Mailshake is primarily an email marketing platform that helps businesses to reach out to their target audience through email campaigns. It provides features like email list building, email personalization, scheduling, and tracking. Mailshake is designed to make the email marketing process more efficient and effective by providing automation and personalization options.
On the other hand, ClickFunnels is a marketing automation platform that goes beyond email marketing. It is designed to help businesses create sales funnels and landing pages to convert their leads into customers. ClickFunnels provides additional features like A/B testing, lead generation, funnel analytics, and payment processing.
In summary, while both platforms have features for email marketing, Mailshake is more focused on email campaigns and personalization, while ClickFunnels is focused on creating landing pages and sales funnels to drive conversions.