Apollo.io vs PersistIQ

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and PersistIQ. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo is a marketing and sales platform that offers various features to help businesses streamline their marketing efforts. Apollo's pricing plans vary based on the specific features required and the size of the business. Here is a summary of Apollo's pricing: 1. Core Plan: Starting at $2,500 per year for up to five users, the Core Plan includes basic features such as contact and account management, email campaigns, and basic reporting. 2.


PersistIQ logo


Pricing: PersistIQ is actually a sales automation platform that includes email marketing features. The pricing for PersistIQ is based on the number of users and the features you need. The plans are as follows: 1.

Apollo.io vs PersistIQ Highlights

Apollo is a comprehensive marketing automation platform designed to help businesses streamline their sales and marketing processes, automate communications, and improve lead generation and management. It offers a range of features such as email tracking, lead scoring, automated workflows, and personalized messaging to help businesses reach their target audience with relevant messaging at the right time.

PersistIQ, on the other hand, is primarily an email marketing platform designed to help businesses automate their email campaigns and workflows. It offers a range of features such as email templates, automated follow-ups, and campaign management tools to help businesses increase their email open rates, click-through rates, and conversion rates.

The main difference between Apollo and PersistIQ is that while both platforms offer email automation capabilities, Apollo is a more comprehensive marketing automation platform, offering a wide range of features beyond just email marketing. Apollo can help businesses with lead scoring, sales process automation, personalized messaging, and more, while PersistIQ is focused specifically on email marketing automation.

Apollo.io vs PersistIQ Pros

Apollo.io Pros

  • Apollo is a more comprehensive marketing automation software than PersistIQ, offering a wider range of features.
  • Apollo has a more intuitive and user-friendly interface, making it easier for users to navigate and find what they need.
  • Apollo allows for more advanced segmentation and targeting of audiences, allowing marketers to tailor their messaging to specific groups of prospects.
  • Apollo offers more robust analytics and reporting, allowing marketers to track the success of their campaigns in greater detail.
  • Apollo has a more powerful lead generation and management system, making it easier to capture and nurture leads throughout the sales funnel.

PersistIQ Pros

  • Here are some Pros for PersistIQ in comparison to Apollo:
  • Focused solely on email marketing, making it a great option for organizations looking for a specialized solution in this area.
  • Offers advanced features for personalizing emails and scheduling follow-ups.
  • Provides a user-friendly interface with easy-to-use templates, drag-and-drop editors, and integrations with tools such as Gmail and Salesforce.
  • Offers robust reporting and analytics to track performance and ROI.
  • Provides excellent customer support, including personalized onboarding, live chat, and phone support.
  • More affordable pricing options compared to Apollo, making it suitable for small to medium businesses.
  • Overall, PersistIQ is a great option for businesses solely focused on email marketing, looking for advanced features and powerful integrations without breaking the bank.

Apollo.io vs PersistIQ Cons

Apollo.io Cons

  • Apollo is primarily a marketing automation platform while PersistIQ is focused solely on email marketing
  • Apollo is more expensive than PersistIQ, with pricing starting at $5,000/year compared to PersistIQ's $1,950/year starting price
  • Apollo may have a steeper learning curve for new users as it offers more advanced features and integrations than PersistIQ
  • Apollo's emphasis on lead generation and management may not be suitable for businesses with a smaller customer base that only need email marketing functionality
  • Apollo does not have a free trial or a free plan for businesses to test the platform before committing to a subscription, which could deter potential customers. PersistIQ, on the other hand, offers a 14-day free trial.

PersistIQ Cons

  • Limited automation capabilities
  • Restricted customization options for templates
  • Lack of integrations with other popular tools
  • No advanced reporting and analytics features
  • Not ideal for complex sales processes
  • Customer support can be slow to respond
  • Higher pricing compared to some competitors
  • Limited functionality for managing leads and contacts

Apollo.io & PersistIQ Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

PersistIQ uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

PersistIQ makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

PersistIQ integration diagram
  • First name
  • Last name
  • Using business Website passed from PersistIQ, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

PersistIQ Integration Guide

Other Apollo.io & PersistIQ Marketing Automation platform comparisons

Apollo.io and PersistIQ Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that allows businesses to streamline their sales and marketing processes.

Question: What are the key features of Apollo?

Answer: Key features of Apollo include lead management, email marketing, sales analytics, CRM integrations, and lead scoring.

Question: How does Apollo help with lead management?

Answer: Apollo allows businesses to manage their leads by tracking and organizing them across various stages of the sales cycle. This includes tracking their interactions with the business and prioritizing them based on their level of engagement.

Question: Can Apollo integrate with my existing CRM?

Answer: Yes, Apollo can integrate with most popular CRM systems, including Salesforce, HubSpot, and Microsoft Dynamics.

Question: How does Apollo help with email marketing?

Answer: Apollo allows businesses to create and send targeted email campaigns to their leads and customers. This includes features like customizable templates, automated follow-up sequences, and A/B testing.

Question: How does Apollo measure sales analytics?

Answer: Apollo provides businesses with data and analytics related to their sales performance. This includes insights into pipeline health, conversion rates, and revenue trends.

Question: What is lead scoring?

Answer: Lead scoring is a system used by businesses to rank and prioritize leads based on their likelihood to convert into customers. Apollo allows businesses to set up and automate lead scoring based on factors like engagement level and demographic data.

Question: Is Apollo easy to use?

Answer: Yes, Apollo is designed to be user-friendly and intuitive, with a simple interface that makes it easy to navigate and set up workflows.

Apollo.io vs PersistIQ

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is PersistIQ?

Answer: PersistIQ is a sales engagement platform that offers automated email outreach, multi-channel communication, and personalized campaigns.

Question: How does PersistIQ work?

Answer: Users can create custom email templates, schedule emails, track engagement metrics, and follow up with their prospects. PersistIQ also integrates with other tools such as CRMs, calendars, and social media.

Question: Is PersistIQ easy to use?

Answer: Yes, PersistIQ has a user-friendly interface and simple workflows that require no coding or technical knowledge.

Question: Can I personalize my emails in PersistIQ?

Answer: Yes, users can use dynamic fields to personalize their emails with the recipient's name, company, and other relevant information.

Question: Can I track email engagement in PersistIQ?

Answer: Yes, users can track email opens, clicks, replies, and bounce rates in real-time.

Question: Does PersistIQ integrate with other tools?

Answer: Yes, PersistIQ integrates with popular CRMs such as Salesforce, HubSpot, and Pipedrive, as well as with calendars and social media platforms.

Question: Is there a free trial available?

Answer: Yes, PersistIQ offers a 14-day free trial with no credit card required.