Moosend and Mailchimp are both popular email marketing platforms, but there are some key differences between the two. Moosend has a more affordable pricing structure, allowing users to create accounts and send up to 600 emails for free. It also offers more personalization options, with the ability to segment contacts and employ advanced automation, including the ability to analyze customer behavior. In contrast, Mailchimp does not provide any free options, and its automation capabilities are more basic. Moosend also has more comprehensive tracking, reporting and engagement tools, as well as enhanced list management features, making it more suitable for larger campaigns and businesses with more complex needs.