Drip vs HubSpot Marketing

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drip and HubSpot Marketing. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Drip logo


Pricing: Drip pricing is a pricing structure in which the total cost of a good or service is not revealed until the customer has gone through several steps of a transaction. Initially, a low price will be shown, with subsequent "drip" price increases as the purchase progresses. The increases may be due to additional fees, taxes, or services that are added as the customer reaches later stages in the purchasing process.


HubSpot Marketing logo

HubSpot Marketing

Pricing: Pricing for HubSpot Marketing products vary depending on the type and edition of the product you have chosen. HubSpot Marketing pricing starts at $45/month for the Starter Edition and ranges up to $3,200/month for the Enterprise Edition. You can also purchase add-on products directly from the HubSpot Marketplace.

Drip vs HubSpot Marketing Highlights

Drip and HubSpot Marketing are both digital marketing platforms designed to help businesses increase leads, sales and overall engagement. The two platforms offer a variety of features, such as email marketing, marketing automation, and analytics. However, there are some key differences between the two.

Drip is geared specifically towards marketing automation, as its main purpose is to help businesses segment audiences, build targeted flows and send automated emails to customers at scale. HubSpot Marketing's primary focus is on creating and executing effective digital campaigns that are targeted and personalized to the customer. It also offers more comprehensive analytics than Drip, as it provides qualitative and quantitative insights into user behavior and performance.

Overall, each platform has its own advantages. Drip is the best choice if you are looking for a comprehensive marketing automation solution, while HubSpot Marketing is best-suited for businesses that are looking for an all-in-one digital marketing platform.

Drip vs HubSpot Marketing Pros

Drip Pros

  • Easier to use and setup than HubSpot Marketing, with lower learning curve.
  • Great tagging feature to segment, target and re-engage users.
  • Detailed analytics on each email and the entire autoresponder campaign.
  • Ability to customize automated messages based on user behavior.
  • Ability to send emails with user data gathered from connected 3rd-party services.
  • Easier integration with ecommerce platforms, like Shopify.
  • Powerful segmentation, personalization and A/B testing capabilities.
  • Simple, easy-to-use graphical user interface.
  • Cost-efficient: cheaper than HubSpot Marketing for high-volumes.

HubSpot Marketing Pros

  • Hubspot Marketing offers a comprehensive suite of automated marketing tools and services that are designed to help businesses build their brand, engage customers and grow their business.
  • Hubspot Marketing provides an all-in-one platform for all your email marketing, content marketing, and social media campaigns.
  • It's easy to use, even for those with no prior knowledge or experience in marketing.
  • The platform is well-supported by Hubspot, with lots of resources and support available to help you get started.
  • Hubspot Marketing integrates with other Hubspot tools and services, as well as third-party services, allowing you to sync data and keep everything up to date.
  • The platform offers many out-of-the-box features such as lead scoring, custom reporting and analytics, and more.
  • Hubspot Marketing has a powerful API, allowing you to connect it with other external services.
  • It has A/B testing capabilities so you can optimize your campaigns and ensure better return on investment.

Drip vs HubSpot Marketing Cons

Drip Cons

  • Automation
  • Drip lacks the customizable email scheduling features as seen in HubSpot; you have to import your own templates or use defaults
  • Drip does not have as many integrations as HubSpot
  • Reporting capabilities are much more limited in Drip
  • Automation is much less sophisticated in Drip
  • Landing page tools are not available in Drip
  • Without its in-depth reporting, Drip is a less agile platform that is slower to optimize campaigns

HubSpot Marketing Cons

  • HubSpot Marketing is more expensive than Drip, making it less accessible to small businesses on a limited budget.
  • HubSpot Marketings design and customization options are limited, making it difficult to create truly custom emails and campaigns.
  • HubSpot Marketing is only beneficial if used in conjunction with the entire HubSpot CRM suite, meaning businesses must pay for additional services they may not need.
  • Unlike Drip, HubSpot Marketing is something of an all-in-one solution. Users cant choose and combine specific features from various tools, forcing them to use the HubSpot features even if they dont meet their needs.
  • Drip has more comprehensive analytics capabilities including tracking how users interact with emails, whereas HubSpot Marketing offers limited insights about recipient behavior.

Drip & HubSpot Marketing Hyperise Integrations

Drip uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drip makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drip integration diagram
  • First name
  • Country
  • State
  • City
  • Street
  • Street2
  • Zip
  • Phone

Drip Integration Guide

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Other Drip & HubSpot Marketing Marketing Automation platform comparisons

Drip and HubSpot Marketing Frequently Asked Questions

Question: What is Drip?

Answer: Drip is an automated marketing platform that helps businesses send the right message to the right person at the right time to boost sales. It enables businesses to create campaigns with integrated email, SMS, web push notifications and more.

Question: Does Drip offer email marketing?

Answer: Yes, Drip offers powerful email marketing tools, including: automated flows, sophisticated segmentation, A/B testing, detailed analytics and reports, workflows, and more.

Question: Is Drip an email service provider?

Answer: Drip is a marketing automation platform that provides enhanced email marketing services, but it is not an email service provider (ESP). An ESP is a service that simply sends emails, whereas Drip provides additional capabilities like automation, segmentation, analytics, and workflow capabilities.

Drip vs HubSpot Marketing

Question: What is Drip?

Answer: Get ahead in the marketing game with Drip- a comprehensive and efficient marketer’s toolbox. With over 27,000 marketers worldwide utilizing their robust email automation to grow businesses faster than ever before, you’ll graduate from more gimmicky platforms like simple email clients or bloated customer relationship management software (CRM) that are too expensive for your business needs. What this means is that instead of having one client on 100 different emails each day at $50 per month as opposed to 10 clients each spending $500 monthly - both cases totaling up an equal amount but costing less due to greater efficiency through scalability - there will be two times the number of paying customers coming into your contact list because they’re all receiving personalized messages tailored just for them!

Question: What does the Time Inactive filter do?

Answer: The Time Inactive filter is a great way to find those disengaged people on your list who haven’t opened any of your emails for the last 30 days. To create this segment: Click People and select ‘Time Active >30 Days’ from the dropdown menu, then click Save Segment. Give that new segment an appropriate name such as ‘Disengaged’ and save.

Question: What is Browse Abandonment?

Answer: Let’s say a customer views your product multiple times and doesn’t add it to their cart. Clearly, they are showing purchase intent-they just need an extra nudge from you as the marketer! This is where browse abandonment comes in: when someone looks at a product on your site multiple times, they’re giving you hints that this may be something they want to buy soon. Think of it like spending time looking through items online but never actually buying anything; if left unchecked for too long then these customers might leave without making any purchases. It’s up to us marketers - people who know all about convincing others into wanting what we have -to make sure that our potential buyers don’t give up before deciding whether or not their interest will.

Question: What is the Snapshot report?

Answer: The Snapshot reporting period is the first day to last of the previous month. You’ll receive your Snapshot email on the 5th day each month so revenue from emails sent at end of this time will be included in calculations that happen once you get it!

Question: How do I perform a people export?

Answer: To export a CSV file of people in your account: Go to People and use the filter button on the left side, or leave it blank if you want all profiles. Click Actions > Export To CSV and click Okay! You’ll receive an email with a link to download/save your exported data; this includes every contact’s name, email, company affiliation (if applicable), campaingn names, title, status, date created and updated, referrer, scores, values and ID.

Question: How do I connect Drip and Facebook Lead Ads?

Answer: You can now create your business account and connect the integration from within Drip by following these steps: Create a Facebook Business Account with admin access to manage leads for that company. Log into this account on an internet browser, navigate to Settings > Integrations > FB Lead Ads then click Authorize so you can connect the integration in Drip’s settings menu. Add Facebook as CRM when setting up new lead sources or login credentials in order for it have permission over those leads!

Question: What is HubSpot Marketing?

Answer: HubSpot Marketing is an all-in-one marketing software that helps you attract visitors, convert leads and close customers. It includes powerful tools for SEO, blogging, email marketing, marketing automation and more.

Question: How much does HubSpot Marketing cost?

Answer: The cost of HubSpot Marketing depends on your business size and needs. Plans range from $450 to $3,200 per month.

Question: What types of marketing campaigns can be created with HubSpot?

Answer: With HubSpot, you can create campaigns for email, social, paid advertising and more. You can also use HubSpot to create workflows for automated marketing that follow leads through the buyer’s journey.