ActiveCampaign vs SendinBlue

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of ActiveCampaign and SendinBlue. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

ActiveCampaign logo


Pricing: ActiveCampaign pricing plans start at $9/month for 500 contacts and the price increases based on a sliding scale of the number of contacts you have. The highest plan cost is $279/month and comes with unlimited contacts.



SendinBlue logo


Pricing: SendinBlue pricing is based on the number of emails sent per month. When you purchase an account, you get access to their full suite of features and you get charged for emails sent in excess of the monthly limit, starting at $25 for the first 40,000 emails.

ActiveCampaign vs SendinBlue Highlights

ActiveCampaign and SendinBlue are both email marketing solutions but with some distinct differences.

ActiveCampaign offers more power and customization when it comes to creating complex marketing and automation campaigns, whereas SendinBlue is more about creating simple email campaigns designed for eCommerce. SendinBlue also offers more of a comprehensive suite of services, including SMS, transactional emails, landing pages, forms, and other marketing features.

Regarding features, ActiveCampaign offers a wide array of customizable automation solutions, which enables marketers to create sophisticated campaigns, schedule messages, create segments, and track the engagement of subscribers. On the other hand, SendinBlue offers simpler and easier-to-use email and SMS solutions that include automatic email sequences, responsive templates, marketing automation, and more.

Regarding costs, ActiveCampaign has a more expensive subscription plan compared to SendinBlue, and this can be further customized to suit your business needs. SendinBlue is cheaper, but with fewer features and automation capabilities.

ActiveCampaign vs SendinBlue Pros

ActiveCampaign Pros

  • More customizable than SendinBlue, letting you tailor your email campaigns more deeply for each of your contacts
  • Easier user interface for managing contacts, setting up triggers and automating emails
  • Robust and comprehensive analytics providing insight on the performance of your campaigns in real time
  • Ability to send event-triggered emails based on contacts actions and behaviors
  • A/B testing of emails let you split your contact list and test content variations
  • Integration with over 250 third-party applications
  • Dedicated account manager available for larger enterprises

SendinBlue Pros

  • Easy to use, user-friendly UI/UX
  • Powerful segmentation features
  • Handles both automated and transactional emails
  • Multi-channel marketing
  • Competitive pricing
  • High email deliverability
  • Can be integrated with a long list of other services
  • Advanced analytics and reporting
  • Mix and match different types of emails
  • Supports A/B testing

ActiveCampaign vs SendinBlue Cons

ActiveCampaign Cons

  • Limited customization of templates compared to SendinBlue
  • No ability to create segmented lists
  • Higher cost than SendinBlue
  • More limited customer support compared to SendinBlue
  • Lack of integration with 3rd party software
  • More complex interface compared to SendinBlue

SendinBlue Cons

  • Limited range of template designs for email compared to ActiveCampaign
  • No dedicated landing page editor like ActiveCampaign
  • Limited user segmentation capabilities compared to ActiveCampaign
  • No A/B testing or dynamic content feature like ActiveCampaign
  • Limited customization options when building forms
  • No White Label or API features like ActiveCampaign
  • No workflow builder or automation included

ActiveCampaign & SendinBlue Hyperise Integrations

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

SendinBlue uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendinBlue makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendinBlue integration diagram
  • First name
  • Last name
  • Using business Website passed from SendinBlue, Hyperise is able to enrich business logo and website screenshots.
  • Business name

SendinBlue Integration Guide

Other ActiveCampaign & SendinBlue Marketing Automation platform comparisons

ActiveCampaign and SendinBlue Frequently Asked Questions

Question: What is ActiveCampaign?

Answer: ActiveCampaign is an all-in-one marketing automation platform that helps you better understand, engage, and grow your customer base. It allows you to create automated email campaigns, track website visitor behavior, segment customers, and more.

Question: How do I get started with ActiveCampaign?

Answer: Getting started with ActiveCampaign is easy. All you need to do is sign up for an account and follow the on-screen instructions. You'll be creating campaigns and automations in no time!

Question: Is ActiveCampaign free?

Answer: No, ActiveCampaign is not free. However, there are three pricing tiers available, ranging from $9/month to $149/month, so you can choose the one that works best for your business.

ActiveCampaign vs SendinBlue

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!

Question: What is SendinBlue?

Answer: SendinBlue is an all-in-one platform for marketing, sales, and customer relationships. It’s an email marketing, SMS messaging, and marketing automation solution designed to help businesses optimize their customer engagement.

Question: What services does SendinBlue offer?

Answer: SendinBlue offers a range of services for businesses, including email, SMS messaging, marketing automation, CRM, web forms, webhooks, and more.

Question: How can I get support from SendinBlue?

Answer: SendinBlue provides multiple support channels, including email, phone, and live chat. You can also access our extensive knowledge base and watch videos for help.