Drip vs ActiveDEMAND

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drip and ActiveDEMAND. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Drip logo


Pricing: Drip pricing is a pricing strategy used by many online businesses. It involves gradually increasing the price of a product or service over time, usually by adding in additional charges or fees. Drip pricing is used to encourage buyers to make buying decisions in a rush before they have had time to fully consider the overall cost of the product or service.


ActiveDEMAND logo


Pricing: ActiveDEMAND pricing is based on the plan you choose. Their Entry-Level Package starts at $49/month, their Growth Package starts at $99/month, and their Advanced Package starts at $199/month. All these plans offer different features and pricing tiers. Some of the packages include monthly or annual payment plans, discounts for prepayment, and contract rates for long-term use.


Drip vs ActiveDEMAND Highlights

The primary difference between Drip and ActiveDEMAND is the level and depth of automation they provide. While both services offer basic automation tools, Drip is focused exclusively on email marketing and automation, while ActiveDEMAND takes a broader approach and offers a range of marketing automation tools and features. Drip also features a built-in CRM system and powerful segmentation features that make it easy to target specific users. ActiveDEMAND offers more integrated reporting tools, sales automation features, and customizable campaign templates, allowing users to automate more complex marketing operations. Ultimately, the choice between Drip and ActiveDEMAND will depend on the individual business needs.

Drip vs ActiveDEMAND Pros

Drip Pros

  • Increased flexibility and scalability for marketing campaigns
  • Personalization options for campaigns at scale
  • More targeted and personalized targeting options through segmentation
  • Ability to send targeted email campaigns, account-based marketing
  • More powerful automation capabilities for campaigns
  • Robust tracking capabilities to monitor engagement rates
  • Ability to split-test campaigns for better targeting and results
  • Integration with various sales and marketing platforms
  • Centralized user access and storage
  • Ability to deploy international campaigns and segmentation
  • In-depth reporting on campaigns and engagement

ActiveDEMAND Pros

  • ActiveDEMAND
  • Advanced auto-responder and automation capabilities
  • Robust segmentation and personalization
  • Detailed analytics and reporting
  • Detailed message and campaign analytics
  • Comprehensive email and landing page design tool
  • Single platform solution for email, automation, CRM, marketing and sales
  • Multiple integrations available to other systems
  • Ability to route leads to sales reps
  • A/B testing capabilities

Drip vs ActiveDEMAND Cons

Drip Cons

  • Does not have an email editor
  • Does not allow for multi-variant tests
  • Does not have an email automation feature
  • Limited triggers available for automation
  • Limited reporting capabilities
  • Does not have integrations for popular third party apps

ActiveDEMAND Cons

  • Integration with Drips Zapier workflows is more sophisticated than ActiveDEMAND's
  • ActiveDEMANDs user interface is less intuitive compared to Drip
  • ActiveDEMAND customer support response time is slower compared to Drip
  • Advanced list segmentation capabilities are more limited on ActiveDEMAND compared to Drip
  • ActiveDEMAND has fewer automations compared to Drip
  • ActiveDEMAND learning curve is steeper compared to Drip
  • Personalization is more difficult in ActiveDEMAND compared to Drip

Drip & ActiveDEMAND Hyperise Integrations

Drip uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drip makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drip integration diagram
  • First name
  • Country
  • State
  • City
  • Street
  • Street2
  • Zip
  • Phone

Drip Integration Guide

ActiveDEMAND uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveDEMAND makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveDEMAND integration diagram
  • First name
  • Last name
  • Phone
  • Business name

ActiveDEMAND Integration Guide

Other Drip & ActiveDEMAND Marketing Automation platform comparisons

Drip and ActiveDEMAND Frequently Asked Questions

Question: What is drip marketing?

Answer: Drip marketing is a automated form of marketing where promotional messages are sent out in a series over time to targeted audiences. It allows you to nurture leads, build relationships, and drive conversions.

Question: What are the benefits of drip marketing?

Answer: Drip marketing has many benefits, including improved ROI from automated campaigns, increased conversions, better segmentation, and lead nurturing. It also helps to improve customer engagement and loyalty.

Question: Are there any drawbacks to using drip marketing?

Answer: Drip marketing requires careful planning and execution. If not done properly, it can lead to customer burnout from too many messages or lack of response from subscribers.

Drip vs ActiveDEMAND

Question: What is Drip?

Answer: Get ahead in the marketing game with Drip- a comprehensive and efficient marketer’s toolbox. With over 27,000 marketers worldwide utilizing their robust email automation to grow businesses faster than ever before, you’ll graduate from more gimmicky platforms like simple email clients or bloated customer relationship management software (CRM) that are too expensive for your business needs. What this means is that instead of having one client on 100 different emails each day at $50 per month as opposed to 10 clients each spending $500 monthly - both cases totaling up an equal amount but costing less due to greater efficiency through scalability - there will be two times the number of paying customers coming into your contact list because they’re all receiving personalized messages tailored just for them!

Question: What does the Time Inactive filter do?

Answer: The Time Inactive filter is a great way to find those disengaged people on your list who haven’t opened any of your emails for the last 30 days. To create this segment: Click People and select ‘Time Active >30 Days’ from the dropdown menu, then click Save Segment. Give that new segment an appropriate name such as ‘Disengaged’ and save.

Question: What is Browse Abandonment?

Answer: Let’s say a customer views your product multiple times and doesn’t add it to their cart. Clearly, they are showing purchase intent-they just need an extra nudge from you as the marketer! This is where browse abandonment comes in: when someone looks at a product on your site multiple times, they’re giving you hints that this may be something they want to buy soon. Think of it like spending time looking through items online but never actually buying anything; if left unchecked for too long then these customers might leave without making any purchases. It’s up to us marketers - people who know all about convincing others into wanting what we have -to make sure that our potential buyers don’t give up before deciding whether or not their interest will.

Question: What is the Snapshot report?

Answer: The Snapshot reporting period is the first day to last of the previous month. You’ll receive your Snapshot email on the 5th day each month so revenue from emails sent at end of this time will be included in calculations that happen once you get it!

Question: How do I perform a people export?

Answer: To export a CSV file of people in your account: Go to People and use the filter button on the left side, or leave it blank if you want all profiles. Click Actions > Export To CSV and click Okay! You’ll receive an email with a link to download/save your exported data; this includes every contact’s name, email, company affiliation (if applicable), campaingn names, title, status, date created and updated, referrer, scores, values and ID.

Question: How do I connect Drip and Facebook Lead Ads?

Answer: You can now create your business account and connect the integration from within Drip by following these steps: Create a Facebook Business Account with admin access to manage leads for that company. Log into this account on an internet browser, navigate to Settings > Integrations > FB Lead Ads then click Authorize so you can connect the integration in Drip’s settings menu. Add Facebook as CRM when setting up new lead sources or login credentials in order for it have permission over those leads!

Question: What is ActiveDEMAND?

Answer: ActiveDEMAND is an all-in-one marketing automation platform designed to help companies automate their marketing activities, from website visitors and social media followers to complex marketing campaigns and multi-channel workflows. With ActiveDEMAND, you can track campaigns, analyze analytics, and integrate with third-party marketing solutions.

Question: What is ActiveDEMAND ?

Answer: ActiveDEMAND is a powerful marketing platform that empowers agencies and marketers to take control of their digital advertising.ActiveDEMAND packages range from the full - featured call tracking application for small businesses, all the way up to its flexible Marketing Agency Portal designed for larger organizations with multiple clients.Engage prospects using our integrated Call Tracking Module, do more with built - in email templates or social media posting features - there’ s something here for every type of agency!

Question: Who is ActiveDEMAND designed for ?

Answer: ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.ActiveDEMAND has been an industry leader since 2001, making it the best choice in modern digital advertising!

Question: Does ActiveDEMAND offer Call Tracking ?

Answer: With ActiveDEMAND, you can easily add a call tracking number to any online or offline campaign. Phone calls are automatically logged to the prospects activity history and sent to the right sales team.You can have your phone calls automatically recorded and transcribed if you want.

Question: What integrations does ActiveDEMAND offer ?

Answer: ActiveDEMAND is the one - stop shop for your customer relationship management needs, whether you’ re using it to integrate with legacy system or just want a really good looking website.ActiveDEMAND integrates seamlessly with all of your other products and services because they understand that they need be in sync with each others function. ActiveDEMAND also has integrations galore so if there’ s something out there(and let’ s face it there probably is), then ActiveDEMAND can likely handle whatever challenge comes its way!

Question: Is there any engagement reporting ?

Answer: ActiveDEMAND uses Google Analytics to tell you exactly what each person has done and when, automatically adding them into your contact history.You can use this information for proof of a persona or user journey, which are so much more persuasive than just showing screenshots on the website!

Question: How does ActiveDEMAND help companies with complex sales ?

Answer: For businesses with longer sales cycles or more complex sales, the built - in ActiveDEMAND lead scoring enables you to define what constitutes a lead.Prospect engagement is tracked and scored across all channels: email, web visits, social media and more.

Question: How does ActiveDEMAND help small businesses ?

Answer: Want to get more customers for your business ? Check out this small business marketing software!It provides everything you need - from connections with prospects all the way through executing customer retention campaigns.You can send and track any type of campaign in one place, so it’ s really easy to use too - even if you’ re new at this kind of thing.