Freshsales and Close are both customer relationship management (CRM) software solutions that can help businesses manage their customer interactions, contacts, and sales processes. However, they differ in various ways. Freshsales is designed for sales teams that need a more comprehensive solution with a focus on a customer-centric approach. Close, on the other hand, is tailored for sales teams that require a more user-friendly CRM with a sales-centric focus.
Freshsales provides powerful features for sales teams, such as lead scoring and management, automated workflows, and integration with customer interaction analytics. It also includes a customer portrait builder that allows sales teams to quickly build customer profiles by summarizing and analyzing relevant customer data. This software is more complex and offers more customization, so more experienced users tend to find it more appealing.
Close, on the other hand, provides users with an easy-to-navigate, user-friendly interface that makes sales processes easier to manage. It features features such as automatic deal tracking, real-time customer communication, and AI-powered sales insights. However, it lacks the comprehensive customer profiling capabilities and customizability of Freshsales. This makes it more suited for teams that do not need a lot of customization, but is still interested in having powerful sales-focused CRM.