Freshsales is a sales acceleration platform that provides simple, intuitive, and automated features to help businesses optimize every phase of their sales process. It also provides a unified view of all customer interactions in order to give a complete picture of the customer. Freshsales simplifies customer data tracking, provides real-time notifications, insights, and collaboration tools for sales teams.
Pardot is a comprehensive B2B marketing automation platform. It provides targeted online marketing functionality, including marketing campaigns, lead scoring and segmentation, landing pages, website design and hosting, email campaigns, analytics, social media integration and more. Pardot enables businesses to maintain relationships with customers and prospects, driving ROI from every touch point over each campaign or customer lifecycle.
The main difference between Freshsales and Pardot is that Freshsales is primarily a sales acceleration platform, whereas Pardot is a B2B marketing automation platform. Freshsales helps sales teams manage customer interactions and data tracking, offering real-time notifications, insights and collaboration tools. Pardot provides targeted online marketing campaigns and lead scoring, as well as website design and hosting, email campaigns, analytics, and social media integration.