Pardot is a sales automation and lead management platform designed for B2B companies and organizations. Drift, on the other hand, is a conversational marketing platform that focuses on chatbots and automated lead qualification, meant to help sales and marketing teams work together to convert more leads.
Pardot has a wide range of features to help with email marketing, lead nurturing campaigns, event tracking, and more. It is built with a CRM integration in mind and can be used to mass-deliver personalized sales emails to prospects. Drift, in contrast, is used to connect with prospects in real-time, capture the interactions and emails, answer questions, and provide real-time support for user queries. The conversational marketing platform is designed to help businesses qualify leads and start conversations on their website and social media channels.
Overall, Pardot and Drift offer different solutions to businesses. While Pardot is a comprehensive sales automation and lead management platform, Drift is a conversational platform to help businesses better connect with their audience on a personal level.