Constant Contact and PersistIQ are both email marketing platforms for small businesses. Both offer tools for staying in touch with customers, creating campaigns, and increasing engagement. The main difference between the two platforms is the focus of each. Constant Contact is primarily focused on media promotion such as email newsletters, surveys, and campaigns. PersistIQ, on the other hand, is focused more on outbound sales prospecting and lead management through automated sequences, real-time analysis, and integration with Salesforce. Constant Conatct has features such as marketing automation, event management, and email design. PersistIQ has features that include template creation, A/B testing, and lead scoring. Both platforms provide customer support and are easy to use, but Constant Contact has a slightly lower cost and is better for campaigns and customer outreach. PersistIQ is a better fit for companies looking to drive sales through automated marketing and CRM integration.