Apollo.io vs Moosend

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Moosend. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo Marketing Automation platform offers custom pricing based on the requirements of the customer. They do not provide pricing information on their website, but you can request a quote from their sales team by filling out a form on their website. The cost of the platform may vary based on the size of your business, the number of users, and the features you need. It is recommended that you contact their sales team directly to get a personalized quote.


Moosend logo


Pricing: Moosend is an Email Marketing platform known for its powerful automation workflows, personalized campaigns, and user-friendly interface. The pricing of the Moosend platform is based on the number of subscribers you have, with the following plans: 1. Free Plan: This plan allows for up to 1,000 subscribers with limited features. 2. Pro Plan: This plan starts at $8 per month and supports up to 2,000 subscribers.

Apollo.io vs Moosend Highlights

Apollo is a marketing automation platform that offers a range of tools for managing sales and marketing activities, including lead generation, segmentation, and management, email automation, team collaboration, and analytics. It is designed for businesses of all sizes that aim to streamline their marketing and sales processes and improve their customer engagement and conversion rates.

On the other hand, Moosend is an email marketing platform that focuses solely on email marketing automation. It is suitable for businesses of all sizes that want to improve their email campaigns by delivering personalized, relevant content to their audience. Moosend features email customization options, a drag-and-drop editor, campaign analytics, and integration with various e-commerce platforms, making it a good option for businesses looking to boost their email marketing strategies.

Overall, the key difference between Apollo and Moosend is that Apollo is a marketing automation platform that offers a range of marketing tools, while Moosend is focused only on email marketing automation. Depending on a company's needs, both platforms could be useful in different ways.

Apollo.io vs Moosend Pros

Apollo.io Pros

  • Apollo is a comprehensive solution that offers marketing automation features in addition to email marketing capabilities, while Moosend is primarily an email marketing platform.
  • Apollo provides lead and contact management features with detailed insights and segmentation options, allowing businesses to personalize their marketing campaigns effectively. Moosend can also provide some level of segmentation, but it may not be as extensive as Apollo's tools.
  • Apollo's sales automation and CRM integration features allow businesses to manage their sales pipeline and track leads from the first touchpoint through to closing the deal. Moosend doesn't have these features.
  • Apollo offers multi-channel marketing options, including social media, SMS, direct mail, and more. Moosend may not have all of these options available.
  • Apollo provides detailed reporting and analytics, giving businesses actionable insights into their marketing campaigns' performance. Moosend also offers reporting features, but they may not be as robust as Apollo's options.

Moosend Pros

  • Moosend has a user-friendly interface that's easy to navigate even for non-technical users.
  • The pricing plans for Moosend are more affordable compared to Apollo, making it a good option for startups and small businesses.
  • Moosend offers advanced segmentation and personalization features on its email marketing platform, allowing users to better target their customers with relevant content.
  • While Apollo is primarily focused on marketing automation, Moosend is dedicated solely to email marketing, allowing it to provide a more focused and specialized toolset.
  • Moosend provides detailed analytics and reporting features that can help users track email campaign performance and make data-driven decisions for their marketing strategy.
  • Moosend integrates with a wide range of third-party apps and tools, making it easier to connect and share data across different platforms.
  • Finally, Moosend provides excellent customer support resources, including 24/7 live chat support, video tutorials, and a knowledge base that can help users solve their problems quickly and efficiently.

Apollo.io vs Moosend Cons

Apollo.io Cons

  • Limited email marketing capabilities compared to Moosend
  • No built-in landing page builder
  • Less intuitive user interface
  • No A/B testing functionality
  • Less customizable templates and designs
  • Limited third-party integrations

Moosend Cons

  • Limited features: Moosend is primarily an email marketing platform, whereas Apollo is a comprehensive marketing automation platform with a broader range of features.
  • Limited automation capabilities: While Moosend does have some automation features, it is not as robust as Apollo's automation capabilities.
  • Higher pricing: Apollo is a more expensive platform than Moosend, but it offers more advanced features and capabilities that may be worth the investment for some businesses.
  • Smaller user base: Moosend has a smaller user base compared to Apollo, meaning that there may be fewer resources available for support or community interaction.
  • Limited integrations: While Moosend does offer integrations with other platforms, it is not as expansive as Apollo's integrations, which include CRM systems, social media platforms, and more.

Apollo.io & Moosend Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Moosend uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Moosend makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Moosend integration diagram
  • First name

Moosend Integration Guide

Other Apollo.io & Moosend Marketing Automation platform comparisons

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Apollo.io and Moosend Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that allows businesses to personalize their marketing efforts, increase customer engagement, and improve conversion rates.

Question: What are the key features of Apollo?

Answer: Apollo has a wide range of features including email marketing, CRM integration, lead scoring and tracking, advanced audience segmentation, website personalization, and campaign management.

Question: How does Apollo help businesses streamline their marketing efforts?

Answer: Apollo helps businesses automate their marketing processes and create personalized marketing campaigns that are specific to their target audiences. This saves time, improves efficiency, and ultimately leads to higher conversion rates.

Question: What is the pricing for Apollo?

Answer: The pricing for Apollo is based on the number of contacts in your database and starts at $399/month for up to 10,000 contacts. There are also custom pricing options available for larger businesses.

Question: Is there a free trial available for Apollo?

Answer: Yes, Apollo offers a 14-day free trial so that businesses can test out the platform and see if it is the right fit for their needs.

Question: What kind of customer support does Apollo offer?

Answer: Apollo offers a range of customer support options including email, phone, and live chat support. They also have a knowledge base and training resources available to help customers get the most out of the platform.

Apollo.io vs Moosend

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Moosend?

Answer: Moosend is an email marketing and automation platform designed to help businesses of all sizes create, send, and track email campaigns.

Question: Can I try Moosend before purchasing it?

Answer: Yes, Moosend offers a free plan with limited features that allows you to try the platform before upgrading to a paid plan.

Question: What types of email campaigns can I create with Moosend?

Answer: Moosend offers a variety of email campaign types including newsletters, promotional emails, welcome emails, abandoned cart emails, and more.

Question: Does Moosend offer automation features?

Answer: Yes, Moosend offers advanced automation features that allow you to set up automated emails triggered by specific user actions or behaviors.

Question: Can I segment my audience with Moosend?

Answer: Yes, Moosend offers powerful segmentation features that enable you to segment your audience based on demographics, location, behavior, and more.

Question: Does Moosend integrate with other platforms?

Answer: Yes, Moosend integrates with a variety of other platforms including WordPress, Shopify, Salesforce, and more.

Question: How much does Moosend cost?

Answer: Moosend offers a range of pricing plans starting from $8 per month for the Starter plan up to $3,500 per month for the Enterprise plan.