Ontraport vs MailerLite

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Ontraport and MailerLite. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Ontraport logo


Pricing: Ontraport offers three base plans: Basic, Advanced and Pro, with pricing that starts at $79 per month. Prices can range from $79 to $279 per month, depending on which plan is chosen and the number of contacts and users needed.


MailerLite logo


Pricing: MailerLite offers four pricing plans: Free, Growth, Pro and Max. The Free plan is free and allows up to 1,000 subscribers. The Growth plan starts at $15/month and allows up to 10,000 subscribers. The Pro plan starts at $30/month and allows up to 30,000 subscribers. The Max plan starts at $50/month and allows up to 50,000 subscribers.

Ontraport vs MailerLite Highlights

Ontraport and MailerLite are two online email marketing services that offer businesses a way to send messages to subscribers.

The primary difference between Ontraport and MailerLite is the level of sophistication in their services. Ontraport is a much more comprehensive and complex system, offering features like automation, segmentation, split testing, and advanced A/B testing. It also includes over 30 integrations with third-party services and its own digital products.

MailerLite, on the other hand, is simpler and focused on basic email marketing functions like creating campaigns, managing contacts, and building signup forms. It has fewer features than Ontraport, but its campaigns will cover the basic needs that most small businesses have.

Overall, Ontraport is a more feature-packed service, and it will have a steeper learning curve due to its complexity. However, if you're looking for a more powerful and full-fledged email service, then Ontraport is probably the best option. MailerLite is less sophisticated and may be easier to use, but may not be suitable for businesses that require a lot of customization or advanced features.

Ontraport vs MailerLite Pros

Ontraport Pros

  • Pros for Ontraport compared to MailerLite:
  • Better automation features with comprehensive rules and triggers
  • Robust segmentation options and tagging capabilities
  • High deliverability rates
  • Ability to send transactional emails, SMS messages, and postcards
  • Advanced contact management features such as lead scoring and profile merging
  • Comprehensive analytics and reporting functions
  • AB split testing and campaign optimization
  • Large library of pre-made forms, templates, and landing pages
  • Ability to track webpages, events and campaigns

MailerLite Pros

  • Pros of MailerLite compared to Ontraport:
  • Easy to use with a straightforward and intuitive interface
  • Automation and segmentation tools make it easy to generate targeted campaigns
  • Excellent customer support to help with any issues
  • No minimum payment required
  • Reasonable price point compared to other services
  • Quality email design templates
  • Integration with popular web tools and plugins
  • Comprehensive reporting tools to measure the success of campaigns
  • Ability to customize sign-up forms
  • Wide selection of email marketing features

Ontraport vs MailerLite Cons

Ontraport Cons

  • Higher cost Ontraport is a premium AutoMailing solution, which comes with a higher price tag than more affordable services like MailerLite.
  • Difficult to use Ontraport is an advanced system, and its complexity can be daunting for beginners or those without a technical background.
  • Limited automation Ontraport lacks the wide range of automated features found in MailerLite, such as triggers, rules based automation and segments.
  • Support is limited Ontraport offers Live Chat support and a few video tutorials, but does not have a very comprehensive knowledge base.
  • Limited functionality Ontraport provides a smaller selection of features than MailerLite, and is not as well-suited for email campaigns as its competitor.

MailerLite Cons

  • MailerLite does not have built-in CRM features, whereas Ontraport does.
  • Ontraport offers tag-based automation, which is not available with MailerLite.
  • MailerLite does not have a webinar platform, whereas Ontraport does.
  • MailerLite has limited A/B split testing options compared to Ontraport.
  • Ontraport allows you to send recurring emails, whereas MailerLite does not.
  • MailerLite does not allow you to embed forms in emails, whereas Ontraport does.
  • MailerLite does not have a mobile app, whereas Ontraport does.
  • MailerLite does not have a lead scoring feature, whereas Ontraport does.

Ontraport & MailerLite Hyperise Integrations

Ontraport uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Ontraport makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Ontraport integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Ontraport, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Ontraport Integration Guide

MailerLite uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailerLite makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailerLite integration diagram
  • First name
  • Last name

MailerLite Integration Guide

Other Ontraport & MailerLite Email Marketing platform comparisons

Ontraport and MailerLite Frequently Asked Questions

Question: What is Ontraport?

Answer: Ontraport is a premium all-in-one marketing automation, CRM, and e-commerce platform for entrepreneurs and small businesses. It was built for entrepreneurs to help them manage and automate their customer relationships, launch marketing campaigns, set up payment gateways, send automated emails, and more.

Question: How much does Ontraport cost?

Answer: Ontraport offers three tiers of pricing, ranging from $79 to $279 per month. Each plan has different features and functionality.

Question: What type of businesses use Ontraport?

Answer: A wide variety of businesses use Ontraport, including online retailers, service providers, membership websites, coaches, consultants, and brick-and-mortar stores.

Question: How do I create an email campaign in MailerLite?

Answer: To create an email campaign in MailerLite, click the "Create Campaign" button located on the top of your dashboard to launch the campaign wizard. Follow the five steps of the wizard to choose a type of campaign, select your audience, compose your email, review the results, and launch your email campaign.

Question: How much does MailerLite cost?

Answer: MailerLite offers a variety of plans starting at $10 per month for up to 1,000 subscribers. They also offer a forever-free plan that allows you to access all the features with no subscribers limit.

Question: What integrations does MailerLite offer?

Answer: MailerLite offers over 140 integration options for third-party services, including WordPress, WooCommerce, Shopify, Zapier, Facebook, and many others.