Mailchimp vs SendinBlue

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and SendinBlue. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: MailChimp's prcing is typically done on a tiered basis, depending on the size of a customer's list. The tiers begin at 0-500 contacts, with prices ranging from $10 a month to $195 a month. Larger lists require higher tiers, with pricing varying from $20 a month to $10,000 a month.MailChimp also offers a pay-as-you-go option, which charges customers on an individual basis per email sent.



SendinBlue logo


Pricing: Sendinblue’s pricing model is based on the number of contacts in your database. For up to 500 contacts, the pricing is $25 per month. For up to 1,000 contacts, the pricing is $39 per month. For 1,001 to 5,000 contacts, the pricing is $66 per month, and for 5,001 to 10,000 contacts, the pricing is $93 per month.

Mailchimp vs SendinBlue Highlights

MailChimp and Sendinblue are both powerful email marketing tools that help you engage with customers, grow your business, and ultimately increase sales. But what makes each of them unique? MailChimp offers an easy-to-use, user-friendly platform that makes it a great option for small business owners and novices to email marketing. MailChimp is equipped with an extensive range of features that include automation, segmentation, analytics, a drag-and-drop email builder, and A/B testing.Sendinblue is a comprehensive platform designed to cater to businesses of all sizes. It comes with advanced email marketing features such as segmentation and personalization, powerful API integrations, and a robust automation and workflow engine. The platform also offers SMS and chat marketing, retargeting, and automation sequencing.In conclusion, while both MailChimp and Sendinblue are great email marketing options, each one offers different features and advantages depending on your needs and budget. MailChimp is better suited to small businesses or novices, while Sendinblue is more robust and offers more advanced features for larger businesses.

Mailchimp vs SendinBlue Pros

Mailchimp Pros

  • Pros for MailChimp Compared to Sendinblue:
  • Pre-built email templates and drag-and-drop editor for creating customized emails
  • Advanced segmentation capabilities for tailoring messages to individual users
  • Automation tools for sending out personalized emails at pre-defined times
  • Analytics tools for tracking email performance, user engagement, and ROI
  • A/B testing available for optimizing emails and tracking results
  • Integration with third-party applications and software
  • Comprehensive customer support services

SendinBlue Pros

  • Has more powerful automation capabilities Supports larger contact lists
  • Easier UI for templates Cheaper with the same features than MailChimp
  • Better reporting options for delivering better insights
  • Offers SMS campaigns, surveys, and transactional emails
  • Can segment contacts by a wide range of criteria
  • Good integration capabilities with WordPress, Zapier, Shopify, etc.

Mailchimp vs SendinBlue Cons

Mailchimp Cons

  • Sendinblue offers more personalization options than MailChimp (for instance, dynamic content and product recommendations) Sendinblue offers more advanced contact segmentation features than MailChimp MailChimp does not offer webinar management features, which Sendinblue does Sendinblue has a much more affordable starting price than MailChimp Sendinblue offers superior email automation capabilities compared to MailChimp MailChimp does not offer multi-user collaboration (only one account user can be active at any given time) Sendinblue has higher deliverability rates than MailChimp

SendinBlue Cons

  • More expensive overall than MailChimp, including cost of premium plan Limited automation capabilities and triggers Less customization options No Good A/B testing capabilities Limited contact segmentation options Inability to sync contact data with external sources No automation flows to follow up specific customer actions Not as intuitive to use as MailChimp

Mailchimp & SendinBlue Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

SendinBlue uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendinBlue makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendinBlue integration diagram
  • First name
  • Last name
  • Using business Website passed from SendinBlue, Hyperise is able to enrich business logo and website screenshots.
  • Business name

SendinBlue Integration Guide

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Mailchimp and SendinBlue Frequently Asked Questions

Question: Q: What is MailChimp?

Answer: A: MailChimp is a cloud-based email marketing platform that helps businesses of any size to manage their email campaigns, including email newsletters, automated messages, and targeted campaigns.

Question: Q: What are the main features of MailChimp?

Answer: A: MailChimp offers a variety of features to help you create, send, and track your email campaigns. These include email builder, automated messages, list segmentation and tagging, list management, analytics and reporting, A/B testing, landing pages, and integrations with other programs like Salesforce and WordPress.

Question: Q: What is the price of MailChimp?

Answer: A: Prices vary depending on the number of subscribers, but MailChimp offers a wide range of plans to accommodate businesses of any size. For up to 500 contacts, the plans start at Free, up to $10/month for up to 2,500 contacts. Beyond that, there are monthly fees that depend on the number of contacts in your list.

Question: Q: Where can I find help with MailChimp?

Answer: A: MailChimp has a comprehensive Support Center, where you can find answers to all of your questions, as well as setup guides, tutorials and other helpful information. You can also access Help & Education, where you can find a variety of resources and learning opportunities on how to manage MailChimp campaigns.

Question: Q: What is Sendinblue?

Answer: A: Sendinblue is an all-in-one digital marketing platform that helps you grow your business with email marketing, SMS, landing pages, and more.

Question: Q: What features does Sendinblue offer?

Answer: A: Sendinblue offers features such as email marketing, SMS marketing, contact segmentation and management, email automation, and advanced analytics.

Question: Q: How much does Sendinblue cost?

Answer: A: Sendinblue offers a number of plans with different feature sets and price points. Visit our pricing page for more information.

Question: Q: Can I use Sendinblue with third-party services?

Answer: A: Yes, Sendinblue integrates with third-party services such as Salesforce and Zendesk for added convenience.