HubSpot and Sendinblue are both Marketing Automation platforms, but they differ in their features, target audience, and pricing plans.
HubSpot is an all-in-one Marketing Automation platform that provides a comprehensive suite of tools designed for small and medium-sized businesses. It includes features such as CRM, email marketing, social media, landing pages, forms, and more. HubSpot is focused on inbound marketing, attracting, engaging, and delighting customers at every stage of their journey.
On the other hand, Sendinblue is a more affordable Marketing Automation platform designed for small businesses, startups, and entrepreneurs. It offers email marketing, SMS marketing, marketing automation, transactional email, and more. Sendinblue focuses on outbound marketing, delivering messages to potential customers through various channels.
In terms of pricing, HubSpot is generally more expensive than Sendinblue, with plans ranging from $45/month to $3,200/month. Sendinblue, on the other hand, has more flexible pricing plans starting at $25/month.
Overall, the difference between HubSpot and Sendinblue lies in their target audience, features, and pricing model. HubSpot is geared towards small and medium-sized businesses with a focus on inbound marketing, while Sendinblue is more affordable and aimed at small businesses and startups, with more emphasis on outbound marketing.