Marketo vs Infusionsoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo is a software platform that offers marketing automation and digital marketing solutions. Its pricing varies depending on the specific package that a business chooses, the number of features included, and the size of the organization. Marketo has four pricing tiers: Basic, Pro, Elite, and Enterprise. The Basic plan starts at $1,000 per month, while the Pro plan starts at $2,500 per month.


Infusionsoft logo


Pricing: Infusionsoft offers three pricing plans: 1. Essentials: This plan starts at $199 per month and includes essential email marketing, CRM, and sales automation features. It's suitable for small businesses with up to 500 contacts. 2. Deluxe Sales: This plan starts at $299 per month and includes advanced sales automation features, such as lead scoring and pipeline management. It also has a higher contact limit of up to 1,500. 3.

Marketo vs Infusionsoft Highlights

Marketo and Infusionsoft are both popular marketing automation platforms, but they have some key differences.

Marketo is known for its enterprise-level features, including omnichannel campaign management, predictive analytics, and account-based marketing. It is also highly customizable and integrates well with a wide range of other business tools. However, its pricing structure can be quite steep, making it more suitable for larger companies with substantial marketing budgets.

Infusionsoft, on the other hand, is a more affordable option that is better suited for small and medium-sized businesses (SMBs). It provides robust CRM and marketing automation capabilities, along with e-commerce features like inventory management and payment processing. Infusionsoft also offers a visual automation builder and a customizable dashboard that allows users to track key metrics and KPIs.

Overall, the choice between Marketo and Infusionsoft really depends on the specific needs and budget of your business. If you require advanced features and have the resources to invest in a powerful marketing automation platform, Marketo might be the best choice for you. However, if you're an SMB looking for a cost-effective and easy-to-use tool, Infusionsoft is definitely worth considering.

Marketo vs Infusionsoft Pros

Marketo Pros

  • Marketo has more sophisticated and customizable automation workflows, allowing for more advanced segmentation and personalized messaging.
  • Marketo offers more advanced analytics and reporting capabilities, including attribution reporting and predictive analytics.
  • Marketo offers more integrations with other marketing tools and platforms, making it easier to incorporate into existing tech stacks.
  • Marketo has a more comprehensive set of features for large enterprise-level businesses, including lead scoring, account-based marketing, and event tracking.
  • Marketo has a user-friendly interface and intuitive navigation compared to Infusionsoft.

Infusionsoft Pros

  • Sure, here are some pros of Infusionsoft over Marketo:
  • All-in-one platform: Infusionsoft is an all-in-one platform that offers CRM, marketing, and sales automation tools, whereas Marketo only offers marketing automation.
  • Affordable pricing: Infusionsoft offers more affordable pricing plans compared to Marketo, making it easier for small businesses to access marketing automation tools.
  • More customization options: Infusionsoft offers greater customization options for campaigns than Marketo does, allowing you to personalize your marketing strategies.
  • Sales automation: Infusionsoft offers sales automation tools, which Marketo does not, making it easier to manage sales processes and customer engagement.
  • Robust e-commerce capabilities: Infusionsoft offers extensive e-commerce capabilities that are built-in, while Marketo relies on integrations to achieve the same functionality.
  • Comprehensive reporting and analytics: Infusionsoft offers in-depth reporting and analytics capabilities that enable users to track customer behavior and gain insights into the performance of marketing campaigns.
  • Better customer support: Infusionsoft offers comprehensive customer support, including phone, email, and live chat, while Marketo does not offer phone support at all.

Marketo vs Infusionsoft Cons

Marketo Cons

  • Marketo can be more expensive than Infusionsoft, especially for small businesses.
  • Marketo has a steeper learning curve, making it more challenging for beginners to get started.
  • Marketo's user interface may not be as intuitive or user-friendly as Infusionsoft's.
  • Marketo's customer service may not be as responsive or helpful as Infusionsoft's.
  • Marketo has fewer features for eCommerce and lead scoring compared to Infusionsoft.

Infusionsoft Cons

  • Here are some cons of Infusionsoft as compared to Marketo:
  • Infusionsoft is not as user-friendly as Marketo and requires more training to use effectively.
  • Infusionsoft lacks the sophisticated reporting and analytics capabilities of Marketo.
  • Infusionsoft has limited integrations with other third-party tools compared to Marketo.
  • Infusionsoft is not as scalable as Marketo and may not be ideal for larger enterprises with complex marketing needs.
  • Infusionsoft may require additional development work to customize it to meet specific business requirements.

Marketo & Infusionsoft Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Infusionsoft integration diagram
  • First name
  • Last name
  • Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Infusionsoft Integration Guide

Other Marketo & Infusionsoft Marketing Automation platform comparisons

Marketo and Infusionsoft Frequently Asked Questions

Question: What is Marketo?


Question: Marketo is a web-based marketing automation platform that helps businesses to manage and automate their digital marketing campaigns.

Answer: Who can benefit from using Marketo?


Answer: Marketo is designed for businesses of all sizes that want to improve their marketing efforts and increase revenue. It is commonly used by B2B and B2C businesses.

Question: What are the key features of Marketo?


Question: Marketo offers a range of features that support email marketing, lead generation and management, campaign management, analytics and reporting, lead nurturing, and more.

Answer: How much does Marketo cost?


Answer: Marketo pricing varies depending on the size of your business and the specific features you require. There are several pricing plans available, and you can contact Marketo for a custom quote.

Question: Does Marketo integrate with other platforms?


Question: Yes, Marketo offers integrations with many popular platforms, including Salesforce, Microsoft Dynamics, Google Analytics, and more.

Answer: How can Marketo help with lead generation?


Answer: Marketo offers powerful lead generation and management tools that can help you to generate, score, and nurture leads through targeted campaigns and personalized communications.

Question: Can Marketo help with email marketing?


Question: Yes, Marketo provides a range of tools to support email marketing, including customizable templates, A/B testing, automated campaigns, and detailed reporting and analytics.

Answer: What kind of support does Marketo offer?


Answer: Marketo provides a range of support options, including community forums, online documentation, and phone and email support. Customers can also access a range of training resources and educational courses through the Marketo University.

Question: What is Infusionsoft?

Answer: Infusionsoft is an all-in-one CRM and marketing automation software designed specifically for small businesses.

Question: What are the key features of Infusionsoft?

Answer: Infusionsoft includes email marketing, lead capture forms, customer management, appointment setting, automation, e-commerce, affiliate tracking, and analytics.

Question: How much does Infusionsoft cost?

Answer: Infusionsoft offers pricing plans starting from $199 per month. Pricing is based on the number of contacts and the features included.

Question: Does Infusionsoft integrate with other software?

Answer: Yes, Infusionsoft integrates with a wide range of third-party applications, including Zapier, WordPress, QuickBooks, and Salesforce.

Question: Is Infusionsoft easy to use?

Answer: Infusionsoft has a bit of a learning curve, but once users get the hang of it, it can be quite easy to use. Infusionsoft also offers free training and support resources to help users get started.

Question: What kind of customer support does Infusionsoft offer?

Answer: Infusionsoft offers phone and email support, as well as a knowledge base and a community forum.