HubSpot Marketing vs SendinBlue

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and SendinBlue. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot's Marketing Automation platform offers a variety of pricing options based on the size and needs of your business. Here is a summary of their pricing plans: 1. Free: This plan is ideal for small businesses and startups looking to get started with basic marketing features such as lead capture forms, email marketing, forms, and a contact database. The free version also offers basic reporting and a limited number of contacts and users. 2.


SendinBlue logo


Pricing: Sendinblue offers five pricing plans for its marketing automation platform: Free, Lite, Essential, Premium, and Enterprise. The Free plan includes unlimited contacts and up to 300 emails per day, but it includes Sendinblue branding in emails and does not provide access to all features. The Lite plan starts at $25 per month and offers no daily sending limit, no Sendinblue branding, advanced statistics, and chat support.

HubSpot Marketing vs SendinBlue Highlights

HubSpot and Sendinblue are both Marketing Automation platforms, but they differ in their features, target audience, and pricing plans.

HubSpot is an all-in-one Marketing Automation platform that provides a comprehensive suite of tools designed for small and medium-sized businesses. It includes features such as CRM, email marketing, social media, landing pages, forms, and more. HubSpot is focused on inbound marketing, attracting, engaging, and delighting customers at every stage of their journey.

On the other hand, Sendinblue is a more affordable Marketing Automation platform designed for small businesses, startups, and entrepreneurs. It offers email marketing, SMS marketing, marketing automation, transactional email, and more. Sendinblue focuses on outbound marketing, delivering messages to potential customers through various channels.

In terms of pricing, HubSpot is generally more expensive than Sendinblue, with plans ranging from $45/month to $3,200/month. Sendinblue, on the other hand, has more flexible pricing plans starting at $25/month.

Overall, the difference between HubSpot and Sendinblue lies in their target audience, features, and pricing model. HubSpot is geared towards small and medium-sized businesses with a focus on inbound marketing, while Sendinblue is more affordable and aimed at small businesses and startups, with more emphasis on outbound marketing.

HubSpot Marketing vs SendinBlue Pros

HubSpot Marketing Pros

  • Here are some possible pros for HubSpot compared to Sendinblue:
  • Robust features: HubSpot offers a wide range of features that go beyond email marketing, including CRM, sales automation, landing pages, forms, social media management, ads tracking, and more. These features allow users to create more sophisticated and integrated campaigns.
  • Marketing and sales alignment: HubSpot's CRM and sales tools are tightly integrated with its marketing automation platform, which means that sales teams can access customer data, track deals, and collaborate with marketers more effectively. This can help create a more cohesive customer experience.
  • Ease of use: While HubSpot can be more complex than some email marketing platforms, it is still designed to be relatively user-friendly, with drag-and-drop editors and customizable workflows. Additionally, HubSpot offers a wealth of training and support resources to help users get up to speed.
  • Analytics and reporting: HubSpot offers detailed analytics and reporting capabilities that allow users to track the performance of their campaigns, identify areas for improvement, and measure ROI. Users can also create custom dashboards and reports that focus on the metrics that matter most to their business.
  • Integrations: HubSpot integrates with a wide range of other marketing and sales tools, as well as popular CRM systems like Salesforce. This can help create a more seamless workflow and eliminate data silos.
  • Scalability: HubSpot offers tiered pricing plans that allow users to scale their usage of the platform as their business grows. This can make it a more affordable and flexible option for smaller businesses that are just starting out.
  • While Sendinblue also has its own set of pros and may be a better fit for some businesses, these are some factors that may make HubSpot a more attractive choice for certain users.

SendinBlue Pros

  • Sure, here are some Pros for Sendinblue compared to Hubspot:
  • More affordable pricing plans with no limit on contacts and features.
  • An easier-to-use and more intuitive interface for beginners.
  • Better selection of email templates, landing page designs, and automation workflows.
  • Advanced features for SMS marketing and chat support.
  • More integrations with popular e-commerce platforms such as Shopify and Magento.
  • Advanced segmentation and personalization options for email campaigns.
  • Optimization for transactional email delivery.
  • Built-in A/B testing for campaigns, including subject lines, email content, and send time.
  • It's important to note that both platforms have their own strengths and weaknesses, and the choice ultimately depends on the specific needs and goals of the user.

HubSpot Marketing vs SendinBlue Cons

HubSpot Marketing Cons

  • HubSpot is more expensive than Sendinblue, making it less accessible for small businesses and startups.
  • While both platforms offer email marketing automation, Sendinblue offers more flexible and advanced email functionalities (such as A/B testing) than HubSpot.
  • Sendinblue offers SMS marketing automation, which HubSpot does not have.
  • HubSpot's landing page builder has fewer customization options than Sendinblue's drag-and-drop landing page editor.
  • HubSpot's reporting and analytics features are more complex and may require some technical expertise to use effectively, while Sendinblue offers simpler and more user-friendly reporting.
  • HubSpot can be overwhelming for beginners, as it offers many features and functionalities that may not be relevant for all users, while Sendinblue is more straightforward and easier to navigate.

SendinBlue Cons

  • Limited customization options compared to Hubspot
  • No built-in landing page editor
  • Basic reporting capabilities compared to Hubspot's robust analytics
  • Limited integrations with third-party apps and services
  • Relatively limited lead scoring and segmentation options
  • Less comprehensive solution for sales and customer service, compared to Hubspot's complete CRM functionality.

HubSpot Marketing & SendinBlue Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

SendinBlue uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendinBlue makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendinBlue integration diagram
  • First name
  • Last name
  • Using business Website passed from SendinBlue, Hyperise is able to enrich business logo and website screenshots.
  • Business name

SendinBlue Integration Guide

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HubSpot Marketing and SendinBlue Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is an all-in-one marketing, sales, and customer service platform designed to help businesses grow better.

Question: What features does HubSpot offer?

Answer: HubSpot offers a range of features including email marketing, social media management, landing pages, lead generation, CRM, sales automation, customer service ticketing, and more.

Question: Is HubSpot suitable for small businesses?

Answer: Yes, HubSpot offers different plans for businesses of different sizes and allows scaling up as your business grows.

Question: How much does HubSpot cost?

Answer: HubSpot offers both free and paid plans. Their paid plans start at $50 per month and can go up to thousands of dollars per month, depending on the features and number of contacts.

Question: Is HubSpot difficult to use?

Answer: HubSpot offers a user-friendly interface and provides extensive resources including a knowledge base, certification courses, and support to help users navigate the platform.

Question: Does HubSpot offer integrations with other tools?

Answer: Yes, HubSpot offers integrations with many popular tools including Salesforce, Microsoft Dynamics, Zapier, and more.

Question: Is HubSpot suitable for eCommerce businesses?

Answer: Yes, HubSpot offers eCommerce integrations with platforms such as Shopify and Magento, and offers features such as abandoned cart recovery, product catalog, and more.

Question: What is Sendinblue?

Answer: Sendinblue is a marketing automation platform designed to help businesses of all sizes create and send professional email campaigns, manage their customer relationships, and automate their marketing efforts.

Question: What are the features of Sendinblue?

Answer: Sendinblue offers a comprehensive range of marketing automation features including email marketing, SMS marketing, marketing automation workflows, landing pages, signup forms, and real-time reporting and analytics.

Question: How much does Sendinblue cost?

Answer: Sendinblue offers a range of pricing plans starting from a free plan for up to 300 emails per day, up to a premium plan for larger businesses with advanced features starting at $66/month.

Question: Is Sendinblue easy to use?

Answer: Yes, Sendinblue has a user-friendly interface that is easy to navigate, allowing users to create professional-looking email campaigns and marketing workflows quickly and easily.

Question: Does Sendinblue integrate with other platforms?

Answer: Yes, Sendinblue integrates with a range of third-party platforms including popular CRM systems, e-commerce platforms, and social media platforms.

Question: What kind of support does Sendinblue offer?

Answer: Sendinblue provides excellent customer support to its users, including phone support, email support, live chat, as well as a comprehensive knowledge base and online resources.

Question: Is Sendinblue suitable for my business?

Answer: Sendinblue is suitable for businesses of all sizes, from small startups to larger enterprises, looking to automate their email and marketing campaigns, manage their customer relationships, and grow their business.