Hyperise ♥ Drift


Integrate Drift with Hyperise to hyper-personalize your whole sales funnel.
Add personalized images to your Drift outreach messages to boost engagement.


Link your Drift campaigns to personalized landing pages, on your existing website.
All made possible with the Drift and Hyperise integration.

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What is Drift?

Close your eyes and imagine this: a CRM tool that’s intuitive to use, has all the bells and whistles, is fairly priced, and you’re supported 24/7 by a team of real people. OK, now open your eyes to see Drift.

Drift is a CRM platform, don't spend another minute wondering how to reach your audience. This marketing software will get you started with everything from landing pages and automation, so that you can create personalized campaigns fast! You'll also be able to use predesigned templates for a professional look-and feel in seconds - no design skills needed!


How does Drift work with Hyperise?

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

  1. Copy the image code in Hyperise
  2. Edit your message in Drift, switch to HTML view
  3. Paste the image code into the HTML code from Step 1

Drift Integration Guide


What can you do with Drift and the Hyperise Integration?

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

  • Using business Email passed from Drift, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
  • There's no sweeter name than your own, add First Name personalization to your images with Drift.
  • Make it formal, include the prospect's Last Name in your personalizations.
  • Add the prospects Business Name to your personalizations, with data passed from Drift.
  • User profile url


Drift

Hyper-Personalize your whole Sales Funnel

Add personalization layers to your existing images and videos.

Include personalized images in your Drift outreach messages.

Personalize your website’s text, images, videos and CTAs for each visitor without writing a single line of code.

Connect your Drift campaigns, to your personalized landing pages.

Identify anonymous visitors and enrich with firmographic data.

Hyperise plays nicely with all your favourite CRM tools, including Drift.

 

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Drift Frequently Asked Questions


Question: What is Drift?


Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.



Question: How do I measure the effectiveness of conversational marketing?


Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.



Question: What types of people are having conversations with businesses?


Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.



Question: Can I use conversational marketing & chatbots for customer support?


Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.



Question: How do I scale conversational marketing?


Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!



Alternative CRM tools



Other Hyperise Integration options