Mailshake is primarily an email marketing platform that focuses on creating engaging cold email campaigns, automated follow-ups and email sequences, and tracking your outreach efforts. It enables users to personalize their emails with merge tags, schedule emails for optimal send times, and track open rates, click-through rates, and reply rates.
On the other hand, Infusionsoft is a CRM platform that offers email marketing functionality alongside sales automation, lead management, billing, and e-commerce tools. It allows users to manage their customer data, build and automate sales processes, and create marketing campaigns using email, social media, and other channels. Infusionsoft also provides analytics and reporting features to help businesses track their performance and optimize their marketing and sales efforts.
In summary, while both Mailshake and Infusionsoft include email marketing capabilities, Mailshake is more focused on email outreach, while Infusionsoft is CRM software that provides a more comprehensive suite of tools for managing leads, customers, and sales.