Mailshake vs Pardot

Mailshake

Mailshake

Mailshake vs Pardot Highlights

Mailshake vs Pardot Pros

Mailshake Pros

• Here are some advantages that Mailshake (Email Marketing Platform) has over Pardot (CRM Platform):
• Affordable Pricing: Mailshake offers flexible pricing plans that are more affordable compared to Pardot's expensive pricing model, making it an ideal choice for small businesses and startups.
• Ease of Use: Mailshake is user-friendly and straightforward to use, and it comes with a simple drag and drop email builder that you can use to create campaigns quickly. Pardot is more complex and requires extensive training to use.
• Better Email Deliverability: Mailshake uses advanced email deliverability features, including DKIM and SPF, to ensure high email deliverability, whereas Pardot relies heavily on the CRM's email servers, which may affect email deliverability.
• Integration with CRMs: Even though Pardot is a CRM platform, Mailshake offers seamless integrations with a variety of CRMs like Salesforce, Hubspot, and Zapier.
• Better Customer Support: Mailshake boasts a responsive and knowledgeable customer support team that actively engages with users and provides ample resources to help users resolve any issues they may encounter. Pardot's support is notoriously slow and often not helpful.

Pardot Pros

• Pardot provides a 360-degree view of customer interactions, whereas Mailshake is specifically focused on email marketing campaigns.
• Pardot offers advanced lead scoring and grading capabilities, which Mailshake does not have.
• Pardot offers personalized lead nurturing based on prospect behavior, whereas Mailshake offers a more generic approach to email outreach.
• Pardot provides better integration with sales automation tools, which can help sales teams work more efficiently.
• Pardot offers more advanced reporting and analytics features compared to Mailshake.
• Pardot offers more customization options for landing pages, forms, and email templates, whereas Mailshake's customization options are limited.

Mailshake vs Pardot Cons

Mailshake Cons

• Mailshake is primarily focused on email marketing and lacks the more advanced CRM features found in Pardot.
• There is limited lead tracking and reporting capabilities in Mailshake compared to Pardot.
• Mailshake does not offer native integration with Salesforce like Pardot does, making it less effective for businesses using that CRM.
• Mailshake does not have lead scoring and grading, making it difficult to prioritize leads, unlike Pardot.
• Mailshake is not as customizable compared to Pardot, as it offers limited branding and design choices.

Pardot Cons

• Pardot may have a steeper learning curve for beginners compared to Mailshake.
• Pardot is primarily focused on B2B marketing while Mailshake is more versatile for both B2B and B2C email marketing needs.
• Pardot may require a longer setup and implementation time as it requires integrating with Salesforce CRM.
• Pardot has higher pricing plans compared to Mailshake, which could be a challenge for smaller businesses with a limited budget.
• Pardot does not have a built-in A/B testing functionality, unlike Mailshake.

Mailshake & Pardot Hyperise Integrations

Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Mailshake, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name
• Business name

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from Pardot, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• State
• Country
• Zip
• Phone
• Category

Other Mailshake & Pardot Email Marketing platform comparisons

Mailshake and Pardot Frequently Asked Questions

Question: What is Mailshake?

Answer: Mailshake is an email marketing platform that helps sales teams and individuals send personalized email campaigns at scale.

Question: Can I test Mailshake before I buy it?

Answer: Yes, you can sign up for a free trial of Mailshake to test its features before purchasing a subscription.

Question: How many emails can I send with Mailshake?

Answer: The number of emails you can send with Mailshake depends on your subscription plan. The Basic plan allows you to send up to 1,000 emails per month, while the Enterprise plan allows up to 50,000 emails per month.

Question: Does Mailshake integrate with other platforms?

Answer: Yes, Mailshake integrates with many popular platforms such as Salesforce, HubSpot, LinkedIn, and more.

Question: How does Mailshake handle email deliverability?

Answer: Mailshake has built-in features such as email warm-up and sender reputation monitoring to help ensure good email deliverability.

Question: Can I use Mailshake to send cold emails?

Answer: Yes, you can use Mailshake to send cold emails. However, it's important to follow best practices and comply with anti-spam laws when sending cold emails.

Question: What is Pardot?

Answer: Pardot is a Salesforce-owned marketing automation tool that helps businesses streamline their marketing and sales efforts by automating repetitive tasks, nurturing leads, and providing lead scoring.

Question: How does Pardot differ from other marketing automation platforms?

Answer: Unlike many other marketing automation platforms, Pardot is a fully integrated Salesforce platform. This means that the tool is specifically designed to work seamlessly with Salesforce, allowing for more efficient lead management and sales processes.

Question: What are some of the key features of Pardot?

Answer: Pardot offers a range of features, including lead scoring, email marketing automation, landing pages and forms, social media integration, and monitoring and reporting tools.

Question: Can Pardot integrate with other tools?

Answer: Yes, Pardot has a number of integrations available, including with email marketing platforms like MailChimp, social media management tools like Hootsuite, and event management platforms like Eventbrite.

Question: What are some of the benefits of using Pardot?

Answer: Some of the main benefits of Pardot include increased efficiency and productivity, improved lead generation and nurturing, and better tracking and reporting for marketing and sales activities.

Question: How much does Pardot cost?

Answer: Pardot pricing varies based on the level of functionality and support required. The basic package starts at $1,250 per month, and there are additional costs for more advanced features and integrations.