Klaviyo vs SendinBlue

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and SendinBlue. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo does not have a set pricing plan. Instead, customers must contact the sales team for a quote tailored to their needs. Based on customer reviews, it appears that pricing is based on a number of factors such as email list size, number of campaigns sent, and overall complexity of their setup.


SendinBlue logo


Pricing: SendinBlue has a variety of pricing options, depending on the type of plan you choose. All plans are billed on a monthly basis and include unlimited contacts. The “Lite” Plan is the most affordable option and costs just €25/month. This plan includes 300 emails/day, with no daily limit on the number of contacts you can send emails to.

Klaviyo vs SendinBlue Highlights

Klaviyo and SendinBlue are two popular marketing automation tools. The primary difference between them is the focus of the services and the features that are available for each. Klaviyo focuses on email marketing, whereas SendinBlue focuses on both email marketing and SMS marketing. When it comes to features, Klaviyo is stronger in email and marketing automation, while SendinBlue is stronger in SMS, personalization, and integrations. Additionally, SendinBlue offers cheaper starter plans than Klaviyo, making it a great option for those just getting started with email marketing.

Klaviyo vs SendinBlue Pros

Klaviyo Pros

  • Klaviyo offers advanced segmentation capabilities to personalize messages for customers
  • Klaviyo provides more automation options for user defined flows
  • Klaviyo utilizes a more data-driven approach by tracking customers behavior that can be used to create automated campaigns
  • Klaviyo allows for greater customization of the platform, with its own API and integrations
  • Klaviyo provides more reporting capabilities to track the success of your campaigns
  • Klaviyo offers more A/B testing options to optimize campaigns

SendinBlue Pros

  • More Affordable: SendinBlue is almost 50% less expensive than Klaviyo for entry-level plans
  • Easier to Use: Compared to Klaviyo, the user interface is simpler and easier to understand
  • More Features: SendinBlue offers automated workflows, email deliverability optimization, and more out of the box
  • Greater Flexibility: It is easier to customize and adjust emails sent through SendinBlue
  • Better Analytics: SendinBlue provides more depth in its analytics and reporting than Klaviyo

Klaviyo vs SendinBlue Cons

Klaviyo Cons

  • SendinBlue offers advanced features that Klaviyo does not, such as: advanced segmentation, multi-variate testing, dynamic content and much more
  • Klaviyo does not offer a free plan, while SendinBlues free plan allows users to send up to 300 emails per day
  • Klaviyos customer service is not as extensive as SendinBlues, who has a dedicated customer support team and extensive knowledge base
  • SendinBlue offers an extensive array of email marketing templates for users to choose from, which is not present in Klaviyo
  • Klaviyos advanced automation settings, while comprehensive, are not as streamlined as those found on SendinBlue

SendinBlue Cons

  • SendinBlue does not have as large of a library of automated workflows and email templates as Klaviyo
  • Sending large batches of emails through SendinBlue can be slow and cumbersome
  • SendinBlue's customer support is often slow to respond and not as helpful as Klaviyo's
  • The user interface of SendinBlue is not as intuitive or user friendly as Klaviyo's
  • Not as many segmentation options are available with SendinBlue
  • SendinBlue does not have as many integrations as Klaviyo does
  • Split testing is not available in SendinBlue compared to Klaviyo

Klaviyo & SendinBlue Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

SendinBlue uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendinBlue makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendinBlue integration diagram
  • First name
  • Last name
  • Using business Website passed from SendinBlue, Hyperise is able to enrich business logo and website screenshots.
  • Business name

SendinBlue Integration Guide

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Klaviyo and SendinBlue Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a marketing automation platform that empowers brands to grow their ecommerce businesses through better customer engagement and personalized experiences.

Question: What features does Klaviyo offer?

Answer: Klaviyo offers a range of features to help businesses thrive, such as automated email marketing, SMS campaigns, segmentation, behavioral targeting, and more.

Question: How does Klaviyo work?

Answer: Klaviyo has a rich set of tools designed to help brands build relationships with their customers. Using powerful segmentation, Klaviyo can identify individual customer needs and create tailored campaigns that are triggered by key moments in their customer journey.

Question: How much does Klaviyo cost?

Answer: Klaviyo offers pricing plans based on the number of subscribers you have. For a business with just a few thousand subscribers, the cost is $20/month. For a business with more than 1 million subscribers, you'll pay starting at $900/month.

Question: What integrations does Klaviyo offer?

Answer: Klaviyo integrates with a wide range of ecommerce platforms and other services, giving businesses the ability to easily connect their data and amplify their marketing efforts.

Question: How does SendinBlue work?

Answer: SendinBlue is an all-in-one marketing platform that helps businesses market their products and services through email, SMS, and other channels. It helps businesses automate their marketing operations and allows them to personalize their messages for individual customers and target different customer segments.

Question: What types of marketing campaigns can I create with SendinBlue?

Answer: You can design and launch email campaigns, SMS campaigns, and automated messaging series. You can also use the platform to segment your customer lists, automate marketing tasks, collect payments, and monitor your campaigns’ results.

Question: Does SendinBlue provide customer support?

Answer: Yes, SendinBlue provides customer support via phone, email, use cases in the self-service portal, and live chat. Additionally, the SendinBlue Academy provides helpful resources for users, including video tutorials, articles, and webinars.