Close vs Pardot

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Close and Pardot. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Close logo


Pricing: Close CRM offers three pricing plans. The Basic plan costs $25/user/month, the Professional plan costs $65/user/month, and the Business plan costs $145/user/month. Close CRM offers a free 14-day trial for all plans. Additionally, Close CRM offers a custom Enterprise plan for larger companies with specific needs. The Enterprise plan's pricing is determined based on individual requirements and features.



Pardot logo


Pricing: Pardot is a CRM platform that offers various pricing options based on the specific needs and requirements of the organization. The pricing of Pardot ranges from $1,250 per month for up to 10,000 contacts to $4,000 per month for up to 100,000 contacts. Customers can also request a custom quote for larger contact databases. These prices are exclusive of additional features such as B2B marketing analytics and salesforce engagement.

Close vs Pardot Highlights

Close and Pardot are both customer relationship management (CRM) platforms that offer sales automation, lead tracking, and reporting features to businesses. However, there are some key differences between these two CRM platforms.

One major difference between the two is that Close is primarily designed for small to mid-sized businesses, whereas Pardot is geared towards larger enterprises. Close offers a simple, user-friendly interface and focuses on streamlining the sales process by prioritizing leads and helping users stay on top of their workflows. On the other hand, Pardot is a more robust platform that offers advanced marketing automation capabilities such as email marketing, lead nurturing, and lead scoring.

Another key difference between the two platforms is their pricing structure. Close offers a flat pricing model, which means that users pay a fixed amount per user per month. Pardot, on the other hand, uses a more complex, tiered pricing model based on the number of contacts and features required.

Overall, Close is a good option for small to mid-sized businesses looking for an easy-to-use CRM that focuses on sales automation and lead management, while Pardot is a better fit for larger enterprises needing more advanced marketing automation features.

Close vs Pardot Pros

Close Pros

  • Close is a more affordable option compared to Pardot, making it a great choice for smaller businesses and startups.
  • Close offers a more streamlined and user-friendly interface, making it easier for users to navigate and use the platform.
  • Close provides a customizable sales pipeline, allowing businesses to tailor their sales process to their specific needs.
  • Close includes robust call and email tracking features, giving users a comprehensive understanding of their sales communication.
  • Close offers integrated VOIP calling, allowing users to make calls directly from the platform without needing a separate phone system.
  • Close provides a mobile app, allowing users to access the platform and manage their sales tasks from anywhere.
  • Close includes lead scoring and prioritization tools, helping businesses focus their efforts on the most promising leads.
  • Close offers sophisticated reporting and analytics, allowing users to track their sales performance and identify areas for improvement.

Pardot Pros

  • Pardot has a robust marketing automation toolset that allows for targeted campaigns and lead nurturing.
  • Pardot offers more advanced reporting and analytics features compared to Close.
  • Pardot integrates with Salesforce, which can enhance the overall Salesforce CRM experience.
  • Pardot has a more user-friendly interface and is easier to set up and customize.
  • Pardot offers more advanced lead scoring and grading capabilities compared to Close.
  • Pardot has a wider variety of pre-built integrations with other marketing and sales tools.

Close vs Pardot Cons

Close Cons

  • Close has limited email automation and marketing capabilities compared to Pardot.
  • Close doesn't offer lead scoring capabilities, which can be helpful in determining which leads are most promising and should be pursued.
  • Pardot offers more advanced reporting and analytics features, which can be helpful in measuring the success of your marketing and sales efforts.
  • Close's pricing structure can be confusing and may not be as transparent as Pardot's.
  • Close doesn't integrate with as many third-party apps and tools as Pardot, which can limit its functionality with other systems in your tech stack.

Pardot Cons

  • Here are the cons of Pardot in comparison with Close:
  • Steep learning curve: Pardot can be difficult to learn, with a complex interface and many features that require training.
  • Limited integrations: compared to Close, Pardot lacks some key integrations that can be important for some businesses, such as social media and messaging apps.
  • Expensive: Pardot can be quite costly, especially for small businesses, and the pricing structure is not always transparent.
  • Limited lead capture options: Pardot's lead capture options are not as diverse as those of Close, which can impact the ability to generate leads.
  • Poor reporting: Pardot's reporting tools and analytics are not as robust or intuitive as those of Close, making it difficult to keep track of performance metrics.
  • Limited customization: compared to Close, Pardot offers limited customization options, which can make it difficult to tailor the platform to specific business needs.

Close & Pardot Hyperise Integrations

Close uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Close makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Close integration diagram
  • First name
  • Last name
  • Using business Website passed from Close, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • City
  • Zip

Close Integration Guide

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pardot integration diagram
  • First name
  • Last name
  • Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Pardot Integration Guide

Other Close & Pardot CRM platform comparisons

Close and Pardot Frequently Asked Questions

Question: What is Close CRM and what does it offer?

Answer: Close CRM is a customer relationship management tool that provides a platform for sales teams to manage contacts, leads, deals, and tasks. It offers features like email integration, sales automation, power dialer, lead capture, reporting and analytics, and more.

Question: How much does Close CRM cost?

Answer: Close CRM offers different pricing plans for different needs. The Basic plan costs $25 per user per month, the Professional plan costs $65 per user per month, and the Business plan costs $145 per user per month. There is also an Enterprise plan available for companies with more complex needs.

Question: Is Close CRM easy to use?

Answer: Yes, Close CRM is designed to be user-friendly and intuitive. Its interface is clean and easy to navigate, and it offers helpful tutorials and demos for new users.

Question: Can Close CRM integrate with other tools?

Answer: Yes, Close CRM integrates with a wide range of tools via Zapier, API, and built-in integrations. Some of the popular integrations include Slack, HubSpot, Mailchimp, Salesforce, and more.

Question: Does Close CRM offer a free trial?

Answer: Yes, Close CRM offers a 14-day free trial for all its plans. Users can sign up for the trial without providing any credit card details, and it gives them full access to all the features of their chosen plan.

Close vs Pardot

Question: What does Close do?

Answer: Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. We’re dedicated to the business of tomorrow: smart, agile teams who work remotely. If you’re a tech-enabled team that needs to scale without overpaying for enterprise software, you’ve found your perfect tool! Close lets you email, call and text your prospects - all with no add ons needed in order make it happen. Packed full of productivity tools like task reminders and Power Dialers allowing individuals within an organisation or individual entrepreneurs getting things done faster than ever why wait?

Question: How does Close collect leads?

Answer: Close is designed to collect all of your communication history with a Lead within one view. This includes the content from email, instant messages and even social media like Twitter or Facebook that you may have interacted with them on. By default, Close imports Companies as ‘Leads’. The individuals at that company are seen as ‘Contacts’, and if you’re in the process of selling something to that lead we track this through ‘Opportunities’.

Question: What are ‘Opportunities’?

Answer: In Close, Opportunities add value to a Lead and help your team identify and keep track of what deals are on the verge of closing. Any Opportunity that is added to a Lead becomes visible in the ‘Opportunity Pipeline View’ and ‘Opportunities Overview’ screens, giving your team a high-level view. You can create new opportunities directly from any lead page by clicking on the + button next to opportunity section at left side: this will open up an option for you to set various values such as name - which allows you assign it more relevant information like who should get notified when its status changes or whether they need approval before taking further action; Priority level (low/high); Status (active/inactive).

Question: Can I use Close for emails?

Answer: Close is a centralized communication hub for your business. Having all of the relevant information in one place helps you and other team members respond quickly to customer needs, making it easier than ever before. To email a Lead using Close, just find their contact info then click on ‘email’. You can also do this with multiple contacts at once if needed! Then craft an engaging message like any normal email client would allow you to- embed images or links as necessary by clicking attachments tab within messages window.

Question: How do email sequences work?

Answer: Ever send an email and then wait for someone to respond? Don’t worry, it’s not just you who has sent emails in a sequence. Let me explain what this means so that even if it seems like I’m talking about something vague, you’ll still have some idea of the context! When we say ‘email sequences’, we’re actually referring to those times when one person sends multiple requests without any response from another party on the other side. You might be wondering how these things work or why they exist at all - don’t fret because I’ve got your back with a quick explanation: An email sequence is set up by sending series of messages between two people over time (usually across days) until either person replies to anything that is synced with Close.

Question: Can I manage my meetings within Close?

Answer: Meeting Sync is the easiest way to run a meeting! With Meeting Sync, scheduled meetings with Contacts can automatically be pulled into Close. If you allow access from your Google account, Close can search for new and past meetings on your behalf--saving time before Sales Calls by giving reps information about their upcoming or just completed sales opportunity so they know what’s coming next.

Question: How does the calling feature work?

Answer: Close’s built-in calling can help your team simplify outreach and increase reach rates. Using the phone popover you can: See your outgoing Caller ID number and change it if you have multiple numbers associated with your account, Adjust recording preferences for all or just one of up to 10 simultaneous calls (available on Business plan), Manage headset/microphone settings using manual dialing from any location as well as features like call forwarding to other phones.

Question: What is Pardot?

Answer: Pardot is a marketing automation platform that helps businesses to streamline and automate their marketing efforts.

Question: What are the main features of Pardot?

Answer: Pardot offers a range of features including email marketing, lead generation and management, lead nurturing, lead scoring, campaign management, CRM integration, and analytics.

Question: Who is Pardot designed for?

Answer: Pardot is primarily designed for B2B businesses of all sizes, but it can also be used by B2C businesses with longer sales cycles.

Question: How much does Pardot cost?

Answer: Pardot pricing varies depending on the size of your business and the features you require. Prices start from $1,250 per month for up to 10,000 contacts.

Question: Can Pardot integrate with other CRM systems?

Answer: Yes, Pardot can integrate with a range of CRM systems including Salesforce, Microsoft Dynamics, SugarCRM, and Netsuite.

Question: Is Pardot easy to use?

Answer: Pardot has a user-friendly interface and is relatively easy to use, especially if you are familiar with other Salesforce products. However, there is a learning curve, and some features may require a bit of technical expertise.

Question: How does Pardot track website visitors?

Answer: Pardot uses a tracking code to track website visitors. This code is added to the footer of your website and can track visitor activity such as page views, form submissions, and downloads.

Question: How does Pardot score leads?

Answer: Pardot uses a scoring system to rate and prioritize leads based on their level of engagement and interest in your product or service. You can set up scoring rules based on various criteria such as website visits, email opens, and form submissions.