ClickFunnels is a powerful sales and marketing automation platform that helps businesses quickly generate leads, convert them into customers and facilitate a sales journey. It is a way to create customized sales funnels with automated follow-up processes to convert more leads into customers. ActiveDEMAND, on the other hand, is an all-in-one marketing automation platform that provides an extensive range of marketing capabilities and powerful data visualization tools for optimizing marketing campaigns. It offers email automation, lead scoring and segmentation, marketing analytics and offers a variety of third-party integrations. ActiveDEMAND provides more comprehensive, detailed marketing automation and data analysis capabilities than ClickFunnels. However, ClickFunnels provides more intuitive drag and drop options for creating accurately targeted sales funnels quickly and easily. Both platforms offer powerful features to leverage data and automate marketing, but they are intended to achieve different goals. In short, ActiveDEMAND is best suited for more detailed marketing automation and data analysis requirements and ClickFunnels is best for quickly creating and optimizing sales funnels.