ActiveDEMAND is an all-in-one, omni-channel marketing automation software that provides users with a comprehensive suite of tools to effectively manage, execute and measure their demand generation campaigns. ActiveDEMAND capabilities include lead and automated workflow management, campaign analysis and optimization, contact and keyword tracking, email marketing, landing page/form design, and more. Marketo is a marketing automation platform that provides users with a suite of tools to manage their campaigns. It includes lead management, automated lead nurturing, email marketing, and analytics capabilities. Marketo includes integration with third-party services such as Salesforce, SharpSpring, and Bizible. The key differences between ActiveDEMAND and Marketo are the in-depth analytics and reporting capabilities, campaign optimization tools, and omni-channel support available in ActiveDEMAND. ActiveDEMAND also has a lower up-front cost than Marketo and greater levels of automation and scalability.