personalized experiences, automate repetitive tasks and measure campaign ROI.

Question: How do I get started with Pardot?

Answer: You can get started by signing up for a trial account. You can learn more about the features and pricing of Pardot in the Salesforce AppExchange.

Question: What are some of the key features of Pardot?

Answer: Pardot offers a range of features such as lead scoring, segmentation, email marketing, automation, reporting and multi-channel digital campaigns.

Question: How can I find more information about Pardot?

Answer: You can find more information about Pardot on the Salesforce website, Pardot's blog, or Pardot University.