vs Infusionsoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations logo

Pricing: Marketing Automation platform pricing can vary widely based on a number of factors, including the size and complexity of your organization, the features and functionality you require, and the level of support and training you need. Most Marketing Automation platforms offer pricing plans tailored to the specific needs of businesses, which can include per-user or per-contact pricing, as well as monthly or annual subscriptions. Some Marketing Automation platforms also offer additional services, such as consulting, implementation, and custom development, which can add to the overall cost.


Infusionsoft logo


Pricing: Infusionsoft, which is now known as Keap, offers different pricing plans based on the features and level of support that you need. The main plans include: 1. Keap Grow: This plan is best for solo entrepreneurs or small businesses who are just starting out. It costs $79 per month and includes basic features like contact management, appointment scheduling, and email marketing. 2. Keap Pro: This plan is ideal for small businesses that want to automate their sales and marketing strategies. vs Infusionsoft Highlights

Reply is a marketing automation platform that focuses on lead generation and sales engagement. It allows businesses to automate their sales process through personalized email campaigns, social media, and website tracking. On the other hand, Infusionsoft is a CRM platform that combines contact management, marketing automation, and eCommerce capabilities. It helps businesses manage customer interactions, automate their marketing campaigns, and manage their sales pipeline. The key difference between the two platforms is that Reply is more focused on marketing and sales engagement, while Infusionsoft is more focused on overall customer relationship management. While both platforms offer automation capabilities, Infusionsoft offers a more comprehensive set of features for managing every aspect of the customer journey. vs Infusionsoft Pros Pros

  • Reply offers advanced automation features that are specifically designed to help businesses streamline their marketing efforts.
  • Reply comes with a user-friendly interface that makes it easy for businesses to create and launch successful campaigns.
  • Compared to Infusionsoft, Reply offers more robust lead generation tools and features such as personalized email outreach and A/B testing capabilities.
  • With Reply, businesses can access robust reporting and analytics tools that provide valuable insights into the performance of their campaigns.
  • Reply is a more affordable solution than Infusionsoft, making it an ideal choice for small and mid-sized businesses that are looking to grow without breaking the bank.
  • Reply offers a powerful contact management system that allows businesses to keep track of leads, prospects, and customers all in one place.
  • Unlike Infusionsoft, Reply supports multi-channel marketing campaigns, allowing businesses to reach their target audience across multiple platforms and channels.

Infusionsoft Pros

  • Infusionsoft has robust CRM capabilities that allow businesses to manage their customer interactions and relationships comprehensively.
  • Infusionsoft offers email marketing tools that can help businesses stay in touch with their customers, send automated follow-ups, and manage their email contacts more efficiently.
  • Infusionsoft integrates with various third-party applications, including e-commerce platforms, accounting software, and social media networks, providing businesses with a complete solution for managing their operations.
  • Infusionsoft also offers sales and marketing automation features that enable businesses to automate their repetitive tasks and workflows, freeing up their staff to focus on more strategic initiatives.
  • Infusionsoft has a reputation for excellent customer support and provides a range of resources to help businesses get the most out of the platform, including training and certification programs.
  • Compared to Reply:
  • Infusionsoft has more extensive customer relationship management (CRM) features that are better suited for businesses looking to manage their customer interactions comprehensively.
  • Infusionsoft provides more tools for email marketing, including automated follow-ups, that can help businesses stay in touch with their customers and manage their email contacts more efficiently.
  • Infusionsoft's focus on integrations with third-party platforms means that it can provide a more complete solution for businesses that need to manage their operations.
  • Please note that both platforms are marketing automation tools that have different functionalities and features. It is essential to evaluate the specific needs of your business before choosing the best platform for your marketing automation purposes. vs Infusionsoft Cons Cons

  • Limited Email Marketing Features: While Reply does have email capabilities, it doesn't offer the same level of sophistication as Infusionsoft. Infusionsoft allows for more targeted email campaigns and powerful automation.
  • Lack of In-Depth Sales and Marketing Tools: As a marketing automation platform, Reply doesn't offer as many sales and customer management tools as Infusionsoft. Infusionsoft has advanced features like lead scoring, opportunity management, and sales pipeline reporting.
  • Poor Integration with Other Tools: Infusionsoft has a robust API and integrates with hundreds of third-party applications, while Reply's integration options are limited.
  • Higher Learning Curve: Compared to Reply, Infusionsoft can be more difficult to learn and use. However, once you become familiar with the platform, it offers more advanced features and capabilities.
  • Higher Cost: Infusionsoft is generally more expensive than Reply, which may be a barrier for smaller businesses. However, Infusionsoft's advanced features and capability may justify the additional cost for some businesses.

Infusionsoft Cons

  • Infusionsoft is primarily a CRM platform, with limited marketing automation capabilities, compared to Reply which is specialized in marketing automation.
  • Infusionsoft can be complicated to set up and navigate, requiring technical expertise or dedicated onboarding support, whereas Reply is known for being user-friendly and quick to set up.
  • Infusionsoft's pricing structure can be more expensive, especially if users require additional features, compared to Reply which offers a more affordable and flexible pricing plan.
  • Infusionsoft's reporting and analytics capabilities can be limited compared to Reply, which offers more advanced reporting features.
  • Infusionsoft is not designed specifically for e-commerce, so users who sell products online may find it less suitable than platforms like Reply that offer specific e-commerce integrations. & Infusionsoft Hyperise Integrations uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages. makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages. integration diagram
  • First name
  • Last name
  • Business name
  • Job title
  • City
  • Country
  • State Integration Guide

Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Infusionsoft integration diagram
  • First name
  • Last name
  • Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Infusionsoft Integration Guide

Other & Infusionsoft Marketing Automation platform comparisons and Infusionsoft Frequently Asked Questions

Question: What is marketing automation?

Answer: Marketing automation is a software platform that helps businesses automate repetitive marketing tasks and workflows. It enables businesses to target the right audience, nurture leads, and convert them into customers.

Question: What are the benefits of using a marketing automation platform?

Answer: The benefits of using a marketing automation platform include increased productivity, improved lead generation and nurturing, increased conversion rates, better customer data collection and analysis, improved customer engagement, and reduced marketing effort and costs.

Question: What features should I look for in a marketing automation platform?

Answer: Look for features such as lead scoring, campaign management, email marketing, CRM integration, social media automation, landing page customization, analytics and reporting, and A/B testing.

Question: Is marketing automation suitable for small businesses?

Answer: Yes, marketing automation can benefit businesses of all sizes, including small businesses. It can help small businesses streamline their marketing efforts and compete with bigger businesses.

Question: How much does marketing automation cost?

Answer: The cost of marketing automation varies depending on the features you need and the size of your business. Some platforms charge a flat fee, while others charge based on the number of contacts or the features you use. It's best to compare pricing plans from various providers to find the one that fits your budget and needs.

Question: What is Infusionsoft?

Answer: Infusionsoft is a powerful customer relationship management (CRM) platform designed to help small businesses automate their marketing, sales, and customer management processes.

Question: What are some of the benefits of using Infusionsoft?

Answer: Infusionsoft offers a variety of benefits, including:

Question: Streamlined sales and marketing processes

Answer: Automated workflows

Question: Customizable reporting

Answer: Targeted email marketing campaigns

Question: Lead scoring and nurturing

Answer: E-commerce capabilities

Question: How much does Infusionsoft cost?

Answer: Infusionsoft offers several different pricing plans, which range from $79/month for the Basic plan to $299/month for the Premium plan. Exact pricing can vary depending on the specific plan and any additional features or services you may need.

Question: Is Infusionsoft difficult to use?

Answer: While there can be a learning curve when it comes to setting up and using Infusionsoft, the platform offers extensive resources and support to help users get started. Additionally, once you have your workflows established, the platform can help automate many of your marketing and sales processes, saving you time and effort in the long run.

Question: Does Infusionsoft integrate with other platforms?

Answer: Yes, Infusionsoft offers integrations with a wide range of popular platforms, including WordPress, QuickBooks, and Shopify, among others.

Question: Can Infusionsoft help with lead tracking and management?

Answer: Yes, Infusionsoft offers extensive lead tracking and management capabilities, including lead scoring, tag-based segments, and more. This can help businesses better understand their leads and ensure that they are following up with the right people at the right time.