Marketo vs Infusionsoft
Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.
In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations
Marketo
Pricing: Marketo is a software platform that offers marketing automation and digital marketing solutions. Its pricing varies depending on the specific package that a business chooses, the number of features included, and the size of the organization. Marketo has four pricing tiers: Basic, Pro, Elite, and Enterprise. The Basic plan starts at $1,000 per month, while the Pro plan starts at $2,500 per month.
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Infusionsoft
Pricing: Infusionsoft offers three pricing plans: 1. Essentials: This plan starts at $199 per month and includes essential email marketing, CRM, and sales automation features. It's suitable for small businesses with up to 500 contacts. 2. Deluxe Sales: This plan starts at $299 per month and includes advanced sales automation features, such as lead scoring and pipeline management. It also has a higher contact limit of up to 1,500. 3.
Marketo vs Infusionsoft Highlights
Marketo and Infusionsoft are both popular marketing automation platforms, but they have some key differences.
Marketo is known for its enterprise-level features, including omnichannel campaign management, predictive analytics, and account-based marketing. It is also highly customizable and integrates well with a wide range of other business tools. However, its pricing structure can be quite steep, making it more suitable for larger companies with substantial marketing budgets.
Infusionsoft, on the other hand, is a more affordable option that is better suited for small and medium-sized businesses (SMBs). It provides robust CRM and marketing automation capabilities, along with e-commerce features like inventory management and payment processing. Infusionsoft also offers a visual automation builder and a customizable dashboard that allows users to track key metrics and KPIs.
Overall, the choice between Marketo and Infusionsoft really depends on the specific needs and budget of your business. If you require advanced features and have the resources to invest in a powerful marketing automation platform, Marketo might be the best choice for you. However, if you're an SMB looking for a cost-effective and easy-to-use tool, Infusionsoft is definitely worth considering.
Marketo vs Infusionsoft Pros
Marketo Pros
- Marketo has more sophisticated and customizable automation workflows, allowing for more advanced segmentation and personalized messaging.
- Marketo offers more advanced analytics and reporting capabilities, including attribution reporting and predictive analytics.
- Marketo offers more integrations with other marketing tools and platforms, making it easier to incorporate into existing tech stacks.
- Marketo has a more comprehensive set of features for large enterprise-level businesses, including lead scoring, account-based marketing, and event tracking.
- Marketo has a user-friendly interface and intuitive navigation compared to Infusionsoft.
Infusionsoft Pros
- Sure, here are some pros of Infusionsoft over Marketo:
- All-in-one platform: Infusionsoft is an all-in-one platform that offers CRM, marketing, and sales automation tools, whereas Marketo only offers marketing automation.
- Affordable pricing: Infusionsoft offers more affordable pricing plans compared to Marketo, making it easier for small businesses to access marketing automation tools.
- More customization options: Infusionsoft offers greater customization options for campaigns than Marketo does, allowing you to personalize your marketing strategies.
- Sales automation: Infusionsoft offers sales automation tools, which Marketo does not, making it easier to manage sales processes and customer engagement.
- Robust e-commerce capabilities: Infusionsoft offers extensive e-commerce capabilities that are built-in, while Marketo relies on integrations to achieve the same functionality.
- Comprehensive reporting and analytics: Infusionsoft offers in-depth reporting and analytics capabilities that enable users to track customer behavior and gain insights into the performance of marketing campaigns.
- Better customer support: Infusionsoft offers comprehensive customer support, including phone, email, and live chat, while Marketo does not offer phone support at all.
Marketo vs Infusionsoft Cons
Marketo Cons
- Marketo can be more expensive than Infusionsoft, especially for small businesses.
- Marketo has a steeper learning curve, making it more challenging for beginners to get started.
- Marketo's user interface may not be as intuitive or user-friendly as Infusionsoft's.
- Marketo's customer service may not be as responsive or helpful as Infusionsoft's.
- Marketo has fewer features for eCommerce and lead scoring compared to Infusionsoft.
Infusionsoft Cons
- Here are some cons of Infusionsoft as compared to Marketo:
- Infusionsoft is not as user-friendly as Marketo and requires more training to use effectively.
- Infusionsoft lacks the sophisticated reporting and analytics capabilities of Marketo.
- Infusionsoft has limited integrations with other third-party tools compared to Marketo.
- Infusionsoft is not as scalable as Marketo and may not be ideal for larger enterprises with complex marketing needs.
- Infusionsoft may require additional development work to customize it to meet specific business requirements.
Marketo & Infusionsoft Hyperise Integrations
Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from Marketo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Job title
Marketo Integration Guide
Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Job title
- Street
- Street2
- City
- Country
- State
- Zip
Infusionsoft Integration Guide
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