Drip vs ClickFunnels

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drip and ClickFunnels. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Drip logo


Pricing: Drip pricing is a pricing strategy that is often employed by online vendors, where the base cost of a product or service is gradually revealed to the customer as they go through the purchasing process either through the selection of additional goods or progress through the payment process. In other words, the final cost of the goods or services increases as the customer goes through the purchase process, including after the customer has begun to fill out their payment information.


ClickFunnels logo


Pricing: ClickFunnels has different tiers of pricing, ranging from $97/month to $297/month. The $97/month plan includes 20 funnels, 100 pages, and 20,000 visitors/month to your site. The $297/month plan includes unlimited funnels, pages, and visitors/month. They also offer an Enterprise solution with custom pricing.

Drip vs ClickFunnels Highlights

ClickFunnels is a powerful marketing suite that allows businesses to create sales funnels, automated email campaigns, and other forms of marketing automation. Drip, on the other hand, is an email marketing automation suite with powerful features geared towards helping businesses create powerful and automated email campaigns.

ClickFunnels provides the backbone of marketing automation, but Drip focuses on sending complex campaigns that yield better results. With features like triggered campaigns, tagging, segmentation, and automation, Drip is a more powerful tool for email marketing automation. ClickFunnels also provides tools for A/B testing, landing page creation, and lead scoring, allowing businesses to better optimize their campaigns.

In conclusion, ClickFunnels provides powerful marketing automation capabilities and Drip provides even more powerful email marketing automation capabilities. Where ClickFunnels is best suited for creating the marketing funnel, Drip is better suited for creating powerful automated email campaigns.

Drip vs ClickFunnels Pros

Drip Pros

  • Lower cost and more accessible entry point
  • No need to pay for additional resources, like servers and email accounts
  • Ability to test automation scenarios quickly and easily
  • More streamlined user interface with drag-and-drop design tools
  • Attractive pre-built templates, forms, and other elements
  • Robust analytics dashboard and tracking capabilities
  • Built-in A/B testing and multivariate testing
  • Integration with hundreds of third-party applications
  • Free starter plan for up to 2000 subscribers

ClickFunnels Pros

  • Automation of the process: ClickFunnels offers a powerful suite of automation that can help simplify and streamline the sales funnel process.
  • Better customer segmentation: ClickFunnels automatically segments customers based on their behavior, allowing you to better target them with relevant messages and offers.
  • Easy to use drag and drop editor: Designing sales funnels with ClickFunnels is easy and intuitive. Its drag and drop editor makes building funnels quick and easy.
  • Split testing capabilities: ClickFunnels includes an easy-to-use split testing tool to easily test different versions of your funnel.
  • Advanced analytics: ClickFunnels provides detailed analytics on the performance of each funnel, allowing you to continually refine and optimize.
  • Integrations with third party services: ClickFunnels integrates with many popular third party services and software, allowing for easy integration with existing systems.
  • Inbuilt email integration: ClickFunnels includes an inbuilt email integration, making it easy to send messages to customers.
  • Automated marketing: ClickFunnels can automate marketing tasks, like retargeting and email sequences, to ensure that leads dont go cold.

Drip vs ClickFunnels Cons

Drip Cons

  • Drip does not offer drag-and-drop builder for pages.
  • Drip does not offer any split-testing on its platform.
  • Drip does not offer A/B testing capabilities.
  • Drip does not offer a wide selection of ready-made templates.
  • Drip does not have a full page editor like ClickFunnels.
  • Drip doesnt offer checkout page templates like ClickFunnels.
  • Drips user experience is less intuitive than what ClickFunnels offers.
  • Drips customization options are limited compared to ClickFunnels.
  • Drips editor tends to be slower and more sluggish than ClickFunnels.
  • Drips native reporting capabilities are limited compared to ClickFunnels.
  • Drips customer service is not as robust as that of ClickFunnels.

ClickFunnels Cons

  • ClickFunnels is more expensive than Drip on many plans.
  • ClickFunnels does not offer advanced automation or segmentation tools like Drip does.
  • Drip offers a much larger selection of integrations with third-party applications.
  • ClickFunnels only offers limited support for building robust opt-in forms.
  • ClickFunnels does not have an easily accessible template library to choose from.
  • ClickFunnels cannot match the customizability of Drip when it comes to emails and building flows.
  • ClickFunnels editor is not as versatile as Drips Code View feature.

Drip & ClickFunnels Hyperise Integrations

Drip uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drip makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drip integration diagram
  • First name
  • Country
  • State
  • City
  • Street
  • Street2
  • Zip
  • Phone

Drip Integration Guide

ClickFunnels uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ClickFunnels makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ClickFunnels integration diagram
  • First name
  • Last name
  • Street
  • City
  • State
  • Zip
  • Country
  • Phone

ClickFunnels Integration Guide

Other Drip & ClickFunnels Marketing Automation platform comparisons

Drip and ClickFunnels Frequently Asked Questions

Question: What is a Drip Campaign?

Answer: A drip campaign is an automated marketing system that sends a series of emails, text messages, social media posts, or other communications based on predetermined rules and a user's actions.

Question: How does a Drip Campaign Work?

Answer: A drip campaign works by sending automated messages to specific lists of contacts based on events or actions. The purpose is to nurture leads, Convert leads into customers, or to deliver content to keep leads engaged.

Question: What are the Advantages of Drip Campaigns?

Answer: Drip campaigns are incredibly effective as they are able to deliver more relevant and timely content. They also offer higher personalization and segmentation capabilities, which allow you to tailor content and offers to specific audiences. Additionally, drip campaigns are scalable and cost-effective, making them an ideal choice for marketers on a budget.

Question: Are Drip Campaigns the Same as Email Automation?

Answer: While many of the principles in both drip campaigns and email automation are similar, there are distinct differences. Email automation allows individuals to trigger emails based on preset conditions, while drip campaigns provide ongoing nurturing over a period of time.

Drip vs ClickFunnels

Question: What is Drip?

Answer: Get ahead in the marketing game with Drip- a comprehensive and efficient marketer’s toolbox. With over 27,000 marketers worldwide utilizing their robust email automation to grow businesses faster than ever before, you’ll graduate from more gimmicky platforms like simple email clients or bloated customer relationship management software (CRM) that are too expensive for your business needs. What this means is that instead of having one client on 100 different emails each day at $50 per month as opposed to 10 clients each spending $500 monthly - both cases totaling up an equal amount but costing less due to greater efficiency through scalability - there will be two times the number of paying customers coming into your contact list because they’re all receiving personalized messages tailored just for them!

Question: What does the Time Inactive filter do?

Answer: The Time Inactive filter is a great way to find those disengaged people on your list who haven’t opened any of your emails for the last 30 days. To create this segment: Click People and select ‘Time Active >30 Days’ from the dropdown menu, then click Save Segment. Give that new segment an appropriate name such as ‘Disengaged’ and save.

Question: What is Browse Abandonment?

Answer: Let’s say a customer views your product multiple times and doesn’t add it to their cart. Clearly, they are showing purchase intent-they just need an extra nudge from you as the marketer! This is where browse abandonment comes in: when someone looks at a product on your site multiple times, they’re giving you hints that this may be something they want to buy soon. Think of it like spending time looking through items online but never actually buying anything; if left unchecked for too long then these customers might leave without making any purchases. It’s up to us marketers - people who know all about convincing others into wanting what we have -to make sure that our potential buyers don’t give up before deciding whether or not their interest will.

Question: What is the Snapshot report?

Answer: The Snapshot reporting period is the first day to last of the previous month. You’ll receive your Snapshot email on the 5th day each month so revenue from emails sent at end of this time will be included in calculations that happen once you get it!

Question: How do I perform a people export?

Answer: To export a CSV file of people in your account: Go to People and use the filter button on the left side, or leave it blank if you want all profiles. Click Actions > Export To CSV and click Okay! You’ll receive an email with a link to download/save your exported data; this includes every contact’s name, email, company affiliation (if applicable), campaingn names, title, status, date created and updated, referrer, scores, values and ID.

Question: How do I connect Drip and Facebook Lead Ads?

Answer: You can now create your business account and connect the integration from within Drip by following these steps: Create a Facebook Business Account with admin access to manage leads for that company. Log into this account on an internet browser, navigate to Settings > Integrations > FB Lead Ads then click Authorize so you can connect the integration in Drip’s settings menu. Add Facebook as CRM when setting up new lead sources or login credentials in order for it have permission over those leads!

Question: What is ClickFunnels?

Answer: ClickFunnels is a web-based platform that enables businesses to easily create sales funnels and full sales pipelines for their websites. It provides an easy and intuitive user interface to help businesses move leads and prospects through their sales cycle.

Question: How much does ClickFunnels cost?

Answer: ClickFunnels offers several pricing options, including a basic plan for $97 per month, an Etison Suite for $297 per month, and a two-week free trial.

Question: How does ClickFunnels work?

Answer: ClickFunnels works by guiding visitors through a series of steps leading to a purchase. It uses a drag-and-drop interface to create pages, add components, and manage the flow of the funnel. Every step can be tailored to the customer's preferences, including special offers and incentives.

Question: What are some of the features/benefits of ClickFunnels?

Answer: ClickFunnels allows businesses to quickly and easily create sales funnels that are tailored to their customer's needs. It enables customers to receive additional incentives or discounts based on the customer's behavior or preferences. Other benefits include: a/b testing, advanced analytics, optimized checkout experience, and the ability to create membership sites.

Question: What is ClickFunnels?

Answer: Clickfunnels is a creative way to make your online sales world more beautiful and efficient. With templates that are completely customizable, we bring you the ability to have an interactive experience with customers on every platform imaginable. No tech skills necessary!

Question: Are my funnels secure?

Answer: Your funnels are secure to the max! We built ClickFunnels with our top priority in mind: security. That’s why we made sure your funnel, subscribers, and members area will be safe from any hackings or attacks because they’re one of the most important parts of a business website. You don’t have to worry about updating plugins that could easily suffer an attack either - once you sign up for Click Funnels today all those worries go away.

Question: Do I have to install anything?

Answer: ClickFunnels will take care of all your website needs without having to install anything! Just login and start clicking around to build the pages you need for your funnel. The best part is, Clickfunnels does not require any installation or I.T. department so it’s an easy setup

Question: Can I host the pages myself?

Answer: You can’t host pages yourself. We’re a hosted, ‘software-as-a service’ platform that does this so we can make sure you get all the updates and new features without your funnels breaking! You also have exclusive access to exporting HTML from any of your pages or contacts anytime you want...

Question: If I cancel my ClickFunnels account, will I lose my data?

Answer: With most "software - as - a service " platforms, when you cancel your account, your data becomes inaccessible. But don’t worry! Before canceling and deleting all of the files on our platform that contain contact information for members or other valuable data we offer a download to CSV file option so everything is saved securely in case there’s ever an issue with access later down the line.

Question: Can I integrate my favorite autoresponders / shopping carts into ClickFunnels?

Answer: You might be an entrepreneur with your own favorite tools, but don’t worry because ClickFunnels is compatible and integrates with most of the top service providers to make all of that irrelevant. You’ll soon realize how easy it was to get started without any hassle or headaches!