Campaign Monitor and PersistIQ are both email marketing and automation software. However, the key differences between the two are in functionality. Campaign Monitor is best for companies needing an easier and straightforward way to build lists and create email campaigns, while PersistIQ is a great choice for organizations wanting to take their email outreach to the next level. Campaign Monitor offers a larger selection of premade templates and also offers basic automation features to help marketers create, send and track engagement with emails. PersistIQ is designed with more complex capabilities like automated workflow tools, multi-channel and multi-step campaigns, and advanced contact segmentation. Both tools offer powerful analytics and reporting, but PersistIQs is more in-depth and customizable.