ClickFunnels vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of ClickFunnels and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

ClickFunnels logo


Pricing: ClickFunnels pricing starts at $97/month for their basic plan. This includes features like 20 funnels, unlimited visits, and up to 100 pages. There are also more advanced plans available for additional fees, ranging from $297/month for the Etison Suite, to $19/month for the Backpack affiliate management plan.


Marketo logo


Pricing: The pricing of Marketo varies depending on the specific plan a customer chooses. For example, the Standard plan is $895 per month when paid annually, while the Professional plan is $1,895 per month when paid annually. Customers can also purchase add-ons and additional services individually, depending on their needs.

ClickFunnels vs Marketo Highlights

ClickFunnels is a marketing suite of tools that helps entrepreneurs and entrepreneurs-in-the-making create sales funnels to generate leads and convert them into paying customers. It provides customizable templates to quickly set up landing pages, webinar sales funnels, and other automated systems to win online customers. On the other hand, Marketo is a marketing automation platform that allows large enterprises to create automated campaigns to nurture leads and customers throughout their buying journey. Marketo enables businesses to track ROI and fine-tune email campaigns and other marketing programs. In summary, ClickFunnels is better suited for entrepreneurs or small businesses that need a simple way to launch sales funnels, while Marketo is more suitable for large businesses with established lead nurturing strategies.

ClickFunnels vs Marketo Pros

ClickFunnels Pros

  • Easier to set up and use than Marketo, reducing the time and effort needed to get campaigns off the ground
  • Ability for non-technical users to quickly create landing pages, sales funnels, and email campaigns
  • Ability to quickly link different marketing channels together for increased visibility
  • ClickFunnels has built-in A/B testing capabilities and the ability to easily track performance
  • ClickFunnels has more automation features than Marketo allowing for more robust campaigns faster
  • ClickFunnels provides an all-in-one solution that Marketo does not provide
  • More affordable than Marketo

Marketo Pros

  • More robust marketing automation capabilities
  • More scalability and flexibility
  • Customize and automate customer engagement
  • Create and measure campaigns across multiple channels
  • Comprehensive segmentation features
  • Create customized pages and landing pages
  • Create sophisticated lead scoring programs
  • Create customized forms with added fields
  • Integrate with a variety of other products and services
  • Supports video and dynamic content
  • Use tagging for deep segmentation

ClickFunnels vs Marketo Cons

ClickFunnels Cons

  • Lacks the ability to generate automated emails
  • Does not incorporate lead scoring
  • Price point is much higher than comparable software
  • Does not have web analytics capabilities
  • Limited Features For Designing Landing Pages/Websites
  • No ability to create surveys or polls
  • Does not enable segmentation using customer data
  • No ability to do A/B testing

Marketo Cons

  • Limited product and service offerings
  • Less comprehensive marketing automation capabilities
  • Lacks simple to set up features
  • Costly compared to other tools
  • Limited customer support
  • Cant manage large-scale campaigns without expensive custom development
  • Limited integration compatibility
  • Poor automation when it comes to follow up and nurturing

ClickFunnels & Marketo Hyperise Integrations

ClickFunnels uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ClickFunnels makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ClickFunnels integration diagram
  • First name
  • Last name
  • Street
  • City
  • State
  • Zip
  • Country
  • Phone

ClickFunnels Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

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ClickFunnels and Marketo Frequently Asked Questions

Question: What is ClickFunnels?

Answer: ClickFunnels is an online platform used to create sales funnels that help businesses increase their online traffic, generate leads, and close more sales.

Question: Does ClickFunnels offer a free trial?

Answer: Yes, ClickFunnels offers a free 14-day trial.

Question: How much does ClickFunnels cost?

Answer: ClickFunnels offers two plans, the basic plan starts at $97 per month, while the full suite runs at $297 per month.

Question: How do I create a sales funnel with ClickFunnels?

Answer: ClickFunnels allows you to create a sales funnel through its easy-to-use drag-and-drop editor. Simply choose a template, add steps and actions, customize and review, and launch.

Question: Are there any other features offered by ClickFunnels?

Answer: Yes, ClickFunnels also offers features such as Split Testing and Affiliate Management to help you optimize your sales funnels and maximize your profits.

ClickFunnels vs Marketo

Question: What is ClickFunnels?

Answer: Clickfunnels is a creative way to make your online sales world more beautiful and efficient. With templates that are completely customizable, we bring you the ability to have an interactive experience with customers on every platform imaginable. No tech skills necessary!

Question: Are my funnels secure?

Answer: Your funnels are secure to the max! We built ClickFunnels with our top priority in mind: security. That’s why we made sure your funnel, subscribers, and members area will be safe from any hackings or attacks because they’re one of the most important parts of a business website. You don’t have to worry about updating plugins that could easily suffer an attack either - once you sign up for Click Funnels today all those worries go away.

Question: Do I have to install anything?

Answer: ClickFunnels will take care of all your website needs without having to install anything! Just login and start clicking around to build the pages you need for your funnel. The best part is, Clickfunnels does not require any installation or I.T. department so it’s an easy setup

Question: Can I host the pages myself?

Answer: You can’t host pages yourself. We’re a hosted, ‘software-as-a service’ platform that does this so we can make sure you get all the updates and new features without your funnels breaking! You also have exclusive access to exporting HTML from any of your pages or contacts anytime you want...

Question: If I cancel my ClickFunnels account, will I lose my data?

Answer: With most "software - as - a service " platforms, when you cancel your account, your data becomes inaccessible. But don’t worry! Before canceling and deleting all of the files on our platform that contain contact information for members or other valuable data we offer a download to CSV file option so everything is saved securely in case there’s ever an issue with access later down the line.

Question: Can I integrate my favorite autoresponders / shopping carts into ClickFunnels?

Answer: You might be an entrepreneur with your own favorite tools, but don’t worry because ClickFunnels is compatible and integrates with most of the top service providers to make all of that irrelevant. You’ll soon realize how easy it was to get started without any hassle or headaches!

Question: What is Marketo?

Answer: Marketo is a marketing automation and relationship management platform that provides businesses with the tools and insights they need to grow their customer base and increase sales.

Question: What features does Marketo have?

Answer: Marketo offers automated marketing campaigns, lead capture and scoring, real-time web analytics, email marketing, social media management, and more.

Question: What sets Marketo apart from other marketing automation platforms?

Answer: Marketo's intuitive interface, deep integration with Salesforce, and advanced tracking, reporting, and targeting capabilities make it stand out from the competition.

Question: Does Marketo offer any services or support?

Answer: Yes, Marketo offers several services, such as setup and on-boarding, coaching and training, professional services, and more. In addition, Marketo provides 24/7 support.