HubSpot Marketing vs Moosend

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Moosend. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers a range of pricing packages for its marketing automation platform, depending on the specific needs of businesses. - The Starter package starts at $50 per month and offers basic marketing automation features such as email marketing, lead capture forms, and reporting. - The Professional package starts at $890 per month and includes more advanced features such as marketing automation workflows, A/B testing, and social media tracking.


Moosend logo


Pricing: Moosend offers a flexible pricing model for its email marketing platform, based on the number of subscribers you have. The pricing starts at $8 per month for up to 1,000 subscribers, and goes up to $3,650 per month for up to 500,000 subscribers. Moosend also offers custom pricing for users with larger subscriber lists.

HubSpot Marketing vs Moosend Highlights

The primary difference between HubSpot and Moosend is that HubSpot is a comprehensive marketing automation platform while Moosend is primarily an email marketing platform. HubSpot offers a wide range of tools and features, including lead management, social media management, landing pages, and much more, making it a one-stop-shop for all your marketing needs. On the other hand, Moosend is focused on providing email marketing solutions that are affordable and user-friendly. While both platforms can help improve your marketing efforts, your choice between the two will ultimately depend on your specific business needs and budget.

HubSpot Marketing vs Moosend Pros

HubSpot Marketing Pros

  • HubSpot offers a full suite of marketing automation tools, while Moosend only focuses on email marketing.
  • With HubSpot, you can manage your entire marketing funnel from lead capture to lead nurturing and conversion, whereas Moosend only focuses on email campaigns.
  • HubSpot has an integrated CRM that allows you to track leads and customers, while with Moosend, this is not possible without integrating with a third-party CRM.
  • HubSpot offers a wide range of integrations with other tools and platforms, whereas Moosend's integrations are limited.
  • HubSpot has a more user-friendly interface that makes it easier for users to navigate and use the platform.
  • HubSpot offers more advanced analytics and reporting features compared to Moosend, allowing for better insights into campaign performance.
  • HubSpot offers more personalization options, including the ability to create custom contact properties and segments, while Moosend's personalization options are more limited.
  • With HubSpot, you can create and manage landing pages and forms, whereas Moosend does not offer this feature.
  • HubSpot offers support for multi-channel marketing, including social media, blogging, and SEO, while Moosend only offers email marketing.

Moosend Pros

  • Moosend has a simpler and more intuitive user interface, making it easier for beginners to use.
  • Moosend offers more affordable pricing options compared to Hubspot, with plans starting at just $8/month.
  • Moosend provides a wider range of email marketing features, such as email templates, A/B testing, and list segmentation.
  • Moosend has a stronger focus on email deliverability and provides detailed reports on each campaign's success rate.
  • Moosend offers a built-in landing page builder, making it easier to create and test landing pages without leaving the platform.
  • Moosend integrates well with various third-party applications, including Zapier, Google Analytics, and Shopify, allowing for more in-depth marketing automation.
  • Moosend offers a generous freemium plan with no restrictions on email sending, making it an excellent option for small businesses and startups.

HubSpot Marketing vs Moosend Cons

HubSpot Marketing Cons

  • Hubspot can be expensive for small businesses, while Moosend offers more affordable pricing plans.
  • Hubspot has a steeper learning curve and requires a significant amount of time to configure and set up, while Moosend is more user-friendly and easier to navigate.
  • Moosend provides more advanced email marketing features, such as A/B testing and behavioral automation, while Hubspot's email marketing capabilities are somewhat limited.
  • Moosend offers more customization options for email templates and campaigns, while Hubspot's designs can feel restrictive.
  • Hubspot's customer support is known to be lacking in responsiveness and effectiveness, while Moosend's support team is praised for its helpfulness and promptness.
  • Hubspot's platform can be overwhelming with its many features, while Moosend provides a simpler interface with specific email marketing tools.

Moosend Cons

  • Limited marketing automation capabilities compared to HubSpot.
  • No built-in CRM system that can manage contacts and leads.
  • Limited integrations with other business software and tools.
  • Limited A/B testing options and reporting capabilities compared to HubSpot.
  • No dedicated sales and customer service features like HubSpot offers.
  • Limited customization options for email templates and landing pages.
  • No lead scoring or lead management features.
  • No social media management features or tools.

HubSpot Marketing & Moosend Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Moosend uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Moosend makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Moosend integration diagram
  • First name

Moosend Integration Guide

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HubSpot Marketing and Moosend Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is a cloud-based marketing automation software that helps businesses attract, engage, and delight customers. It offers various tools for inbound marketing, sales, and customer service.

Question: What are the key features of HubSpot?

Answer: HubSpot's key features include lead management, lead scoring, email marketing, social media management, landing pages, blog creation, CRM, sales pipeline management, customer support tools, and more.

Question: How much does HubSpot cost?

Answer: HubSpot's pricing plans start from $50/month for the Starter plan, $800/month for the Professional plan, and $3,200/month for the Enterprise plan.

Question: Is HubSpot easy to use?

Answer: HubSpot is designed to be user-friendly, and it offers a simple and intuitive interface. However, some users may require training and support to maximize HubSpot's features.

Question: Can HubSpot integrate with other software?

Answer: Yes, HubSpot can integrate with over 500 third-party apps and software, including Salesforce, Zapier, Google Analytics, and more.

Question: Does HubSpot offer customer support?

Answer: Yes, HubSpot offers customer support through its support center, community forums, and email and chat support for paid plan subscribers.

Question: What types of businesses can benefit from HubSpot?

Answer: HubSpot is suitable for businesses of all sizes and industries that want to improve their marketing, sales, and customer service strategies.

Question: What is Moosend?

Answer: Moosend is an all-in-one email marketing automation platform that helps businesses of all sizes create, send, and automate their email campaigns.

Question: Is Moosend free?

Answer: Moosend offers a free plan that comes with limited features and allows you to send up to 1,000 emails per month to up to 1,000 subscribers. They also offer paid plans with additional features and higher email sending limits.

Question: Can I import my contact list to Moosend?

Answer: Yes, you can easily import your contact list to Moosend from a CSV or TXT file, or by connecting it with third-party tools like Google Contacts, Salesforce, and more.

Question: Does Moosend offer a drag-and-drop email editor?

Answer: Yes, Moosend offers a user-friendly drag-and-drop email editor that allows you to create and customize your email templates without any coding skills.

Question: Can I automate my email campaigns with Moosend?

Answer: Yes, Moosend offers advanced automation features that allow you to set up triggered and behavioral email campaigns based on your subscribers' actions and preferences.

Question: Does Moosend offer detailed reporting and analytics?

Answer: Yes, Moosend provides detailed real-time reporting and analytics that allows you to track your email campaigns' performance, such as open rates, click-through rates, conversions, and more.

Question: Can I integrate Moosend with other tools and platforms?

Answer: Yes, Moosend integrates with various third-party tools and platforms like Zapier, Google Analytics, Magento, Shopify, WordPress, and more.