Apollo.io vs Pardot

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Pardot. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: As of my understanding, Apollo is a B2B marketing automation platform that offers personalized email campaigns, lead scoring, predictive insights, and more. The platform's pricing varies based on the number of contacts you have in your database, and you can choose to pay monthly or annually. Here's a breakdown of the pricing tiers for Apollo: 1. Starter: This plan is ideal for small businesses and starts at $9,000 per year for up to 5,000 contacts. 2.


Pardot logo


Pricing: Pardot is a marketing automation platform that is part of the Salesforce CRM family. The pricing structure for Pardot varies depending on the edition you choose and the number of users you have. The three Pardot editions available are: 1) Growth - This is the basic plan and costs $1,250 per month for up to 10,000 contacts. Each additional 10,000 contacts costs an additional $1,250 per month.

Apollo.io vs Pardot Highlights

The main difference between Apollo, a marketing automation platform, and Pardot, a CRM platform, is the primary focus of each platform. Apollo is designed to help businesses automate their marketing efforts and manage lead generation, while Pardot is a customer relationship management platform that enables businesses to manage and track customer interactions across various channels. While both platforms offer some marketing automation capabilities, they differ in their functionality and approach to lead nurturing. Apollo focuses on lead scoring and management, automated email campaigns, and targeted messaging, while Pardot offers more comprehensive marketing automation features, such as social media marketing, landing page creation, and personalized communications. Ultimately, the choice between the two platforms depends on the specific needs and objectives of the business.

Apollo.io vs Pardot Pros

Apollo.io Pros

  • Sure, here are some of the Pros of Apollo Marketing Automation platform as compared to Pardot CRM platform:
  • Apollo provides more customizable email templates as compared to Pardot
  • Apollo offers a more intuitive user interface that is easier to use and navigate as compared to Pardot
  • Apollo provides more comprehensive analytics and reporting features to track your marketing campaigns' performance
  • Apollo integrates with a wider range of third-party apps and tools, making it more versatile and adaptable to your needs
  • Apollo allows users to build custom landing pages without HTML knowledge, while Pardot has limitations in this regard
  • Apollo's pricing plans are more flexible, offering more affordable options for smaller businesses, while Pardot can be more expensive
  • Apollo has a better lead scoring system that is more accurate and efficient in identifying high-quality leads
  • Apollo's customer support team is known to be more responsive and helpful compared to Pardot
  • Apollo provides advanced segmentation and targeting options based on customer behavior and engagement, while Pardot lacks in this area.
  • Keep in mind that these pros are subjective and may vary depending on your specific requirements and use case.

Pardot Pros

  • Pardot offers native integration with Salesforce, making it a powerful tool for sales teams.
  • Pardot provides advanced lead nurturing and scoring features, allowing you to effectively segment and target your leads.
  • Pardot includes a variety of customization options, from branding and templates to custom fields and objects.
  • Pardot offers advanced reporting and analytics, including a dashboard that provides real-time data on your marketing performance.
  • Pardot provides seamless integration with third-party tools, such as Google Analytics and social media platforms, enabling you to get a more complete picture of your marketing campaigns.
  • Pardot includes a robust set of tools for managing and tracking campaigns, including email marketing, landing pages, and marketing automation workflows.
  • Pardot provides advanced features for account-based marketing, making it a great choice for B2B companies looking to target specific accounts.

Apollo.io vs Pardot Cons

Apollo.io Cons

  • Apollo is primarily a marketing automation platform, while Pardot is a full-feature CRM platform, meaning Pardot has a wider range of functionalities beyond marketing automation.
  • Apollo does not offer built-in customer relationship management (CRM), while Pardot has an integrated CRM that can help businesses organize and track their customer interactions and sales activities.
  • Apollo lacks custom objects and workflows, which offer users a high degree of flexibility in managing data and designing business processes. Pardot, on the other hand, provides advanced customization features of the user interface and data structure.
  • Apollo has limited reporting capabilities, and it is challenging to navigate data and track ROI compared to Pardot, which provides more advanced reporting features and analytics.
  • Apollo has limited scalability options and is not ideal for larger organizations, while Pardot caters to both small and large organizations.

Pardot Cons

  • Limited lead generation capability: Pardot CRM is mainly designed for lead nurturing and management rather than lead generation. In comparison, Apollo provides robust lead generation features.
  • No social media management: Pardot offers no features to manage social media accounts, unlike Apollo that allows schedule social posts and track social metrics.
  • Integration limitations: Pardot offers integrations with Salesforce and a few other platforms, while Apollo integrates with over 1,000 different apps and tools.
  • Expensive: Pardot can be expensive for small and medium-sized businesses in comparison to other marketing automation platforms, including Apollo.
  • Complex user interface: Pardot's user interface is not very user-friendly, and it can be challenging for first-time users to navigate the platform. In contrast, Apollo offers an intuitive interface that is easily customizable.

Apollo.io & Pardot Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Pardot uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Pardot makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Pardot integration diagram
  • First name
  • Last name
  • Using business Website passed from Pardot, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Pardot Integration Guide

Other Apollo.io & Pardot Marketing Automation platform comparisons

Apollo.io and Pardot Frequently Asked Questions

Question: What is Apollo Marketing Automation?

Answer: Apollo is a marketing automation platform that provides features like lead generation, email marketing, and segmentation to help businesses capture and nurture leads, drive engagement, and boost revenue.

Question: How does Apollo help in lead generation?

Answer: Apollo offers several mechanisms such as prospecting, email campaigns, and social selling to help in identifying and nurturing potential customers that can be converted to qualified leads.

Question: What kind of analytics does Apollo offer?

Answer: Apollo provides real-time analytics and reports that help in tracking campaign performance, lead behavior, page visits, email opens, and click-through rates.

Question: What is the pricing for Apollo Marketing Automation?

Answer: The pricing for Apollo Marketing Automation varies depending on the plan selected by a business. Typically, the pricing starts at $99/month.

Question: How does Apollo help in email campaigns?

Answer: Apollo provides an email marketing tool that helps in creating and sending emails to customers based on their behavior and interests. This feature enables businesses to drive engagement, improve customer communication, and generate leads.

Question: What kind of integrations does Apollo offer?

Answer: Apollo offers integrations with major CRM tools, marketing automation platforms, social media channels, and sales engagement platforms like Salesforce, Hubspot, Marketo, LinkedIn, and Gmail.

Question: Is there a free trial or demo offered?

Answer: Yes, Apollo offers a free trial and a demo of its platform to businesses interested in trying out its features before subscribing to a paid plan.

Apollo.io vs Pardot

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Pardot?

Answer: Pardot is a marketing automation software developed by Salesforce. It helps businesses automate their marketing processes, generate more leads, and nurture those leads until they are ready to be handed over to sales.

Question: How much does Pardot cost?

Answer: Pardot pricing starts at $1,250/month for its Growth plan, which is suitable for small businesses. The price increases with more advanced features and functionality.

Question: Is Pardot easy to use?

Answer: Pardot can be challenging for beginners, but it has a user-friendly interface that makes it easy to navigate. Additionally, there are many resources available in the Pardot community to help users learn and get the most out of the platform.

Question: Can Pardot integrate with other software?

Answer: Yes, Pardot can integrate with Salesforce CRM and other third-party software to streamline marketing and sales processes.

Question: What types of marketing campaigns can I run on Pardot?

Answer: Pardot supports various marketing campaigns, such as email marketing, social media marketing, SEO, PPC advertising, and more.

Question: How can Pardot help me improve my sales results?

Answer: Pardot helps businesses by automating their marketing efforts, generating more leads, and nurturing those leads until they are ready for the sales team. This results in more efficient and effective sales processes that lead to higher conversion rates and increased revenue.

Question: Can I track ROI on Pardot campaigns?

Answer: Yes, Pardot provides comprehensive analytics and reporting tools that allow marketers to track the ROI on their campaigns and make data-driven decisions to improve results.