Ontraport and SalesLoft are customer relationship management (CRM) applications designed to help businesses better manage and nurture customer relationships. Though both applications offer similar customer relationship management features, there are important differences between them. SalesLoft is a suite of automated sales productivity tools focused primarily on customer engagement through outbound sales emails, calls, and cadences (sequences of automated emails and tasks). It also includes features like calendar scheduling, quota management, and lead scoring. Ontraport focuses on providing data-driven insights, customer segmentation options, and automations. It offers a range of features focused on automating business processes, simplifying customer communication, and providing custom analytics to help businesses monitor and improve their customer relationships. Additionally, Ontraport boasts powerful integrations with third-party applications and online marketing tools such as landing pages, autoresponders, and e-commerce sites. Ultimately, SalesLoft and Ontraport both provide businesses with the necessary tools to manage customer relationships but have different feature sets that may make one preferable over the other based on a business's unique needs.