Apollo.io vs Infusionsoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo.io is a comprehensive marketing automation platform that offers different pricing plans to suit the needs and budgets of different businesses. The pricing plans include: 1. Starter Plan: $49 per user per month (billed annually) - This plan includes basic features such as contact and account data enrichment, email and phone prospecting, team collaboration, and reporting. 2.


Infusionsoft logo


Pricing: Infusionsoft is a CRM platform, also known as Keap. The platform's pricing structure is based on your business needs and the features included within each plan. Infusionsoft offers three pricing plans, including: 1. Keap Grow - starting at $79/month, this plan includes basic CRM features such as contact management, appointment scheduling, and email marketing. 2.

Apollo.io vs Infusionsoft Highlights

Apollo is mainly a marketing automation platform that focuses on generating more leads, nurturing them, and converting them into customers. It is a cloud-based software that is designed to simplify the marketing process, making it easy to integrate with other marketing tools. On the other hand, Infusionsoft is a robust CRM platform that can automate sales, marketing, and e-commerce activities. It is a comprehensive all-in-one platform that offers features like CRM, marketing automation, e-commerce, and payment processing. Infusionsoft is designed for small to mid-sized businesses who want to grow their customer base and streamline their business processes. Therefore, the key difference between Apollo and Infusionsoft is that Apollo is more focused on marketing automation, while Infusionsoft is a combination of CRM, e-commerce, and marketing automation.

Apollo.io vs Infusionsoft Pros

Apollo.io Pros

  • Apollo is primarily focused on marketing automation, whereas Infusionsoft is a CRM-focused platform.
  • Apollo has a more user-friendly interface and is easier to navigate than Infusionsoft.
  • Apollo offers more robust lead tracking and scoring capabilities than Infusionsoft.
  • Apollo has a more advanced email marketing system with better personalization and targeting options.
  • Apollo integrates with a wide range of third-party apps and tools, making it easier to streamline your marketing workflow.
  • Apollo offers more advanced reporting and analytics capabilities for a better understanding of your marketing efforts.
  • Apollo offers more advanced automation capabilities for creating targeted campaigns and workflows.

Infusionsoft Pros

  • Infusionsoft offers a robust CRM platform with advanced contact management and data organization capabilities.
  • Infusionsoft offers more extensive sales automation features compared to Apollo, allowing users to manage their sales pipeline more effectively.
  • Infusionsoft provides advanced email marketing features, including customizable templates, advanced segmentation, and autoresponders, to better reach out to clients and prospects.
  • Infusionsoft's campaign builder provides a more comprehensive and flexible marketing automation platform.
  • Infusionsoft's e-commerce capabilities allow users to sell products and services, manage inventory, and process payments all from one centralized platform.
  • Infusionsoft provides access to a vast library of marketing resources and educational materials, including a community forum, live events, and webinars.

Apollo.io vs Infusionsoft Cons

Apollo.io Cons

  • Limited Contact Management: Apollo's contact management is not as robust as Infusionsoft's as it does not offer advanced segmentation, lead scoring, and tagging features for contacts.
  • No E-commerce functionality: Apollo does not support e-commerce transactions, unlike Infusionsoft which offers online sales features to enable businesses to sell products and services directly through the platform.
  • Limited Email Marketing Capabilities: Apollo's email marketing functionalities are limited compared to Infusionsoft's. It does not offer advanced email automation features like triggered campaigns, lead nurturing, and multi-channel campaigns.
  • No Native Integrations: Apollo does not have a wide range of native integrations. On the other hand, Infusionsoft supports integrations with various third-party applications and software, including popular CRMs, accounting software, and social media platforms.
  • Not Ideal for Small Businesses: Apollo pricing plans are not suitable for small businesses on a tight budget, as it comes with a higher price tag than Infusionsoft. Infusionsoft offers more affordable pricing tiers, making it a more suitable option for small businesses.

Infusionsoft Cons

  • Infusionsoft's interface can be overwhelming and complex for some users, whereas Apollo offers a more user-friendly and intuitive interface.
  • Infusionsoft is primarily a CRM platform, whereas Apollo focuses more on marketing automation and lead generation.
  • Infusionsoft's pricing can be more expensive compared to Apollo, particularly for small businesses.
  • Infusionsoft's email marketing capabilities are not as advanced as Apollo's, which offers advanced segmentation and targeting options.
  • Infusionsoft's reporting and analytics can be limited, particularly in comparison to Apollo's sophisticated reporting and analytics tools.

Apollo.io & Infusionsoft Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Infusionsoft integration diagram
  • First name
  • Last name
  • Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Infusionsoft Integration Guide

Other Apollo.io & Infusionsoft Marketing Automation platform comparisons

Apollo.io and Infusionsoft Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that helps businesses automate their sales and marketing processes, from lead generation to customer retention.

Question: What features does Apollo offer?

Answer: Apollo offers a range of features, including email marketing, prospecting, sales automation, and customer segmentation. It also provides advanced analytics and reporting capabilities.

Question: Is Apollo easy to use?

Answer: Yes, Apollo is designed to be user-friendly and intuitive, with easy-to-navigate functions and a simple interface. It also offers onboarding and training resources for new users.

Question: Can Apollo integrate with other platforms?

Answer: Yes, Apollo can integrate with a wide range of platforms, including Salesforce, HubSpot, Marketo, and more. This allows for seamless data sharing and workflow automation.

Question: Does Apollo offer customer support?

Answer: Yes, Apollo provides customer support via email and phone, as well as a knowledge base and community forum for self-help.

Question: What is the pricing for Apollo?

Answer: Apollo offers customized pricing based on the specific needs of each business, with plans starting at $99 per user per month. There are also discounts available for annual subscriptions.

Apollo.io vs Infusionsoft

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: Here are some frequently asked questions about Infusionsoft (a CRM platform) and their answers:

Answer: What is Infusionsoft?

Question: Infusionsoft is a CRM (Customer Relationship Management) platform that helps businesses streamline their customer interactions, automate their marketing processes and improve their sales conversions.

Answer: What are the features of Infusionsoft?

Question: Infusionsoft has a variety of features including contact management, email marketing, marketing automation, sales automation, e-commerce, analytics, and integrations.

Answer: What kind of businesses use Infusionsoft?

Question: Infusionsoft is mainly used by small and medium-sized businesses across various industries, including e-commerce, health and wellness, professional services, and hospitality.

Answer: Is there a free trial for Infusionsoft?

Question: Infusionsoft does not offer a free trial, but they do have a demo available for interested parties.

Answer: How much does Infusionsoft cost?

Question: Infusionsoft pricing starts at $199/month for the basic plan and goes up to $599/month for the complete plan.

Answer: Does Infusionsoft offer customer support?

Question: Yes, Infusionsoft offers customer support via phone, email, and live chat. They also have a knowledge base and community forum available for users.

Answer: Can Infusionsoft integrate with other software?

Question: Yes, Infusionsoft offers integrations with over 200 software applications including Google, WordPress, and QuickBooks.