Close and Pardot are both customer relationship management (CRM) platforms that offer sales automation, lead tracking, and reporting features to businesses. However, there are some key differences between these two CRM platforms.
One major difference between the two is that Close is primarily designed for small to mid-sized businesses, whereas Pardot is geared towards larger enterprises. Close offers a simple, user-friendly interface and focuses on streamlining the sales process by prioritizing leads and helping users stay on top of their workflows. On the other hand, Pardot is a more robust platform that offers advanced marketing automation capabilities such as email marketing, lead nurturing, and lead scoring.
Another key difference between the two platforms is their pricing structure. Close offers a flat pricing model, which means that users pay a fixed amount per user per month. Pardot, on the other hand, uses a more complex, tiered pricing model based on the number of contacts and features required.
Overall, Close is a good option for small to mid-sized businesses looking for an easy-to-use CRM that focuses on sales automation and lead management, while Pardot is a better fit for larger enterprises needing more advanced marketing automation features.