Outreach.io vs Infusionsoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach has a tiered pricing model with three different plans: 1. "Essential" plan: This plan is priced at $65 per user per month (billed annually). It includes the basic sales engagement features like email sequencing, template library, dialer, and basic reporting. 2.



Infusionsoft logo


Pricing: Infusionsoft offers three pricing plans: 1. Infusionsoft Lite: This plan starts at $79/month and includes basic CRM features, email marketing automation, and e-commerce features. 2. Infusionsoft Pro: This plan starts at $146/month and includes advanced sales automation, marketing automation, and reporting features, as well as more advanced e-commerce features. 3.

Outreach.io vs Infusionsoft Highlights

Outreach and Infusionsoft are two powerful sales and marketing platforms with different strengths and features.

Outreach is primarily a sales engagement platform that helps sales teams optimize their outreach strategies and accelerate their sales process through personalized and automated communication, data-driven insights, and enhanced collaboration. Outreach is designed to increase efficiency in the sales process by providing features such as multi-channel outreach automation, analytics and reporting, task and workflow management, and CRM integration.

On the other hand, Infusionsoft is a comprehensive sales and marketing automation platform that includes advanced CRM capabilities. Infusionsoft allows businesses to capture leads, nurture them through personalized and targeted campaigns, score leads on engagement levels, automate the sales process, and improve customer engagement. Infusionsoft is focused on managing customer relationships throughout the entire sales process, from initial contact through to post-sale follow-up and customer retention.

Overall, Outreach excels in sales engagement with its emphasis on personalized outreach and sales process optimization, while Infusionsoft is a complete sales and marketing system that includes advanced CRM capabilities. It's essential for businesses to evaluate their specific needs and priorities to determine which platform best suits their needs.

Outreach.io vs Infusionsoft Pros

Outreach.io Pros

  • More customizable email templates
  • Ability to track email opens and clicks in real-time
  • More advanced email sequencing and automation features
  • Integration with more sales and marketing platforms (Salesforce, LinkedIn, etc.)
  • Advanced reporting and analytics capabilities
  • More user-friendly interface and easier-to-use platform
  • Better customer support and resources
  • Lower overall cost, with more flexible pricing options

Infusionsoft Pros

  • Infusionsoft provides a more robust marketing automation tool that allows you to create and manage personalized marketing campaigns.
  • Infusionsoft offers more advanced CRM features, such as lead scoring, pipeline management, and opportunity tracking.
  • Infusionsoft provides a centralized database for all your customer data, allowing you to easily segment your customers and personalize your marketing communications.
  • Infusionsoft offers more sophisticated reporting and analytics capabilities, allowing you to track the performance of your marketing campaigns and sales process.
  • Infusionsoft integrates with more third-party applications, allowing you to streamline your sales and marketing processes even further.

Outreach.io vs Infusionsoft Cons

Outreach.io Cons

  • Integration with other platforms can be limited in Outreach
  • Email editor can be less intuitive than Infusionsoft's
  • Limited reporting capabilities compared to Infusionsoft
  • Customization options for email templates and landing pages are limited in Outreach
  • A steeper learning curve for beginners compared to Infusionsoft
  • Outreach lacks a referral program feature, which Infusionsoft has
  • May be less suitable for smaller business compared to Infusionsoft due to pricing

Infusionsoft Cons

  • Infusionsoft has a steeper learning curve compared to Outreach, making it more difficult to use for beginners.
  • The user interface of Infusionsoft can feel cluttered and overwhelming, especially for smaller businesses.
  • Infusionsoft's pricing can be higher than Outreach, making it less accessible for some.
  • Infusionsoft's automation features can be complex and require extensive configuration, which can be time-consuming for users.
  • Infusionsoft's email marketing capabilities can be limited compared to Outreach, which offers more advanced features and customization options.
  • Infusionsoft lacks a native dialer, unlike Outreach which offers a built-in dialer to make and receive calls.

Outreach.io & Infusionsoft Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Infusionsoft integration diagram
  • First name
  • Last name
  • Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Infusionsoft Integration Guide

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Outreach.io and Infusionsoft Frequently Asked Questions

Question: What is outreach?

Answer: Outreach is the process of identifying and connecting with potential customers or clients in order to build a relationship and increase the likelihood of a sale.

Question: What are some common outreach methods?

Answer: Email outreach, social media outreach, and direct mail outreach are some of the most common methods used for outreach.

Question: How many times should I follow up with a prospect?

Answer: It's generally recommended to follow up with a prospect at least 3-5 times before moving on. However, each situation is unique and may require more or less follow up.

Question: What should I include in an outreach email?

Answer: An outreach email should be concise and personalized to the recipient. It should clearly state the reason for the outreach and offer some value to the recipient, whether it's information or a solution to a problem they may have.

Question: How can I measure the success of my outreach efforts?

Answer: The success of outreach efforts can be measured by tracking metrics such as open rates, response rates, and conversion rates. These can give insights into what's working and what needs to be improved upon.

Question: What is Infusionsoft?

Answer: Infusionsoft is a Customer Relationship Management (CRM) software that helps businesses streamline their sales, marketing, and customer management processes.

Question: What are the features of Infusionsoft?

Answer: Infusionsoft offers a range of features, including email marketing, lead capture, segmentation, campaign automation, e-commerce, social media integration, and analytics.

Question: How much does Infusionsoft cost?

Answer: Infusionsoft's pricing starts at $79 per month for the Essentials plan and goes up to $299 per month for the Complete plan. Custom pricing is also available for larger organizations.

Question: Is Infusionsoft easy to use?

Answer: Infusionsoft has a steep learning curve and may take some time to master for beginners. However, the platform offers comprehensive training resources, including webinars, tutorials, and support services, to help users get up to speed.

Question: Is Infusionsoft suitable for small businesses?

Answer: Infusionsoft caters to small and medium-sized businesses, particularly those in the e-commerce, professional services, and health and wellness industries. It can also be used by larger organizations that need a more scalable CRM solution.

Question: Can Infusionsoft integrate with other software?

Answer: Yes, Infusionsoft can integrate with a range of software, including payment processors, marketing tools, and e-commerce platforms, through its app marketplace.

Question: Are there any alternatives to Infusionsoft?

Answer: Yes, there are several alternatives to Infusionsoft, including HubSpot, ActiveCampaign, Salesforce, and Zoho CRM. These platforms offer similar features and functionalities as Infusionsoft but may vary in pricing and ease of use.