ConvertKit is a marketing automation and email marketing software designed to help businesses improve their email delivery rates and increase their customer engagement. It allows businesses to create email campaigns and target different segments, as well as personalize their emails with tags and visuals. Additionally, its interface is intuitive, allowing users to quickly create campaigns and configure settings.
The primary difference between ConvertKit and PersistIQ is that ConvertKit is designed for easier campaign creation, while PersistIQ focuses more on advanced customization. The former also offers advanced segmentation and personalization tools, while the latter caters to those who wish to design more complex campaigns. Additionally, ConvertKit offers a free plan, while PersistIQ only has premium features.