Klaviyo vs ClickFunnels

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and ClickFunnels. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo pricing is based on the number of contacts a business has. For plans up to 50,000 contacts, the pricing is $20/month plus 15¢ per 1,000 contacts beyond that limit. For plans above 50,000 contacts, there is a customized tier structure. This can provide discounts depending on the size and usage of a business's contact list.


ClickFunnels logo


Pricing: ClickFunnels pricing starts at $97 per month for the Standard plan, which includes basic funnel creation, tracking, and list building features. The Platinum plan is $297 per month and includes advanced features like A/B testing, membership sites, and Actionetics – their marketing automation platform. The two-tier Etison Suite plan is $297 per month and includes everything from the Standard and Platinum plans, plus Full Suite CRM, Action Funnels, Backpack, and more.

Klaviyo vs ClickFunnels Highlights

Klaviyo is an ecommerce marketing automation platform, focused on helping retailers and direct-to-consumer brands build relationships with their customers. Through automated segmentation and personalized campaigns, Klaviyo enables brands to take full advantage of their data to deliver intelligent and personalized messages that create deeper connections with their customers and prospective customers.

ClickFunnels specializes in providing software that enables entrepreneurs to easily create sales funnels and websites to capture leads and customers. Users are able to design pages, create landing pages, and create funnels tailored to their needs. They make it easy to create sales funnels and websites with pre-configured and user-friendly technology.

Klaviyo and ClickFunnels differ mainly in their focus. Klaviyo specializes in ecommerce marketing automation, while ClickFunnels focuses on website and funnel creation. Klaviyo offers pre-built automation recipes and segmentation, helping brands gain deep insights into their customers behaviors. On the other hand, ClickFunnels offers a comprehensive suite of tools that allow entrepreneurs to create custom, engaging funnels and websites. Both tools are helpful for entrepreneurs in different ways; choosing the right one depends on each brands unique needs.

Klaviyo vs ClickFunnels Pros

Klaviyo Pros

  • User-friendly, drag-and-drop interface: Klaviyo provides a simpler, intuitive experience for creating, automating, and launching marketing campaigns.
  • Comprehensive, real-time analytics: With full reporting and A/B testing, Klaviyo offers complete visibility into how well your campaigns are performing.
  • Automation made easy: Create automatic campaigns with trigger and timeout sends, dynamic content, and complete personalization.
  • Advanced segmentation capabilities: segment contacts based on individual behavior, past purchases, and demographic data.
  • Comprehensive email design tools: Design emails with pre-built templates, rich text and content blocks, and custom HTML code.
  • Integration with third-party software: Sync data with Shopify, Shopify Plus, BigCommerce, Magento, and other popular ecommerce platforms.
  • Optimized emails for mobile devices: Klaviyo automatically optimizes emails for mobile devices, ensuring maximum engagement and ROI.
  • Strong customer support: The Klaviyo team offers dedicated customer support to help ensure that campaigns are running smoothly.

ClickFunnels Pros

  • Easier to use: ClickFunnels is easy to use and requires no coding, while Klaviyo requires some technical knowledge to set up
  • More customizable: ClickFunnels allows you to design your own funnels and are more flexible than Klaviyo, whos focus is more on email marketing
  • Easier email integration: ClickFunnels provides an easy way to integrate with email services with the help of their Zapier integration, whereas Klaviyo integration requires technical assistance
  • Wider range of features: ClickFunnels offers many features such as drag-and-drop funnels, tracking, analytics, split testing, etc., which are all available for Klaviyo but not as easy to use
  • Lower prices: ClickFunnels is generally more affordable than Klaviyo and also provides a free trial so you can see if it would be a good fit before investing
  • Easier A/B testing: ClickFunnels provides an easier way to create A/B tests and compare results quickly and accurately, whereas Klaviyo requires more technical skills to do so.

Klaviyo vs ClickFunnels Cons

Klaviyo Cons

  • Limited features compared to ClickFunnels: Klaviyo does not have built-in web hosting, custom form builder, and A/B Split Testing
  • Higher implementation costs: Klaviyo has a higher initial setup cost and cost per action than ClickFunnels
  • Lower engagement rate: Klayvios template builder and pre-designed email templates can lead to emails that look generic and lacks personalization
  • High learning curve: Having to learn all the features in order to use Klaviyo properly can be difficult for someone who is unfamiliar with using the platform
  • Lack of landing page builder: Unlike ClickFunnels, Klaviyo does not have a built-in landing page builder feature, which is necessary for capturing and converting leads

ClickFunnels Cons

  • Klaviyo:
  • Limited drag-and-drop functionality: Klaviyo is not as easy to use as ClickFunnels.
  • Not suitable for all business types and sizes: Klaviyo doesn't offer features that are suitable for all businesses.
  • Limited features compared to alternatives: Klaviyo lacks features such as automatic segmentation and A/B testing that are available on ClickFunnels.
  • Lack of integration with other email marketing services: Klaviyo doesn't offer integrations with other email marketing services such as MailChimp or Constant Contact.
  • Costs more than alternative options: Klaviyos pricing is more expensive than some of the alternatives on the market.

Klaviyo & ClickFunnels Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

ClickFunnels uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ClickFunnels makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ClickFunnels integration diagram
  • First name
  • Last name
  • Street
  • City
  • State
  • Zip
  • Country
  • Phone

ClickFunnels Integration Guide

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Klaviyo and ClickFunnels Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is an email marketing and automation platform that helps businesses to easily personalize their communication strategy with customers. It enables them to build behavioural profiles, target customers with highly personalized emails and website messages, measure the impact of their campaigns, and grow relationships through marketing automation.

Question: What kind of businesses use Klaviyo?

Answer: Klaviyo is used by small businesses, entrepreneurs, and established companies in virtually every type of industry, including retail, ecommerce, travel, entertainment, health & wellness, publishing, and more.

Question: What types of emails does Klaviyo offer?

Answer: Klaviyo provides templates for newsletters, transactional emails, promotions, and more. You can also customize your own emails using HTML, CSS, and dynamic content.

Question: Does Klaviyo integrate with my current platform?

Answer: Klaviyo integrates with popular platforms such as Shopify, Squarespace, Magento, WordPress, or any other platform that allows HTML or JavaScript.

Question: How much does Klaviyo cost?

Answer: Klaviyo offers a Free Plan that provides access to all of the features in the platform. Paid plans start at $20/month.

Question: What is ClickFunnels?

Answer: ClickFunnels is a web-based sales funnel builder that allows marketers and entrepreneurs to create beautiful and effective sales funnels. It is designed to help business owners increase their revenues and profitability.

Question: How does ClickFunnels work?

Answer: ClickFunnels is an all-in-one marketing platform that helps you quickly and easily build marketing funnels without the technical know-how. It features drag-and-drop editing, powerful automation features, and pre-built funnels.

Question: What types of funnels can I create with ClickFunnels?

Answer: You can create any type of funnel you need for your business using ClickFunnels. It allows you to create sales funnels, webinar funnels, opt-in funnels, membership sites, and more.

Question: Is ClickFunnels right for my business?

Answer: ClickFunnels can be used by almost any type of business. Whether you own a small business or large enterprise, ClickFunnels can help you automate and streamline your operations.

Question: What is ClickFunnels?

Answer: Clickfunnels is a creative way to make your online sales world more beautiful and efficient. With templates that are completely customizable, we bring you the ability to have an interactive experience with customers on every platform imaginable. No tech skills necessary!

Question: Are my funnels secure?

Answer: Your funnels are secure to the max! We built ClickFunnels with our top priority in mind: security. That’s why we made sure your funnel, subscribers, and members area will be safe from any hackings or attacks because they’re one of the most important parts of a business website. You don’t have to worry about updating plugins that could easily suffer an attack either - once you sign up for Click Funnels today all those worries go away.

Question: Do I have to install anything?

Answer: ClickFunnels will take care of all your website needs without having to install anything! Just login and start clicking around to build the pages you need for your funnel. The best part is, Clickfunnels does not require any installation or I.T. department so it’s an easy setup

Question: Can I host the pages myself?

Answer: You can’t host pages yourself. We’re a hosted, ‘software-as-a service’ platform that does this so we can make sure you get all the updates and new features without your funnels breaking! You also have exclusive access to exporting HTML from any of your pages or contacts anytime you want...

Question: If I cancel my ClickFunnels account, will I lose my data?

Answer: With most "software - as - a service " platforms, when you cancel your account, your data becomes inaccessible. But don’t worry! Before canceling and deleting all of the files on our platform that contain contact information for members or other valuable data we offer a download to CSV file option so everything is saved securely in case there’s ever an issue with access later down the line.

Question: Can I integrate my favorite autoresponders / shopping carts into ClickFunnels?

Answer: You might be an entrepreneur with your own favorite tools, but don’t worry because ClickFunnels is compatible and integrates with most of the top service providers to make all of that irrelevant. You’ll soon realize how easy it was to get started without any hassle or headaches!