Drip vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drip and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Drip logo


Pricing: Drip pricing is a pricing strategy where a business gradually increases the cost of a product or service over different stages or events. This strategy often involves adding new fees and charges at later stages in the booking process, such as at the end when the customer is ready to make payment.


ActiveCampaign logo


Pricing: ActiveCampaign offers a variety of plans to meet business needs and budget of any size. It has four various plans—Lite, Plus, Professional, and Enterprise. The Lite plan starts at $9 a month and offers the essential features and allows users to send up to 500 contacts. The Plus plan costs $49 a month and it is the most popular plan. It includes automation and CRM integrations, but still limits the number of contacts to 500.


Drip vs ActiveCampaign Highlights

Drip is an email marketing platform that has been designed to help companies better understand, engage, and drive value from their email campaigns. It provides a wide range of tools and features to help marketers target customers based on user behavior, create and manage automated email campaigns, and track metrics. ActiveCampaign is an all-in-one automated email marketing platform. It includes automation campaigns, segmentation, contact and list management, landing pages, and web analytics. Unlike Drip, ActiveCampaign offers comprehensive campaign management tools such as CRM, integration with other marketing tools, and customizable email delivery. ActiveCampaign is an all-in-one marketing platform, whereas Drip is more of an email marketing platform. While ActiveCampaign offers features such as CRM, integration, landing pages, and web analytics, Drip has focused more on optimizing email campaigns and providing analytics to help marketers better understand user behavior and track metrics. Both of these offer powerful email marketing solutions, but depending on the user's specific needs, one might be better suited.

Drip vs ActiveCampaign Pros

Drip Pros

  • Customizable automation workflows: Drip allows for more advanced and customized triggers and individualized automation experiences than ActiveCampaign.
  • Robust tag and segmentation system: Drip allows users to take full advantage of their contacts by better targeting via tailored tags and segments.
  • Built-in visual workflow editor: Drip provides users with an intuitive and straightforward user interface to set up their campaigns, triggered emails, and pages, making it easier for users to build their campaigns quickly and efficiently.
  • Deeper CRM integration options: Drip provides users with deeper integration options with other CRM applications, enabling users to better manage their contacts and information.
  • Ability to A/B test email content: Users can quickly and easily A/B test their email content on the platform, enabling them to better optimize their campaigns and ensure maximum engagement.
  • Ability to launch popup and slide-up forms: Drip provides users with the ability to launch pop-ups and slide-up forms to capture leads and increase subscriber numbers.
  • Advanced analytics and reporting: Drip provides users with more advanced analytics and reporting tools than ActiveCampaign, allowing users to better track their campaigns and fine-tune their strategies.

ActiveCampaign Pros

  • ActiveCampaign
  • Automation builder that is easy to use and powerful
  • Ability to segment contacts and build targeted campaigns
  • Suite of comprehensive email marketing tools
  • Robust analytics and reporting
  • Variety of integrations
  • Advanced Sales CRM & automation
  • Highly customizable workflow design
  • Comprehensive tagging system
  • Thorough customer support
  • Excellent phone and email support

Drip vs ActiveCampaign Cons

Drip Cons

  • Cost: ActiveCampaign is more expensive than Drip
  • Automation: ActiveCampaign offers more comprehensive and varied automation features
  • Visual Editor: ActiveCampaign has an easier-to-use visual editor than Drip
  • Integrations: ActiveCampaign has more integrations available than Drip
  • Customer Support: ActiveCampaign offers better customer support options than Drip
  • Reporting: Drip offers more limited reporting capabilities than ActiveCampaign

ActiveCampaign Cons

  • More expensive than Drip
  • Not as many available integrations
  • Slower customer support response times
  • Less user-friendly interface
  • Limited automation capabilities
  • Less customization and flexibility
  • Can be harder to set up complex campaigns

Drip & ActiveCampaign Hyperise Integrations

Drip uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drip makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drip integration diagram
  • First name
  • Country
  • State
  • City
  • Street
  • Street2
  • Zip
  • Phone

Drip Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Other Drip & ActiveCampaign Marketing Automation platform comparisons

Drip and ActiveCampaign Frequently Asked Questions

Question: What is Drip?

Answer: Drip is an email marketing automation platform that helps you easily design, automate, and measure your email campaigns.

Question: What features does Drip provide?

Answer: Drip has a wide range of features, including email design and automation tools, an audience segmentation feature, a highly customizable personalization platform, integrations with over 400+ third-party applications, and much more.

Question: Is Drip free?

Answer: Drip offers a free 14-day trial for you to explore all of its features. After the trial period, you’ll need to select one of the pricing plans.

Question: What’s the difference between Drip and other email marketing platforms?

Answer: Drip is different from other email marketing software in that it is an automation platform, meaning you can design automated workflows and customize your emails much more than a traditional email software. It also has a powerful suite of integrations and analytics.

Drip vs ActiveCampaign

Question: What is Drip?

Answer: Get ahead in the marketing game with Drip- a comprehensive and efficient marketer’s toolbox. With over 27,000 marketers worldwide utilizing their robust email automation to grow businesses faster than ever before, you’ll graduate from more gimmicky platforms like simple email clients or bloated customer relationship management software (CRM) that are too expensive for your business needs. What this means is that instead of having one client on 100 different emails each day at $50 per month as opposed to 10 clients each spending $500 monthly - both cases totaling up an equal amount but costing less due to greater efficiency through scalability - there will be two times the number of paying customers coming into your contact list because they’re all receiving personalized messages tailored just for them!

Question: What does the Time Inactive filter do?

Answer: The Time Inactive filter is a great way to find those disengaged people on your list who haven’t opened any of your emails for the last 30 days. To create this segment: Click People and select ‘Time Active >30 Days’ from the dropdown menu, then click Save Segment. Give that new segment an appropriate name such as ‘Disengaged’ and save.

Question: What is Browse Abandonment?

Answer: Let’s say a customer views your product multiple times and doesn’t add it to their cart. Clearly, they are showing purchase intent-they just need an extra nudge from you as the marketer! This is where browse abandonment comes in: when someone looks at a product on your site multiple times, they’re giving you hints that this may be something they want to buy soon. Think of it like spending time looking through items online but never actually buying anything; if left unchecked for too long then these customers might leave without making any purchases. It’s up to us marketers - people who know all about convincing others into wanting what we have -to make sure that our potential buyers don’t give up before deciding whether or not their interest will.

Question: What is the Snapshot report?

Answer: The Snapshot reporting period is the first day to last of the previous month. You’ll receive your Snapshot email on the 5th day each month so revenue from emails sent at end of this time will be included in calculations that happen once you get it!

Question: How do I perform a people export?

Answer: To export a CSV file of people in your account: Go to People and use the filter button on the left side, or leave it blank if you want all profiles. Click Actions > Export To CSV and click Okay! You’ll receive an email with a link to download/save your exported data; this includes every contact’s name, email, company affiliation (if applicable), campaingn names, title, status, date created and updated, referrer, scores, values and ID.

Question: How do I connect Drip and Facebook Lead Ads?

Answer: You can now create your business account and connect the integration from within Drip by following these steps: Create a Facebook Business Account with admin access to manage leads for that company. Log into this account on an internet browser, navigate to Settings > Integrations > FB Lead Ads then click Authorize so you can connect the integration in Drip’s settings menu. Add Facebook as CRM when setting up new lead sources or login credentials in order for it have permission over those leads!

Question: What do I need to start using ActiveCampaign?

Answer: All you need to get started using ActiveCampaign is an active email account and an internet connection. You can sign up for a free trial to see what the platform has to offer. Once you subscribe to a paid plan, you will have access to additional features and integrations.

Question: How secure is ActiveCampaign?

Answer: ActiveCampaign is committed to providing customers with the highest levels of security. All customer data is stored securely in their data center and is encrypted with state-of-the-art 128-bit SSL encryption. Additionally, they have several other layers of security and proactive monitoring in place to ensure customer data remains secure.

Question: How do I migrate my data to ActiveCampaign?

Answer: ActiveCampaign makes data migrations easy with their free migration service. To get started, you can fill out their migration request form and provide details of your current platform. The ActiveCampaign team will then handle the rest of the migration process and get your data into their platform as quickly as possible.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!