Klaviyo vs Drip

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Drip. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers two paid pricing plans, the Basic Plan and the Growth Plan. The Basic Plan starts at $20 per month for up to 500 contacts and the Growth Plan starts at $199 per month for up to 25,000 contacts. There is also a free plan for up to 250 contacts.


Drip logo


Pricing: Drip pricing is an online pricing strategy wherein merchants add on additional fees to the base price of a product or service during the checkout process. This method of pricing appears as a series of consecutive charges that are not initially disclosed to the consumer, with each charge increasing the cost of an item or service. The tactic is typically used by online travel companies, such as airlines and online travel agencies, but it is also used by other types of online retailers.

Klaviyo vs Drip Highlights

Klaviyo and Drip are both marketing automation platforms that help businesses connect with customers through email and text message campaigns. Klaviyo is focused on high-volume ecommerce businesses, while Drip is better suited for mid-size businesses with a smaller list of active subscribers. While both services have similar features such as automation, segmentation, and reporting, Klaviyo stands out with its powerful segmenting capabilities, allowing users to create very specific customer segments to target their messages to. Additionally, Klaviyo offers an advanced dashboard to help users understand customer behavior, enabling them to make decisions based on an understanding of how people interact with their brand. On the other hand, Drip is built with more of a newsletter-style approach, making it easier for businesses to send out campaigns with minimal effort. Drip is also affordable and offers features such as advanced segmentation, multivariate testing, and integration with other leading email marketing providers. Ultimately, Klaviyo is designed for the busy ecommerce marketer, while Drip is better suited for those who want an easy, low-cost way to send out newsletters.

Klaviyo vs Drip Pros

Klaviyo Pros

  • Klaviyo
  • Intuitive Campaign Designer: Klaviyo offers an intuitive drag-and-drop campaign builder with dynamic content, making it easy to quickly design beautiful and personalized emails.
  • Advanced Personalization Features: Klaviyo allows users to target their campaigns and opt-in forms based on customer behavior, purchase data and segmentation criteria.
  • Flexible Automation Options: Klaviyo includes a powerful automation engine with robust segmentation features and on-boarding tools.
  • Comprehensive Integrations: Klaviyo connects easily with a variety of other services, making it easy to incorporate third-party services into your marketing campaigns.
  • Customizable Reports: Klaviyo provides users with customizable reports that provide detailed analytics and insights into campaigns, customers, and more.

Drip Pros

  • Easier to Set Up: Drip is designed for ease of use and doesnt require a lot of technical expertise. Its inviting to users of all experience levels, without sacrificing power.
  • Easy Automations: Automation is at the very core of the Drip platform, allowing you to easily and quickly set up advanced campaigns with ease.
  • Opt-in Forms: Drip has a variety of options for adding opt-in forms to your website or blog. You can dramatically increase your list size with little effort.
  • Advanced Segmentation: Dripenables powerful segmentation capabilities allow for more personalized messages for your customers and prospects.
  • Comprehensive Metrics: Drip does a great job at giving you insight into how your campaigns are performing and which ones are converting best. With metrics like conversion rates and customer lifetime value, you can optimize your campaigns for maximum ROI.
  • Integrations: Drip integrates with a ton of other platforms, such as shopping carts and websites, allowing you to easily sync customer data and email lists across them all.
  • Mobile Friendly: Drips emails are designed to be instantly and cleanly viewable on a range of devices.

Klaviyo vs Drip Cons

Klaviyo Cons

  • Limited features compared to Drip: Klaviyo only offers a handful of features compared to Drips comprehensive suite of features.
  • Limited customization available: Klaviyo offers limited customization options when it comes to templates, user profiles and other elements of the platform.
  • Limited automation options: Klaviyo does not offer as much flexibility for creating automated email sequences and workflows as Drip does.
  • Difficult to learn: Klaviyo has a steep learning curve due to a complicated interface and lack of tutorials and support.
  • Prone to technical issues: Klaviyo is prone to technical issues that can cause your emails to freeze or not be sent.
  • Lacks customer support: Klaviyo offers limited customer support and can take up to two days to respond to inquiries.

Drip Cons

  • Price Klaviyo is generally considered to be more affordable than Drip
  • Email Creation Customization Klaviyo offers more customization options when creating emails.
  • Navigation Some users have found it difficult to navigate around different pages of the Drip dashboard.
  • Integrations Klaviyo offers more integrations than Drip.
  • Automations Drip does not offer as many automation options as Klaviyo.
  • Personalization Klaviyo offers more personalized segmentation and targeting options than Drip.
  • Support Klaviyo offers robust customer support, whereas Drip does not.

Klaviyo & Drip Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Drip uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drip makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drip integration diagram
  • First name
  • Country
  • State
  • City
  • Street
  • Street2
  • Zip
  • Phone

Drip Integration Guide

Other Klaviyo & Drip Marketing Automation platform comparisons

Klaviyo and Drip Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is an email marketing platform that helps online businesses grow faster by leveraging data-driven insights and automated communication. It includes features such as segmentation, A/B testing, integrations with popular ecommerce applications, and personalized email campaigns.

Question: What types of campaigns can be created with Klaviyo?

Answer: Klaviyo allows users to create automated email campaigns based on customer behavior, segmented newsletters, email drip campaigns, triggered emails, and SMS campaigns. You can also build targeted segments and link them to campaigns for stronger personalization.

Question: How does Klaviyo help capture customer data?

Answer: Klaviyo provides analytics solutions to help businesses better understand their customers and visitors as well as target them more accurately. It also allows businesses to connect customer data with any other data source, such as a website or CRM. This allows businesses to gain data-driven insights and create more tailored campaigns.

Question: What integrations does Klaviyo have?

Answer: Klaviyo integrates with over 25 third-party applications like Shopify, Magento, BigCommerce, and Demandware, as well as partner solutions like Google Analytics and Facebook Ads. This allows businesses to easily sync customer data and access more powerful insights.

Question: What is a Drip Campaign?

Answer: A drip campaign is an automated marketing strategy that sends out a series of emails, text messages, or other messages to potential customers based on a predetermined schedule or trigger. It is an excellent way to nurture leads and build brand loyalty.

Question: How do Drip Campaigns Work?

Answer: They work by delivering relevant content to prospects at just the right time. This helps increase engagement and build relationships with leads. When a prospect takes an action that they are qualified for, they will receive a message or a series of messages that will move them closer to a conversion.

Question: How do I Set Up A Drip Campaign?

Answer: You can set up a drip campaign easily with the help of an automation platform, such as Autopilot or MailChimp. Generally, the steps involve creating a list of contacts, setting up the drip campaign and automating it, and then optimizing the campaign or refining it as needed.

Question: What is Drip?

Answer: Get ahead in the marketing game with Drip- a comprehensive and efficient marketer’s toolbox. With over 27,000 marketers worldwide utilizing their robust email automation to grow businesses faster than ever before, you’ll graduate from more gimmicky platforms like simple email clients or bloated customer relationship management software (CRM) that are too expensive for your business needs. What this means is that instead of having one client on 100 different emails each day at $50 per month as opposed to 10 clients each spending $500 monthly - both cases totaling up an equal amount but costing less due to greater efficiency through scalability - there will be two times the number of paying customers coming into your contact list because they’re all receiving personalized messages tailored just for them!

Question: What does the Time Inactive filter do?

Answer: The Time Inactive filter is a great way to find those disengaged people on your list who haven’t opened any of your emails for the last 30 days. To create this segment: Click People and select ‘Time Active >30 Days’ from the dropdown menu, then click Save Segment. Give that new segment an appropriate name such as ‘Disengaged’ and save.

Question: What is Browse Abandonment?

Answer: Let’s say a customer views your product multiple times and doesn’t add it to their cart. Clearly, they are showing purchase intent-they just need an extra nudge from you as the marketer! This is where browse abandonment comes in: when someone looks at a product on your site multiple times, they’re giving you hints that this may be something they want to buy soon. Think of it like spending time looking through items online but never actually buying anything; if left unchecked for too long then these customers might leave without making any purchases. It’s up to us marketers - people who know all about convincing others into wanting what we have -to make sure that our potential buyers don’t give up before deciding whether or not their interest will.

Question: What is the Snapshot report?

Answer: The Snapshot reporting period is the first day to last of the previous month. You’ll receive your Snapshot email on the 5th day each month so revenue from emails sent at end of this time will be included in calculations that happen once you get it!

Question: How do I perform a people export?

Answer: To export a CSV file of people in your account: Go to People and use the filter button on the left side, or leave it blank if you want all profiles. Click Actions > Export To CSV and click Okay! You’ll receive an email with a link to download/save your exported data; this includes every contact’s name, email, company affiliation (if applicable), campaingn names, title, status, date created and updated, referrer, scores, values and ID.

Question: How do I connect Drip and Facebook Lead Ads?

Answer: You can now create your business account and connect the integration from within Drip by following these steps: Create a Facebook Business Account with admin access to manage leads for that company. Log into this account on an internet browser, navigate to Settings > Integrations > FB Lead Ads then click Authorize so you can connect the integration in Drip’s settings menu. Add Facebook as CRM when setting up new lead sources or login credentials in order for it have permission over those leads!