Keap and Close are both software platforms designed for managing customer information and automating sales and marketing processes. However, there are a few key differences between the two.
Keap is geared towards small businesses and offers a range of features, including lead capture, automated email marketing, appointment scheduling, and invoicing. It also integrates with third-party software such as QuickBooks and Gmail.
Close, on the other hand, is designed for sales teams and includes advanced sales automation and analytics tools. It features a powerful CRM with customizable pipelines, call tracking, and reporting. It also integrates with a wide range of third-party tools, including Slack, Zapier, and Salesforce.
In summary, while both Keap and Close offer powerful automation and management tools, Keap is better suited for small businesses looking for an all-in-one solution for managing clients, appointments, and billing. Close is ideal for sales teams who need advanced automation and analytics capabilities to manage their pipelines and accelerate sales cycles.