Drip vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drip and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Drip logo


Pricing: Drip pricing is a pricing technique in which additional fees or charges are incrementally revealed as the consumer progresses through the checkout process. These extra fees typically increase the total cost of the product or service purchased. This pricing technique is often used by online businesses and travel companies.


Marketo logo


Pricing: The cost of Marketo depends on a variety of factors, such as the size of your company, the type of marketing you do, and the level of service you require. Generally, Marketo users can expect to pay anywhere between $500 and $4,500 per month based on their needs. Often, large companies and those with more sophisticated marketing campaigns will pay more than small companies or those with basic campaigns.

Drip vs Marketo Highlights

Drip and Marketo are two of the most popular automation platforms for businesses. They both offer a range of features and capabilities to help marketers automate tasks, facilitate customer engagement, and personalize campaigns. However, there are some distinct differences between the two.

Drip allows businesses to maintain a close relationship with different customer segments, thanks to its focus on lifecycle marketing. With Drip, users can provide tailored experiences based on a customers actions and interests, while also tracking purchase behavior and other profile data. It also offers simpler integrations options than many alternatives, making it easier to connect with other tools across the web.

Marketo, on the other hand, is more comprehensive, from automated emails and campaigns to event-driven interactions and lead scoring. Marketo also has more robust segmentation capabilities, and it offers users access to interactive reporting tools for detailed insights on marketing performance. Its advanced segmentation and reporting capabilities make it better suited for larger businesses with bigger budgets.

Drip vs Marketo Pros

Drip Pros

  • Cost: Drip's pricing is more affordable and provides more customization than Marketo
  • Customer Support: Drip offers 24/7 technical support and has a large support community with great reviews
  • Functionality: Drip offers a more comprehensive suite of features than Marketo and is ideal for companies with complex marketing automation needs
  • Integrations: Drip integrates with a wider range of tools than Marketo and is able to offer more advanced features
  • Flexibility: Drip has more flexibility in terms of design allowing users access to HTML, CSS and JavaScript customizations
  • Reporting: Drip has better reporting than Marketo with customizable dashboards and access to real-time results

Marketo Pros

  • Ease of Use: Marketo is easy to setup and manage, while Drip is more complex and will require a higher learning curve to get it up and running.
  • Customization: Marketo offers more customization options and allows you to design campaigns to suit your specific goals.
  • Integrations: Marketo has more integrations with popular applications like salesforce, Outlook, and more, while Drip is limited to a few.
  • Analytics: Marketo offers more comprehensive analytics tracking and the ability to measure campaign performance.
  • Messaging: Marketo offers more variety in its messaging capabilities, with both e-mails and SMS campaigns. Drip is limited to e-mails only.
  • Cost: Marketo is generally more expensive than Drip, but can be worth it for the extra features it offers.

Drip vs Marketo Cons

Drip Cons

  • Drips e-commerce automation is superior to Marketos, but Marketo offers more marketing automation features and options.
  • Marketo includes more features, such as A/B testing, detailed analytics, and audience segmentation.
  • Drips pricing structure doesnt scale as well as Marketos, so as your list grows, the cost of using Drip increases quickly.
  • Marketo includes dynamic content capabilities which Drip doesnt have.
  • Marketo allows you to automate some processes more extensively than Drip does.
  • Marketos reporting options are more extensive and detailed than Drips.
  • Marketo offers better integrations with other marketing systems such as Salesforce and Mailchimp.
  • Drip doesnt offer email internationalization, which Marketo does.

Marketo Cons

  • Drip is less expensive on a cost-per-contact basis
  • Drip has fewer limitations on customizing campaigns
  • Drip has more AI capabilities to personalize and automate emails
  • Drip offers a free plan with access to many of the same features as Marketo
  • Marketo requires more resources and expertise to set up and manage campaigns
  • Marketo requires more costly integrations and often requires extra data processing

Drip & Marketo Hyperise Integrations

Drip uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drip makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drip integration diagram
  • First name
  • Country
  • State
  • City
  • Street
  • Street2
  • Zip
  • Phone

Drip Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other Drip & Marketo Marketing Automation platform comparisons

Drip and Marketo Frequently Asked Questions

Question: How much does a Drip account cost?

Answer: Drip offers a free plan where you can create a mailing list of up to 250 subscribers and send an unlimited number of emails a month. There are also discounted plans starting at $41 per month that offer unlimited lists and send up to 15,000 emails a month.

Question: What payment methods can I use to buy a Drip subscription?

Answer: Drip accepts all major credit cards and PayPal.

Question: What design tools are available with Drip?

Answer: Drip offers a drag-and-drop email editor and a library of over 150 mobile-responsive templates for you to customize. You can also use HTML and CSS code to customize your emails.

Question: What email list management features does Drip offer?

Answer: Drip offers powerful automation and segmentation features that allow you to easily segment and target your email lists. You can also set up triggered campaigns and advanced workflows, use A/B testing to see which emails perform best, and view advanced analytics.

Drip vs Marketo

Question: What is Drip?

Answer: Get ahead in the marketing game with Drip- a comprehensive and efficient marketer’s toolbox. With over 27,000 marketers worldwide utilizing their robust email automation to grow businesses faster than ever before, you’ll graduate from more gimmicky platforms like simple email clients or bloated customer relationship management software (CRM) that are too expensive for your business needs. What this means is that instead of having one client on 100 different emails each day at $50 per month as opposed to 10 clients each spending $500 monthly - both cases totaling up an equal amount but costing less due to greater efficiency through scalability - there will be two times the number of paying customers coming into your contact list because they’re all receiving personalized messages tailored just for them!

Question: What does the Time Inactive filter do?

Answer: The Time Inactive filter is a great way to find those disengaged people on your list who haven’t opened any of your emails for the last 30 days. To create this segment: Click People and select ‘Time Active >30 Days’ from the dropdown menu, then click Save Segment. Give that new segment an appropriate name such as ‘Disengaged’ and save.

Question: What is Browse Abandonment?

Answer: Let’s say a customer views your product multiple times and doesn’t add it to their cart. Clearly, they are showing purchase intent-they just need an extra nudge from you as the marketer! This is where browse abandonment comes in: when someone looks at a product on your site multiple times, they’re giving you hints that this may be something they want to buy soon. Think of it like spending time looking through items online but never actually buying anything; if left unchecked for too long then these customers might leave without making any purchases. It’s up to us marketers - people who know all about convincing others into wanting what we have -to make sure that our potential buyers don’t give up before deciding whether or not their interest will.

Question: What is the Snapshot report?

Answer: The Snapshot reporting period is the first day to last of the previous month. You’ll receive your Snapshot email on the 5th day each month so revenue from emails sent at end of this time will be included in calculations that happen once you get it!

Question: How do I perform a people export?

Answer: To export a CSV file of people in your account: Go to People and use the filter button on the left side, or leave it blank if you want all profiles. Click Actions > Export To CSV and click Okay! You’ll receive an email with a link to download/save your exported data; this includes every contact’s name, email, company affiliation (if applicable), campaingn names, title, status, date created and updated, referrer, scores, values and ID.

Question: How do I connect Drip and Facebook Lead Ads?

Answer: You can now create your business account and connect the integration from within Drip by following these steps: Create a Facebook Business Account with admin access to manage leads for that company. Log into this account on an internet browser, navigate to Settings > Integrations > FB Lead Ads then click Authorize so you can connect the integration in Drip’s settings menu. Add Facebook as CRM when setting up new lead sources or login credentials in order for it have permission over those leads!

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation platform that helps businesses generate leads, manage customer lifecycles, automate campaigns, and measure marketing performance.

Question: How does Marketo work?

Answer: Marketo works by helping marketers create automated campaigns to send the right message to the right people at the right time. Marketo also helps businesses create custom audiences based on criteria such as online behaviour, demographics and more. Campaigns can be triggered from website visits, social media interactions, content downloads, and more.

Question: How does Marketo help with lead management?

Answer: Marketo helps with lead management by allowing marketers to easily capture, segment and nurture leads. Marketers can use automated campaigns to nurture leads and score them based on a variety of criteria, such as lead behaviour and demographics. This helps marketers identify hot leads and target them with personalized, timely messages.