Salesforce vs Moosend

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Salesforce and Moosend. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Salesforce logo


Pricing: Salesforce offers multiple pricing plans to cater to various business needs. Here is a summary of the pricing for their main products: 1. Sales Cloud: The pricing starts at $25 per user per month for the Essentials package, which includes basic sales and CRM features. The Professional package costs $75 per user per month and includes more advanced sales and forecasting tools. The Enterprise package costs $150 per user per month and includes additional features such as workflow automation and territory management.


Moosend logo


Pricing: Moosend offers a free plan and three paid plans: 1. Pro Plan: Starts at $8 per month for up to 1,000 subscribers and goes up depending on the number of subscribers. 2. Pro Plus Plan: A customizable plan that includes advanced features like landing pages, web push notifications, and additional user accounts. The pricing is customized based on the user's needs. 3.

Salesforce vs Moosend Highlights

Salesforce and Moosend are both software platforms designed to help businesses manage and automate their marketing and sales processes. However, there are several key differences between the two.

Salesforce is a customer relationship management (CRM) platform that offers a wide range of tools for sales, marketing, customer service, and analytics. It is a highly customizable platform that allows businesses to tailor their workflows and processes to their specific needs. Salesforce also has a large marketplace of third-party integrations and apps that can be added to extend the functionality of the platform.

Moosend, on the other hand, is a marketing automation platform focused primarily on email marketing. It offers features such as email campaigns, landing pages, lead generation forms, and analytics, but its capabilities are more limited compared to Salesforce. Moosend is also less customizable than Salesforce, with fewer integrations available for third-party apps and platforms.

Overall, Salesforce is a more comprehensive and flexible platform, while Moosend is a more specialized tool focused on email marketing. The choice of which platform to use depends on the specific needs and goals of the business in question.

Salesforce vs Moosend Pros

Salesforce Pros

  • Pros of Salesforce compared to Moosend:
  • Highly customizable platform with a wide range of features and functionalities for sales, marketing, and customer service.
  • Advanced automation capabilities to streamline workflows and improve productivity.
  • Robust analytics and reporting tools for actionable insights and data-driven decision-making.
  • Extensive integrations with third-party software and applications for enhanced functionality.
  • Scalable and suitable for businesses of all sizes.
  • Secure and reliable platform with strong data protection measures.
  • Comprehensive customer support options including online resources, community forums, and 24/7 phone support.

Moosend Pros

  • Here are the Pros of Moosend compared to Salesforce:
  • Moosend offers a more cost-effective solution for email marketing automation compared to Salesforce.
  • Moosend has an intuitive and easy-to-use drag-and-drop editor that allows users to create professional-looking email campaigns without coding skills.
  • Moosend offers advanced segmentation and targeting options to help tailor campaigns and messages to specific audiences.
  • Moosend has an AI-powered email recommendation engine that helps deliver personalized content to each recipient.
  • Moosend provides a visual automation builder that makes it easy to create complex campaigns with triggered actions and workflows.
  • Moosend offers a wide range of integrations with popular third-party applications like Shopify, WordPress, WooCommerce, and more.
  • Moosend offers a free plan with basic features, allowing users to test and evaluate the platform before purchasing a paid plan.

Salesforce vs Moosend Cons

Salesforce Cons

  • Expensive pricing: Salesforce is considered a premium solution with high pricing compared to other CRM software, including Moosend.
  • Complex setup: Salesforce requires a relatively longer and more complex setup process compared to Moosend, which can be overwhelming for some users.
  • Steep learning curve: Due to the complexity of Salesforce, new users may take more time to learn how to use the software effectively.
  • Limited marketing automation: Salesforce offers some marketing automation functionality but not as extensive as Moosend's offering.
  • Limited e-commerce functionality: Salesforce lacks advanced e-commerce functionality compared to Moosend.
  • Customization limitations: Salesforce has limited flexibility for customization compared to Moosend, where users can customize their campaigns fully.
  • Customer service: Users of Salesforce has complained about inadequate customer support compared to Moosend.

Moosend Cons

  • Limited CRM Functionality: Moosend is primarily an email marketing platform, and while it does offer some basic CRM features, it is not as robust as Salesforce's CRM capabilities.
  • No Sales Forecasting: Moosend lacks the ability to perform sales forecasting, which is an essential function for many businesses.
  • No Lead Scoring: Lead scoring can be an incredibly helpful tool for sales teams, but Moosend doesn't provide this feature as Salesforce does.
  • No Advanced Reporting: While Moosend offers some basic reporting features, it doesn't have the advanced reporting capabilities that Salesforce offers.
  • Limited Integrations: Moosend does not have as many integrations as Salesforce does, so users may find it challenging to connect with other tools they need for their business.
  • Limited Customization: Moosend has limited options for customization compared to Salesforce, which is known for its flexibility and capacity to adapt to businesses of all sizes.

Salesforce & Moosend Hyperise Integrations

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

Moosend uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Moosend makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Moosend integration diagram
  • First name

Moosend Integration Guide

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Salesforce and Moosend Frequently Asked Questions

Question: What is Salesforce?

Answer: Salesforce is a cloud-based customer relationship management (CRM) software that allows businesses to manage their sales, marketing, customer service, and other operations from a single platform.

Question: What are the benefits of using Salesforce?

Answer: Salesforce offers a range of benefits such as centralized data management, automation of business processes, increased collaboration and communication, data analytics, and improved customer satisfaction.

Question: What is the pricing structure of Salesforce?

Answer: Salesforce offers different pricing plans depending on the features and services required by the business. The pricing plans range from basic to advanced and are charged on a per-user, per-month basis.

Question: What is the difference between Salesforce Classic and Lightning Experience?

Answer: Salesforce Classic is the original interface of Salesforce while Lightning Experience is the new, modern and streamlined interface. Lightning Experience offers more features and a faster user experience.

Question: How does Salesforce integrate with other systems?

Answer: Salesforce offers a range of integration options with other systems such as ERP, marketing automation, social media, and e-commerce platforms. Integration options include APIs, connectors, and middleware.

Question: Is Salesforce suitable for small businesses?

Answer: Yes, Salesforce offers features and pricing options suitable for small businesses. The platform can be scaled up as the business grows.

Question: How does Salesforce ensure data security?

Answer: Salesforce offers a range of security measures such as data encryption, two-factor authentication, IP whitelisting, and role-based access control to ensure data security.


Answer: What is Moosend?

Question: Moosend is an all-in-one marketing automation and email marketing platform that allows businesses to create, send, and automate email campaigns, as well as manage and analyze subscriber data.

Answer: How can I create an account on Moosend?

Question: To create an account on Moosend, you can visit their website and click on the Sign Up button. You will then be prompted to fill out some basic information about yourself and your business.

Answer: Does Moosend offer a free plan?

Question: Yes, Moosend offers a forever free plan that allows businesses to send up to 1,000 emails per month and access basic email marketing tools.

Answer: What types of email campaigns can I create with Moosend?

Question: With Moosend, you can create a variety of email campaigns, including regular newsletters, promotional emails, automated drip campaigns, and transactional emails.

Answer: Does Moosend integrate with other platforms?

Question: Yes, Moosend integrates with various platforms like Shopify, Salesforce, WordPress, Facebook, and many more.

Answer: How can I contact Moosend's customer support team?

Question: You can contact Moosend's customer support team through their website's chat or email support. They also offer phone support for their paid customers.