ActiveCampaign and SendinBlue are both email marketing solutions but with some distinct differences.
ActiveCampaign offers more power and customization when it comes to creating complex marketing and automation campaigns, whereas SendinBlue is more about creating simple email campaigns designed for eCommerce. SendinBlue also offers more of a comprehensive suite of services, including SMS, transactional emails, landing pages, forms, and other marketing features.
Regarding features, ActiveCampaign offers a wide array of customizable automation solutions, which enables marketers to create sophisticated campaigns, schedule messages, create segments, and track the engagement of subscribers. On the other hand, SendinBlue offers simpler and easier-to-use email and SMS solutions that include automatic email sequences, responsive templates, marketing automation, and more.
Regarding costs, ActiveCampaign has a more expensive subscription plan compared to SendinBlue, and this can be further customized to suit your business needs. SendinBlue is cheaper, but with fewer features and automation capabilities.
ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
SendinBlue uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
SendinBlue makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.