Infusionsoft is a cloud-based small business sales and marketing platform designed to help small businesses grow and become more profitable. It provides features such as lead tracking and nurturing, ecommerce, email marketing, automated sales and marketing campaigns, task management, and contact and transaction history. On the other hand, Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage relationships with customers and prospects. It offers tools such as sales, marketing, and customer service automation, customer data analytic insights and integration with other systems.
The primary difference between Infusionsoft and Salesforce is the focus and purpose of each one. Infusionsoft is designed to help small businesses automate their sales and marketing process, while Salesforce focuses on customer relationship management and is designed for large businesses. Infusionsoft is also much more oriented towards automation, whereas Salesforce is more about collecting, managing and analyzing customer data and integrating it with other systems. Infusionsoft tends to be easier to use than Salesforce, and it typically requires much less time to get up to speed with the system.