The primary difference between Ontraport and PersistIQ lies in their focus and speciality. Ontraport is a marketing automation and CRM platform that specializes in managing relationships between companies and their customers and prospects. On the other hand, PersistIQ is an automated outreach tool that enables lead generation and campaigns designed to build relationships between businesses and potential customers. Both platforms serve similar purposes, but they have key features that make them well-suited for different types of users. Ontraport provides more comprehensive and customized customer relationship management tools such as contact profiles, dynamic forms, customer segmentation and lead scoring. PersistIQ is designed for businesses that leverage their sales to bring in leads, with features such as personalized sequence creation, drip campaigns, analytics and A/B testing. When integrating to CRM and email services, Ontraport has far more options than PersistITherefore, Ontraport is better suited for marketing automation, customer relationship management and customer segmentation, whereas PersistIQ is more specialized and tailored to focus on lead generation and outreach.