Mailchimp and Infusionsoft are both popular marketing automation platforms, but there are key differences between them.
Mailchimp is primarily a email marketing tool that provides easy-to-use email templates for creating campaigns. It has a free plan that allows up to 2,000 contacts and limited features. The paid plans start at $99 per month and offer advanced features like automation workflows, landing pages, and integrations with other platforms.
Infusionsoft, on the other hand, is a more comprehensive business management tool that includes email marketing, customer relationship management (CRM), e-commerce, and automation features. It is designed for small businesses and offers a robust set of features to help businesses manage their sales and marketing efforts. However, it also comes with a steeper learning curve and higher cost, with plans starting at $199 per month.
In summary, Mailchimp is a great choice for small businesses that need a simple and affordable email marketing tool, while Infusionsoft is better suited for businesses that require more advanced automation features and a comprehensive platform to manage their sales and marketing efforts.
Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.