Pardot and Salesflare are both customer relationship management (CRM) software solutions. The primary difference between the two lies in their purpose and the type of customer data that they offer. Pardot is a marketing automation software solution, meaning its designed to track and organize customer data to help marketers target prospects and customers with specific campaigns. On the other hand, Salesflare is a sales automation software solution thats used by sales teams to consolidate leads, open opportunities, and track sales activity. Salesflare is more focused on customer relationship management and helping sales teams close deals. While Pardot does offer some CRM features, its primarily focused on the marketing aspects of customer management.