Close is a sales CRM platform that focuses on lead management, sales pipelines, and productivity tools. It has features such as email and call tracking, task automation, and reporting. Infusionsoft, on the other hand, is an all-in-one CRM and marketing automation platform that caters to small businesses. It provides features such as email marketing, lead scoring, eCommerce integration, and advanced sales automation.
The main difference between the two platforms is that Close is more focused on sales management, while Infusionsoft offers a broader range of features that also facilitate marketing automation. Close is ideal for sales teams that need a simple and efficient way to manage leads and sales pipelines, while Infusionsoft is suitable for small businesses that need to manage multiple aspects of their sales and marketing efforts.