Close and Drift are both CRM platforms, but they differ in several ways.
Close is a customer relationship management platform that helps businesses manage their sales processes. It offers features such as lead management, pipeline management, contact management, task management, and reporting. Close aims to simplify the sales process by providing all the necessary tools in one place, making it easier for sales teams to close deals.
On the other hand, Drift is a conversational marketing platform that focuses on customer engagement through live chat, bots, and personalized messaging. It provides features such as chatbots, meeting scheduling, email marketing, and analytics. Drift aims to help businesses create a personalized experience for their customers and increase engagement by using conversational marketing.
In summary, Close is a CRM platform that focuses on managing the sales process, while Drift is a conversational marketing platform that focuses on customer engagement. Depending on your business needs, you could choose either platform or a combination of both.