Klaviyo and Drip are both marketing automation platforms that help businesses connect with customers through email and text message campaigns. Klaviyo is focused on high-volume ecommerce businesses, while Drip is better suited for mid-size businesses with a smaller list of active subscribers. While both services have similar features such as automation, segmentation, and reporting, Klaviyo stands out with its powerful segmenting capabilities, allowing users to create very specific customer segments to target their messages to. Additionally, Klaviyo offers an advanced dashboard to help users understand customer behavior, enabling them to make decisions based on an understanding of how people interact with their brand. On the other hand, Drip is built with more of a newsletter-style approach, making it easier for businesses to send out campaigns with minimal effort. Drip is also affordable and offers features such as advanced segmentation, multivariate testing, and integration with other leading email marketing providers. Ultimately, Klaviyo is designed for the busy ecommerce marketer, while Drip is better suited for those who want an easy, low-cost way to send out newsletters.