ActiveDEMAND vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of ActiveDEMAND and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

ActiveDEMAND logo


Pricing: ActiveDEMAND offers a variety of pricing plans to meet your specific business needs. The pricing plans start at $25/month and range up to $349/month. Please contact us for more details on our current pricing plans.



Marketo logo


Pricing: The pricing for Marketo depends on the type of subscription you choose. For example, the paid plans on Marketo range from the "Core" plan, starting at $1,195 per month, to the "Premier" plan, starting at $3,495 per month. Marketo also offers a free plan which includes basic features such as lead scoring, email marketing, landing page creation, and more.

ActiveDEMAND vs Marketo Highlights


ActiveDEMAND is an all-in-one, omni-channel marketing automation software that provides users with a comprehensive suite of tools to effectively manage, execute and measure their demand generation campaigns. ActiveDEMAND capabilities include lead and automated workflow management, campaign analysis and optimization, contact and keyword tracking, email marketing, landing page/form design, and more. Marketo is a marketing automation platform that provides users with a suite of tools to manage their campaigns. It includes lead management, automated lead nurturing, email marketing, and analytics capabilities. Marketo includes integration with third-party services such as Salesforce, SharpSpring, and Bizible. The key differences between ActiveDEMAND and Marketo are the in-depth analytics and reporting capabilities, campaign optimization tools, and omni-channel support available in ActiveDEMAND. ActiveDEMAND also has a lower up-front cost than Marketo and greater levels of automation and scalability.

ActiveDEMAND vs Marketo Pros

ActiveDEMAND Pros

  • Pros of ActiveDEMAND Compared to Marketo:
  • Automation capabilities are extensive and easier to use ActiveDEMAND offers a wide range of automation tools, while Marketos automation features are more limited.
  • Cheaper ActiveDEMANDs pricing is significantly lower than Marketos pricing.
  • Easier to set up ActiveDEMAND requires less set-up time than Marketo, which makes it easier and faster to get started.
  • Better scalability ActiveDEMAND offers more scalability options than Marketo, so it can accommodate businesses of any size.
  • Advanced direct mail ActiveDEMAND offers the ability to send direct mail campaigns quickly and efficiently, while Marketo does not have this capability.
  • Accessible to non-developers ActiveDEMAND requires less coding knowledge than Marketo, which makes it more accessible to those without technical backgrounds.

Marketo Pros

  • Automation capabilities: Marketo allows for the creation of campaigns and automations that are incredibly flexible and based on individual customer behaviour.
  • Integration capabilities: Marketo works seamlessly with a variety of CRMs, analytics and other platforms, allowing for a smoother flow of data.
  • Rich analytics: Marketo also includes sophisticated analytics capabilities that can provide valuable insights into customer engagement.
  • User Experience: Marketo has a user-friendly digital interface, simplifying the process of setting up campaigns and automations.
  • Increased ROI: Marketo helps to increase ROI by allowing marketers to target, nurture and convert leads more effectively.
  • Customization Flexibility: Marketo allows for the customization of campaigns and automation, helping marketers to better target their audience and to create more effective messages.

ActiveDEMAND vs Marketo Cons

ActiveDEMAND Cons

  • ActiveDEMAND does not offer a built-in CRM integration like Marketo does
  • ActiveDEMAND does not offer a comprehensive API for integrating with other services and applications as Marketo does
  • There are fewer third-party app integrations available with ActiveDEMAND compared to Marketo
  • ActiveDEMAND is more difficult to set up and use than Marketo
  • ActiveDEMAND lacks the machine learning capabilities that Marketo has
  • ActiveDEMAND has fewer segmentation options than Marketo
  • ActiveDEMAND is a smaller platform and lacks the resources and online support that can be found with Marketo

Marketo Cons

  • Higher Cost Marketo is generally more expensive than ActiveDEMAND, depending on the package you choose.
  • Limited Features Marketo does not offer as many features as ActiveDEMAND and some users feel that this could reduce its effectiveness.
  • More Technical Marketo has a more technical UI compared to ActiveDEMAND making it more difficult for some users to use.
  • Poor Customer Support Marketos customer service has been reported to be slow and inaccurate by some customers.
  • Troublesome Reporting Marketos reporting system can be confusing and difficult to interpret.

ActiveDEMAND & Marketo Hyperise Integrations

ActiveDEMAND uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveDEMAND makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveDEMAND integration diagram
  • First name
  • Last name
  • Phone
  • Business name

ActiveDEMAND Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other ActiveDEMAND & Marketo Marketing Automation platform comparisons

ActiveDEMAND and Marketo Frequently Asked Questions

Question: How do I access the ActiveDEMAND dashboard?

Answer: To access the ActiveDEMAND dashboard, log into the platform using your provided username and password at

Question: How do I add contacts to my ActiveDEMAND account?

Answer: You can add individual contacts from the Contacts tab, or bulk import up to 10,000 contacts with a CSV, XLSX, or XLS file.

Question: How do I create an email campaign?

Answer: Email campaigns can be created from the Campaigns tab. After selecting “Email” for the campaign type, you can upload your contact list, add a subject line, and design the email content.

Question: How do I track the performance of my email campaigns?

Answer: You can track the success of your email campaigns by viewing the reports available in the Reports tab. Here, you can view bounces, open rates, CTRs, opt-outs, and more.

ActiveDEMAND vs Marketo

Question: What is ActiveDEMAND ?

Answer: ActiveDEMAND is a powerful marketing platform that empowers agencies and marketers to take control of their digital advertising.ActiveDEMAND packages range from the full - featured call tracking application for small businesses, all the way up to its flexible Marketing Agency Portal designed for larger organizations with multiple clients.Engage prospects using our integrated Call Tracking Module, do more with built - in email templates or social media posting features - there’ s something here for every type of agency!

Question: Who is ActiveDEMAND designed for ?

Answer: ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.ActiveDEMAND has been an industry leader since 2001, making it the best choice in modern digital advertising!

Question: Does ActiveDEMAND offer Call Tracking ?

Answer: With ActiveDEMAND, you can easily add a call tracking number to any online or offline campaign. Phone calls are automatically logged to the prospects activity history and sent to the right sales team.You can have your phone calls automatically recorded and transcribed if you want.

Question: What integrations does ActiveDEMAND offer ?

Answer: ActiveDEMAND is the one - stop shop for your customer relationship management needs, whether you’ re using it to integrate with legacy system or just want a really good looking website.ActiveDEMAND integrates seamlessly with all of your other products and services because they understand that they need be in sync with each others function. ActiveDEMAND also has integrations galore so if there’ s something out there(and let’ s face it there probably is), then ActiveDEMAND can likely handle whatever challenge comes its way!

Question: Is there any engagement reporting ?

Answer: ActiveDEMAND uses Google Analytics to tell you exactly what each person has done and when, automatically adding them into your contact history.You can use this information for proof of a persona or user journey, which are so much more persuasive than just showing screenshots on the website!

Question: How does ActiveDEMAND help companies with complex sales ?

Answer: For businesses with longer sales cycles or more complex sales, the built - in ActiveDEMAND lead scoring enables you to define what constitutes a lead.Prospect engagement is tracked and scored across all channels: email, web visits, social media and more.

Question: How does ActiveDEMAND help small businesses ?

Answer: Want to get more customers for your business ? Check out this small business marketing software!It provides everything you need - from connections with prospects all the way through executing customer retention campaigns.You can send and track any type of campaign in one place, so it’ s really easy to use too - even if you’ re new at this kind of thing.

Question: What is Marketo?

Answer: Marketo is an integrated software that provides marketing automation, customer engagement and marketing analytics solutions.

Question: What does Marketo do?

Answer: Marketo helps marketers automate, orchestrate, and measure marketing activities and campaigns. With Marketo, marketers can build personalized customer experiences, design campaigns, and get insights from marketing analytics.

Question: How does Marketo work?

Answer: Marketo leverages a combination of marketing automation, customer engagement, and analytics tools to help marketers create seamless, personalized customer experiences. Specifically, Marketo uses lead generation, lead nurturing and scoring, marketing analytics, and other automated marketing processes to help marketers effectively reach the right customers at the right time.

Question: What are the main benefits of Marketo?

Answer: Marketo helps marketers maintain consistent engagement and relationships with their customers, automate processes, and measure campaigns and outcomes. Additionally, Marketo provides advanced analytics and reporting so marketers can measure their performance and optimize their campaigns.