Pardot vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Pardot and Drift. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Pardot logo


Pricing: Pardot offers different pricing plans to meet the specific needs of businesses. Pricing is based on the number of contacts stored in your account and features required. Prices start at $1,000 per month (150,000 contacts) and can range up to $400,000+ per month (8,000,000+ contacts).


Drift logo


Pricing: Drift pricing is a pricing model created by Drift, a customer experience (CX) platform. This model is based on the idea that businesses pay for the level of service they receive from the platform. The pricing tiers range from free to $5,000 a month, depending on the features needed. The prices are determined by the level of services and features required by the customers based on the number of user seats and other desired features.

Pardot vs Drift Highlights

Pardot is a sales automation and lead management platform designed for B2B companies and organizations. Drift, on the other hand, is a conversational marketing platform that focuses on chatbots and automated lead qualification, meant to help sales and marketing teams work together to convert more leads.

Pardot has a wide range of features to help with email marketing, lead nurturing campaigns, event tracking, and more. It is built with a CRM integration in mind and can be used to mass-deliver personalized sales emails to prospects. Drift, in contrast, is used to connect with prospects in real-time, capture the interactions and emails, answer questions, and provide real-time support for user queries. The conversational marketing platform is designed to help businesses qualify leads and start conversations on their website and social media channels.

Overall, Pardot and Drift offer different solutions to businesses. While Pardot is a comprehensive sales automation and lead management platform, Drift is a conversational platform to help businesses better connect with their audience on a personal level.

Pardot vs Drift Pros

Pardot Pros

  • Pros of Pardot Compared to Drift:
  • Pardot offers more comprehensive support with marketing automation tools
  • Pardot has stronger integration capabilities with Salesforce
  • Pardot provides more granular segmentation options for segmenting prospects into target audiences
  • Pardot offers more powerful scoring services than Drift
  • Pardot provides more detailed tracking and reporting options
  • Pardot supports a wider range of marketing automation and sales enablement features, including email marketing, dynamic content, lead scoring, and more.

Drift Pros

  • More scalable: Drift gives users unlimited contacts and offers flexibility in configurations, while Pardot is limited in scalability and customization.
  • Direct integration: Drift has a direct integration with Salesforce, while Pardot requires a middleware to communicate with Salesforce.
  • Automation: Drift allows users to build automated conversations and flows, while Pardot requires users to create email blast campaigns and forms.
  • Automated tracking: Drift offers automated tracking of individual conversations, while Pardot requires manual tracking of contacts.
  • Chatbot capabilities: Drift has the ability to build A.I. powered chatbots, while Pardot does not offer this capability.
  • Advanced personalisation: Drift offers more advanced personalisation and customisable variables, while Pardots personalisation capabilities are limited.

Pardot vs Drift Cons

Pardot Cons

  • Pardot doesn't have as many advanced reporting features as Drift
  • Pardot is more expensive than Drift
  • Pardot features and functionality can be complex and require considerable training time
  • Pardot does not offer human sales automation as Drift does
  • Pardot integration with popular CRMs is more difficult than Drifts
  • Pardot has fewer live chat capabilities than Drift
  • The personalization capabilities in Pardot are not as advanced as those in Drift

Drift Cons

  • Limited reporting capabilities Drift does not have the same degree of advanced reporting capabilities that Pardot offers.
  • Limited automation options Drift focuses more on conversational automation than other automation features offered by Pardot.
  • Limited segmentation Drift is limited to segmentation by a few dimensions such as location or the type of interaction (email, SMS, etc.).
  • Restrictive lead scoring capabilities Drift does not have the same lead scoring capabilities as Pardot, making it difficult to measure conversion rates, KPIs, and other important metrics.
  • No referral tracking Drift does not have the ability to track referrals or other sources of lead generation, making it difficult to measure ROI on campaigns.
  • Limited integration options -Pardot is able to integrate with other third-party applications, while Drift has limited integration capabilities.

Pardot & Drift Hyperise Integrations

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pardot integration diagram
  • First name
  • Last name
  • Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Pardot Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Pardot & Drift CRM platform comparisons

Pardot and Drift Frequently Asked Questions

Question: What is Pardot?

Answer: Pardot is an engagement marketing automation platform designed to help B2B marketers create meaningful connections with buyers. It helps automate lead generation, lead nurturing, and revenue reporting.

Question: How does Pardot work?

Answer: Pardot allows you to quickly create and launch marketing campaigns, track visitors on your website, score prospects based on their actions and engagement, and share insights with your sales team. You can also set up automated lead nurturing campaigns and tailor messaging to each prospect.

Question: What type of businesses benefit from using Pardot?

Answer: Pardot is designed for B2B marketers. Whether you are a startup or an established business, Pardot helps you reach your goals by streamlining lead generation and lead nurturing. It is also a great tool for better understanding how visitors interact with your website and helps you measure your success.

Question: What is drift?

Answer: Drift is a conversational marketing platform that enables you to attract, engage, qualify, and convert leads through personalized conversations across multiple channels.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!