Keap (formerly Infusionsoft) is a customer relationship management (CRM) and marketing automation platform used by small businesses to reach customers more effectively. It is designed to help businesses better manage their customer relationships and measure the success of their automated campaigns. In contrast, Pardot is a marketing automation platform from Salesforce to help marketers with lead generation, lead management, email marketing, and marketing analytics. It is focused primarily on B2B marketers and helps manage the entire customer journey, from initial contact to purchase. Keap is tailored towards small businesses, whereas Pardot is designed for larger businesses. Keap helps automate marketing and sales processes, while Pardot helps automate targeting, personalization, engagement, scoring, and analytics. Keap's features are simpler and easier to use than those offered by Pardot, but the latter offers more features and robust integrations.