Keap vs Pardot

Keap vs Pardot Highlights

Keap vs Pardot Pros

Keap Pros

• Pros for Keap vs Pardot:
• Easier to use than Pardot for small businesses
• More comprehensive suite of customer relationship management (CRM) tools
• Ability to sync leads with other customer relationship management (CRM) and ecommerce platforms
• More comprehensive landing page templates and reporting capabilities
• Each contact level includes timeline tracking, which provides an advanced look at how long a prospect has been interacting with you
• Automates tasks such as customer follow-up, lead nurturing and appointment reminders
• Customizable sales funnels and website forms
• Dynamic segmentation capabilities and reporting on campaigns, automation sequences, and more

Pardot Pros

• Pros of Pardot Compared to Keap:
• Tight integration with Salesforce CRM
• Flexible & customizable lead scoring system
• Seamless marketing automation capabilities
• Easy-to-use customer journey builder
• Advanced segmentation & personalization features
• Built-in multi-touch nurturing capabilities
• Comprehensive A/B testing & analytics
• Easily automated email campaigns & content libraries

Keap vs Pardot Cons

Keap Cons

• Keap is more expensive than Pardot, with prices ranging from $99 to $280 per month.
• Keap does not offer as many features as Pardot and does not integrate with some of the software integrations that Pardot and Salesforce offer.
• Keap does not have as many automation features as Pardot.
• Keap does not have built-in lead scoring functionality.
• Keaps user interface is not as user-friendly as Pardot and requires users to be more tech savvy.
• Keap does not offer multi-step automations.
• Keap is slower to launch campaigns and automations than Pardot.
• Keap is not as widely used, which can make it more difficult to find help and training.

Pardot Cons

• Pardot does not offer the same level of CRM integrations as Keap
• Pardot's integrations are more limited when compared to Keap
• Pardot's automation features are not as comprehensive as Keap's
• Pardot has fewer features and functions than Keap
• Pardot cannot send automated emails from a single platform without the use of a third-party email service provider
• Pardot lacks the sophisticated lead scoring capabilities of Keap
• Pardot does not offer a robust support infrastructure for its users
• Pardot does not support on-site social media integration, unlike Keap.

Keap & Pardot Hyperise Integrations

Keap uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Keap makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Keap, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Keap, Hyperise is able to enrich business logo and website screenshots.
• Phone
• Business name
• Job title
• Street
• Street2
• City
• Country
• State
• Zip

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Pardot, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• State
• Country
• Zip
• Phone
• Category

Other Keap & Pardot CRM platform comparisons

Keap and Pardot Frequently Asked Questions

Question: What is Keap?

Answer: Keap is an all-in-one CRM platform designed to help users build relationships with customers, grow sales, and deliver great customer service. It helps businesses streamline customer management, automate marketing, manage sales processes, and track analytics.

Question: What features does Keap offer?

Answer: Keap offers a range of features designed to help businesses nurture customer relationships, increase sales and reach out to a broader audience. These features include customer databases, automation, campaigns, sales pipelines and reporting.

Question: Is Keap easy to use?

Answer: Yes, Keap is designed to be easy for users of any experience level to pick up and use right away. The platform comes with a range of helpful tutorials and setup wizards to help new users get acquainted with all the features quicker.

Question: What is Pardot?

Answer: Pardot is a B2B marketing automation Platform that helps businesses with marketing activities like lead nurturing, email campaigns and lead scoring.

Question: How does Pardot work?

Answer: Pardot works by helping you identify and target potential customers, creating and distributing tailored content, tracking performance and optimizing campaigns to make them more effective.

Question: What are some of the features of Pardot?

Answer: Pardot has a variety of features including analytics, lead nurturing, automated emails, email templates, dynamic content, social media integration, automated scoring, segmentation, and more.