Keap and Platformly are both powerful software platforms that cater to different needs within the business industry.
Keap, formerly known as Infusionsoft, is a sales and marketing automation tool designed for small businesses. It helps businesses automate their sales and marketing processes, including lead generation, email marketing, customer relationship management (CRM), and invoicing. Keap's primary focus is on automating, streamlining, and optimizing customer interactions to increase conversions and ultimately revenue.
On the other hand, Platformly is a holistic marketing automation platform that includes CRM, email marketing, landing pages, and marketing automation features. It is designed for businesses that want to save time, streamline their marketing efforts, and increase revenue. Platformly's focus is on bringing all marketing functionalities under one roof to provide a seamless experience for its users.
In summary, both platforms are designed to simplify marketing and sales processes, but Keap is more focused on the automation of sales and marketing, while Platformly is a holistic marketing platform that includes all marketing functionalities.