Pipeline vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Pipeline and Drift. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Pipeline logo


Pricing: Pipeline pricing is a pricing approach that involves creating a pricing model that is based on various activities or phases in a company's sales pipeline. Using a pipeline pricing model, companies are able to charge customers based on their progress down the sales pipeline. This allows companies to reduce the risk associated with taking on a customer, as they are able to establish the value of the customer at each stage.


Drift logo


Pricing: Drift pricing is a flexible, pay-as-you-go pricing plan based on how many conversations your team has. You pay a flat rate per conversation, regardless of the length or contents of the conversation. The more conversations you have, the cheaper each conversation becomes.

Pipeline vs Drift Highlights

Pipeline is a system that helps to deploy machine learning models into production. It automates the process from data collection, feature preprocessing, model implementation, deployment, and monitoring. The pipeline helps to streamline the process, reduce manual labor, and ensure the consistency and accuracy of the model.

Drift is a platform for building, deploying, and monitoring machine learning models. It is designed to make it easier for developers to build, deploy, and manage models for real-time applications. Drift focuses on streamlining the process of model development and deployment by automating data collection, training, deployment, and monitoring. It also enables developers to deploy models in production in real time and leverage the power of cloud computing to run the model in a scalable manner.

Pipeline vs Drift Pros

Pipeline Pros

  • Faster development time: Pipeline has streamlined processes that allow for faster development and deployment compared to Drift.
  • Easier integration: Pipeline has a collection of robust tools that make it easier to integrate with third-party services.
  • Improved scalability: With Pipeline, its possible to scale to large customer bases quickly and efficiently.
  • Increased customer service: Pipelines automated customer service capabilities allow customer service agents to easily engage with customers and address their needs more quickly.
  • Comprehensive reporting capabilities: Pipeline provides detailed and up to date reports, allowing organizations to easily gauge customer and business trends.
  • Translation ability: With Pipelines patent-pending technology, funnel events can be translated into multiple languages.
  • Accessible analytics: Pipeline provides real-time analytics for teams and marketers to improve their marketing efforts.

Drift Pros

  • Easier Learning Curve: Drifts platform is designed to be extremely simple and intuitive, making it easier for those new to sales and marketing automation to quickly become proficient in its use.
  • Robust Integrations: Drift has a wide array of integrations with many of the other popular email and sales automation platforms, including Salesforce, Marketo, HubSpot and Zapier.
  • Create Bot Flows: Drift can be used to create custom sales and marketing automated workflows, which allow for a more interactive and personalized experience for leads and customers.
  • AI-Powered Assistance: Drifts AI-powered chatbot can take actions on behalf of sales and marketing teams in response to customer inquiries, helping to improve customer experience and reduce effort on their behalf.
  • Cost Savings: Drift typically costs significantly less than Pipeline, making it a more affordable option for small and medium-sized businesses.

Pipeline vs Drift Cons

Pipeline Cons

  • Cost: Pipeline is more expensive due to its complexity and multiple stages in the process.
  • Technical Overload: Pipeline requires a greater understanding of technology in order to be effective.
  • More Complex: Pipeline requires more upfront time and resources to build and deploy, making it more complicated than Drift.
  • Less Personal: Because of the multiple stages in the process, conversations tend to be more formal, which can reduce the personal touch.
  • Longer Buying Cycle: Pipeline requires buyers to go through a longer process, meaning longer wait times before purchases are made.

Drift Cons

  • Drift offers fewer customization options than Pipeline
  • Drift requires manual tagging of teams within objects to be able to send targeted messages
  • Drift lacks the more advanced analytics offered by Pipeline
  • Drift cannot track the performance of emails sent by Pipeline
  • Drift's marketing automation tools are not as robust as Pipeline's

Pipeline & Drift Hyperise Integrations

Pipeline uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pipeline makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pipeline integration diagram
  • First name
  • Last name
  • Business name
  • Custom text 1

Pipeline Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Pipeline & Drift CRM platform comparisons

Pipeline and Drift Frequently Asked Questions

Question: What is a Pipeline?

Answer: A pipeline is a software system that allows continuous integration, delivery and deployment of code. It is typically comprised of a set of steps which are performed one after the other in order to achieve a desired end result. These steps can include tasks such as code building, testing, and deployment. Each step of the pipeline must pass before the next step can begin.

Question: What is Drift?

Answer: Drift is the world's first and only Conversational Marketing and Sales platform that helps businesses connect with customers and prospects in real-time.

Question: What are the benefits of using Drift?

Answer: Drift makes sales and marketing conversations easier, enabling businesses to increase their revenue, drive more qualified leads and shorten the sales cycle. With Drift, you can automate conversations and have personal, one-on-one conversations with users without having to switch between tools.

Question: Does Drift offer any integrations?

Answer: Yes, Drift offers several integrations with leading marketing, sales and customer service tools, including Salesforce, Marketo and Zendesk.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!