Ontraport vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Ontraport and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Ontraport logo


Pricing: Ontraport pricing plans start at $79/month for their Bronze plan and go up to $279/month for their Platinum plan. All plans include unlimited contacts and unlimited automation sequences. Higher plans include more features such as priority support and access to advanced features.


Mailchimp logo


Pricing: Mailchimp offers three pricing tiers, which range from ‘Forever Free’ to ‘Premium’. The ‘Forever Free’ tier is free to use and includes features such as up to 2,000 contacts and 10,000 emails per month, basic automation and reporting, and custom branding.


Ontraport vs Mailchimp Highlights

Ontraport and Mailchimp are both email marketing tools, helping businesses to send automated and personalized emails to their customers. Ontraport is a more comprehensive marketing and sales automation system, providing powerful tools for managing client and customer relationships, staying up-to-date with customer behaviour, and optimizing the user experience. As opposed to Mailchimp's main focus on mailing activities, Ontraport provides a broad range of features and services including email automation, web landing pages, shopping cart integration, CRM, project management, and other features. The pricing plans of Ontraport are also slightly more expensive than Mailchimp, but it offers an emphasis on personalisation, analytics, automation and customer segmentation which Mailchimp does not. Additionally, Ontraport provides the ability to drag and drop elements to quickly create visuals, track returns from multiple campaigns, and manage text messages, which Mailchimp does not. In conclusion, Ontraport provides more comprehensive and sophisticated services than Mailchimp and is more suitable for businesses with more advanced and sophisticated needs in customer relation management and customer segmentation.

Ontraport vs Mailchimp Pros

Ontraport Pros

  • Automation tools: Ontraport offers a higher selection of automation tools, allowing users to properly track workflow processes and effectively scale their customer outreach.
  • Customer support: Ontraport provides personalized customer support, helping to quickly resolve any customer inquiries and develop new strategies.
  • Integrations: Ontraport offers deep integration with a number of popular third-party service providers, allowing users to easily connect their data and use the services of both platforms.
  • Management features: Ontraport includes features for better management of customer databases, such as advanced segmentation and tracking.
  • Advanced reporting: Ontraport delivers detailed reports to better understand customer behavior, helping to identify key demographics, trends and insights.

Mailchimp Pros

  • Automation: MailChimp offers pre-made automation workflows with easy-to-use optimization options.
  • Personalization: You can personalize emails with user data, including profile images.
  • Segmentation: MailChimp offers detailed segmentation for more targeted emails.
  • Design: The drag-and-drop editor allows users to customize emails and create engaging and attractive content.
  • Analytics: MailChimp offers detailed reporting with insights from subscriber activity.
  • Cost: MailChimp is more affordable than Ontraport, with pricing tiers starting at $15/month.

Ontraport vs Mailchimp Cons

Ontraport Cons

  • Ontraport vs MailChimp
  • Ontraport is more expensive than MailChimp.
  • Ontraport offers fewer design templates than MailChimp
  • Ontraport does not have a free plan like MailChimp.
  • Ontraport has more sophisticated tools than MailChimp, which can be confusing for beginners.
  • MailChimp has an easy-to-use drag-and-drop editor, while Ontraport does not.
  • MailChimp's automation features are more advanced than Ontraport's.
  • Ontraport is not as widely used or well known as MailChimp.

Mailchimp Cons

  • High Monthly Cost: Mailchimp has higher per-month prices than Ontraport, especially for companies needing more advanced features.
  • Limited Reporting Features: Mailchimps reporting capabilities are limited, compared to Ontraports complete suite of analytics and insights.
  • Inadequate Automation: While both companies offer robust automation features, Ontraport has a more comprehensive and powerful set of tools that make the automation process much better.
  • A/B Testing: Ontraport has a slightly better A/B testing feature than Mailchimp, making it a better choice for companies looking to optimize their campaigns.
  • Data Migration: Transferring data to Mailchimp will require extra work and effort, compared to Ontraport's automated data sync.
  • Integrations: mailchimp offers fewer options for 3rd party integrations than Ontraport, which means youll have to do more manual work to get your systems up and running.

Ontraport & Mailchimp Hyperise Integrations

Ontraport uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Ontraport makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Ontraport integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Ontraport, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Ontraport Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Other Ontraport & Mailchimp Email Marketing platform comparisons

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Ontraport and Mailchimp Frequently Asked Questions

Question: What is Ontraport?

Answer: Ontraport is an all-in-one business automation platform that combines CRM, marketing automation, and ecommerce into one intuitive system. It is designed to help small businesses and entrepreneurs streamline, automate, and grow their operations.

Question: How do I get started with Ontraport?

Answer: You can get started with Ontraport by signing up for a free trial account and exploring the features, resources, and integrations available to you. With Ontraport, you can quickly add contacts, create campaigns, build forms, and set up automated messages.

Question: What type of businesses use Ontraport?

Answer: Ontraport is designed to help small businesses and entrepreneurs automate and grow their operations. It is suitable for business owners in service-based industries such as health and wellness, online and offline professional services, coaching and consulting, eCommerce, and more.

Question: How do I set up my Mailchimp account?

Answer: You can sign up for a Mailchimp account by visiting mailchimp.com and entering your email address. From there, you’ll be able to access your account and start creating campaigns.

Question: How do I add and remove contacts from my Mailchimp list?

Answer: You can add contacts to your list by importing an existing file or manually entering their contact information. To remove contacts from your list, you can select them and delete them from your list in your account’s Lists tab.

Question: How do I design my newsletter in Mailchimp?

Answer: When you create a new campaign in Mailchimp, you can choose from a range of templates to customise your design. You can also add images and other elements to give your campaigns a unique look.

Question: How do I segment my contacts in Mailchimp?

Answer: Segmenting your contacts allows you to target messages to specific groups of people such as customers, subscribers, or recent purchasers. You can segment your list in the Subscribers tab of your account.