SalesLoft vs Pardot

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SalesLoft and Pardot. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SalesLoft logo


Pricing: Salesloft's pricing depends on the plan that meets your business needs. Here are the prices for Salesloft plans: 1. Standard - $75/user/month (billed annually) 2. Professional - $135/user/month (billed annually) 3. Advanced - Custom pricing (contact Salesloft for details) Each plan provides different features and capabilities, including email and dialer capabilities, sales analytics, and more.



Pardot logo


Pricing: Pardot pricing varies depending on the edition you choose and the number of users you have. Here is an overview of Pardot editions and their pricing: 1. Pardot Growth - $1,250 per month, up to 10,000 contacts. 2. Pardot Plus - $2,500 per month, up to 10,000 contacts. 3. Pardot Advanced - $4,000 per month, up to 10,000 contacts.

SalesLoft vs Pardot Highlights

SalesLoft and Pardot are both powerful software platforms for facilitating sales and marketing activities. However, there are a few key differences between the two platforms that are worth considering.

SalesLoft focuses on helping sales teams to plan and execute their outreach strategies in a more effective and efficient way. The platform provides a host of features for automating and personalizing sales outreach, including email and call sequences, social selling tools, and detailed analytics and reporting capabilities.

Pardot, on the other hand, is more geared towards marketing teams. It provides a range of marketing automation tools, including email marketing, lead nurturing, and lead scoring capabilities. Pardot also integrates with Salesforce, making it a popular choice for B2B organizations that use Salesforce as their CRM.

Overall, the main difference between SalesLoft and Pardot is their focus. SalesLoft is primarily designed to help sales teams sell more efficiently, while Pardot is designed to help marketing teams generate and nurture leads.

SalesLoft vs Pardot Pros

SalesLoft Pros

  • SalesLoft is specifically designed for sales teams and offers features that cater to their needs, such as a dialer and email tracking.
  • SalesLoft has a modern and intuitive user interface that is easy to navigate, with drag-and-drop functionality for creating email templates and reports.
  • SalesLoft offers robust integrations with a variety of popular CRM tools, including Salesforce, Microsoft Dynamics, and HubSpot, to streamline your sales processes.
  • SalesLoft offers advanced analytics capabilities to track sales performance, analyze sales team activity, and identify areas for improvement.
  • SalesLoft offers a comprehensive sales engagement platform that enables sales reps to manage and prioritize leads, track customer interactions, and collaborate with team members seamlessly.
  • In comparison, Pardot's strengths include its integration with the marketing automation platform Salesforce, as well as its advanced lead nurturing and scoring capabilities. However, if your focus is on sales specifically, SalesLoft may be the better option.

Pardot Pros

  • Sure! Here are some of the Pros for Pardot compared to SalesLoft:
  • Pardot is a complete marketing automation platform, offering a wide range of features and functionalities to businesses of all sizes.
  • Pardot provides advanced analytics and reporting tools to help businesses track their marketing performance and ROI.
  • Pardot's lead nurturing and scoring capabilities are highly effective, helping businesses identify and prioritize their hottest leads.
  • Pardot integrates seamlessly with Salesforce, making it a great choice for businesses already utilizing Salesforce as their CRM.
  • Pardot's user interface and overall user experience is intuitive and easy to use.
  • Pardot provides robust email marketing features, including customizable email templates, drip campaigns, A/B testing, and more.
  • Pardot allows users to create custom landing pages and forms, integrated directly with their website or blog.
  • Pardot's automation capabilities are highly customizable, allowing users to create complex marketing workflows and automations tailored to their specific needs.
  • Of course, it's important to note that every business is unique, and what works for one may not work for another. It's always a good idea to carefully evaluate your business needs and goals before selecting a software platform.

SalesLoft vs Pardot Cons

SalesLoft Cons

  • SalesLoft doesn't have advanced lead scoring and grading capabilities like Pardot
  • SalesLoft doesn't have a built-in CRM system like Pardot
  • SalesLoft doesn't offer as many integrations with third-party tools as Pardot does
  • SalesLoft's reporting and analytics features may not be as robust as Pardot's
  • SalesLoft may not be as user-friendly or intuitive for beginners as Pardot is
  • SalesLoft's pricing may be more expensive for certain features compared to Pardot.

Pardot Cons

  • Here's a bullet list of cons for Pardot compared to Salesloft:
  • Pardot's user interface can be overwhelming for new users.
  • Email templates and landing pages in Pardot can be difficult to customize.
  • Pardot's reporting could be more robust and customizable.
  • Pardot's lead scoring model can be complex and difficult to implement.
  • Pardot's pricing can be expensive for small businesses.
  • Pardot's integration options are limited compared to Salesloft.
  • Pardot does not offer a built-in dialer for making calls.

SalesLoft & Pardot Hyperise Integrations

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pardot integration diagram
  • First name
  • Last name
  • Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Pardot Integration Guide

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SalesLoft and Pardot Frequently Asked Questions

Question: What is Salesloft?

Answer: Salesloft is a sales engagement platform that helps sales teams engage with customers more effectively and close more deals.

Question: What features does Salesloft offer?

Answer: Salesloft offers features such as email tracking, call tracking, cadence planning, analytics and reporting, social selling, and more.

Question: How much does Salesloft cost?

Answer: Salesloft offers a variety of pricing plans depending on the needs of the organization. Prices start at $75 per user per month.

Question: Is Salesloft easy to use?

Answer: Salesloft is very user-friendly and easy to use, even for beginners. The platform offers extensive training and support resources to help users get up to speed quickly.

Question: How does Salesloft integrate with other tools?

Answer: Salesloft offers integrations with a variety of other tools such as Salesforce, LinkedIn, ZoomInfo, and more.

Question: What kind of support does Salesloft offer?

Answer: Salesloft offers a variety of support resources including training, documentation, a knowledge base, and customer support via email, phone, and chat.

Question: What is Pardot?

Answer: Pardot is a marketing automation platform that helps businesses automate their marketing activities, including lead generation, lead nurturing, and lead scoring.

Question: Is Pardot a cloud-based software?

Answer: Yes, Pardot is a cloud-based marketing automation software.

Question: How does Pardot differ from Salesforce?

Answer: Pardot is a marketing automation software that is designed to help businesses automate their marketing activities. Salesforce, on the other hand, is a customer relationship management (CRM) software that helps businesses manage their customer interactions and related data.

Question: What kind of businesses does Pardot cater to?

Answer: Pardot caters to businesses of all sizes and industries, but it is best suited for B2B organizations with longer sales cycles.

Question: How does Pardot help in lead generation?

Answer: Pardot helps in lead generation by providing tools for creating landing pages, forms, and pop-ups that can capture leads' information. It also enables users to track website visitors and provide valuable insights to enhance lead generation.

Question: Which social media platforms can be integrated with Pardot?

Answer: Pardot can be integrated with several social media platforms such as LinkedIn, Facebook, Twitter, and Google AdWords.

Question: How does Pardot measure and report on marketing performance?

Answer: Pardot provides comprehensive reporting functionalities that enable users to measure marketing performance, such as lead generation, lead nurturing, lead scoring, and campaign effectiveness. It also allows users to create customized reports and dashboards.

Question: Can Pardot be integrated with other marketing tools?

Answer: Yes, Pardot can be integrated with several marketing tools, such as Google Analytics, Adobe Creative Cloud, and Salesforce CRM.

Question: How much does Pardot cost?

Answer: Pardot's pricing depends on the number of users and the features included in the plan. Prices typically start at $1,250 per month for up to 10,000 contacts.