Mailchimp vs Infusionsoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Infusionsoft. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp offers a variety of pricing plans for different needs, ranging from free to premium options. Here is a summary of Mailchimp pricing: 1. Free plan: includes up to 2,000 contacts and 10,000 emails per month, with limited features. 2. Essentials plan: starts at $9.99 per month and includes up to 50,000 contacts, unlimited emails, and additional features such as marketing automation, A/B testing, and custom branding. 3.



Infusionsoft logo


Pricing: Infusionsoft, now known as Keap, offers three pricing plans: 1. Keap Grow - This plan costs $79/month and includes basic CRM features, email marketing, appointment scheduling and automation tools for small businesses. 2. Keap Pro - This plan costs $149/month and includes all the features in the Keap Grow plan, along with advanced marketing automation, sales pipeline tools, quotes and invoices, and e-commerce integration. 3.

Mailchimp vs Infusionsoft Highlights

Mailchimp and Infusionsoft are both popular marketing automation platforms, but there are key differences between them.

Mailchimp is primarily a email marketing tool that provides easy-to-use email templates for creating campaigns. It has a free plan that allows up to 2,000 contacts and limited features. The paid plans start at $99 per month and offer advanced features like automation workflows, landing pages, and integrations with other platforms.

Infusionsoft, on the other hand, is a more comprehensive business management tool that includes email marketing, customer relationship management (CRM), e-commerce, and automation features. It is designed for small businesses and offers a robust set of features to help businesses manage their sales and marketing efforts. However, it also comes with a steeper learning curve and higher cost, with plans starting at $199 per month.

In summary, Mailchimp is a great choice for small businesses that need a simple and affordable email marketing tool, while Infusionsoft is better suited for businesses that require more advanced automation features and a comprehensive platform to manage their sales and marketing efforts.

Mailchimp vs Infusionsoft Pros

Mailchimp Pros

  • Mailchimp is cheaper compared to Infusionsoft.
  • Mailchimp is user-friendly and easy to set up for beginners.
  • Mailchimp offers a free plan option that Infusionsoft does not.
  • Mailchimp allows users to easily create mobile-responsive email campaigns.
  • Mailchimp has an intuitive drag-and-drop editor for email templates.
  • Mailchimp integrates with a wide variety of third-party apps and tools.
  • Mailchimp offers basic automation features that can be functional for small businesses.
  • Mailchimp has excellent customer support with fast response times.

Infusionsoft Pros

  • Sure, here are the pros of Infusionsoft compared to Mailchimp:
  • Infusionsoft offers advanced automation and CRM features not available in Mailchimp.
  • Infusionsoft allows for more complex sequences and workflows than Mailchimp.
  • Infusionsoft provides integrated ecommerce functionality, while Mailchimp only offers basic ecommerce features.
  • Infusionsoft offers a customizable dashboard for a more personalized user experience.
  • Infusionsoft has more advanced reporting and analytics capabilities, allowing for deeper insights into campaign performance.
  • Infusionsoft offers more robust lead scoring functionality to help prioritize leads in sales pipelines.

Mailchimp vs Infusionsoft Cons

Mailchimp Cons

  • Here are some cons of Mailchimp compared to Infusionsoft:
  • Limited automation: Mailchimps automation capabilities are limited compared to Infusionsofts advanced automation features. You can send automated email campaigns and trigger automations based on certain actions, but it doesn't offer advanced automation capabilities such as behavior-based triggers.
  • No advanced tagging and segmentation: Mailchimp lacks advanced tagging and segmentation capabilities compared to Infusionsoft. You can only segment your lists based on basic criteria, such as subscribers who have opened previous campaigns or clicked on certain links.
  • Limited sales and lead tracking: While Mailchimp can track basic sales and lead data, it doesn't offer the same sophisticated tracking that Infusionsoft offers. Infusionsoft offers advanced tracking and reporting features, which allow you to track every aspect of your sales and marketing.
  • Limited marketing automation features: Mailchimp offers limited marketing automation features compared to Infusionsoft. While you can create automated campaigns, reminders, and follow-ups, Infusionsofts automation capabilities are more sophisticated.
  • Limited customer support: Compared to Infusionsoft, Mailchimps customer support can be slow and unresponsive. They only offer email support on some of their plans, which can be frustrating if you need help urgently.

Infusionsoft Cons

  • More expensive than Mailchimp
  • Steep learning curve for new users
  • Limited email design options
  • Limited e-commerce features compared to Infusionsoft
  • Limited analytics and reporting capabilities
  • Not as flexible in terms of automation and workflow customization
  • Limited integration options with third-party apps and tools.

Mailchimp & Infusionsoft Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Infusionsoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Infusionsoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Infusionsoft integration diagram
  • First name
  • Last name
  • Using business Website passed from Infusionsoft, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

Infusionsoft Integration Guide

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Mailchimp and Infusionsoft Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is a marketing automation platform that allows businesses to manage and communicate with their email subscribers, build landing pages, and automate their marketing campaigns.

Question: How much does Mailchimp cost?

Answer: Mailchimp has a free plan that allows users to send up to 10,000 emails per month. Paid plans start at $99 per month for up to 500 contacts and vary based on the number of contacts and features.

Question: Can I import my email list into Mailchimp?

Answer: Yes, you can easily import your email list into Mailchimp using a CSV or TXT file, copy and paste, or by integrating with other platforms.

Question: Can Mailchimp integrate with other software?

Answer: Yes, Mailchimp integrates with a wide range of software applications, including social media platforms, e-commerce platforms, and website builders.

Question: What kind of email campaigns can I create with Mailchimp?

Answer: With Mailchimp, you can create a variety of email campaigns, including regular newsletters, automated drip campaigns, targeted e-commerce campaigns, and more.

Question: Can Mailchimp help me design my emails?

Answer: Yes, Mailchimp has a drag-and-drop email builder with pre-designed templates and customizable options, making it easy to create professional-looking emails.

Question: Does Mailchimp provide analytics and reporting?

Answer: Yes, Mailchimp provides detailed analytics and reporting for email campaigns, allowing you to track open rates, click-through rates, and other important metrics.

Question: I hope that helps! Let me know if you have any other questions.

Question: What is Infusionsoft?

Answer: Infusionsoft is a sales and marketing automation platform that helps businesses automate their sales and marketing process.

Question: How does Infusionsoft work?

Answer: Infusionsoft uses a combination of email marketing, customer relationship management (CRM), and marketing automation tools to help businesses automate their sales and marketing process.

Question: What are some of the features of Infusionsoft?

Answer: Some of the features of Infusionsoft include email marketing, CRM, marketing automation, lead capture and follow-up, e-commerce, and analytics and reporting.

Question: What are the benefits of using Infusionsoft?

Answer: Some of the benefits of using Infusionsoft include increased sales and revenue, improved customer relationships, more efficient sales and marketing processes, and improved lead nurturing.

Question: How much does Infusionsoft cost?

Answer: The cost of Infusionsoft varies depending on the package you choose. The basic package starts at $199 per month, while the full package starts at $599 per month.

Question: Is Infusionsoft easy to use?

Answer: Infusionsoft can be a bit challenging to use for some users, especially those who are not familiar with automation and marketing tools. However, Infusionsoft offers extensive support and training to help users get up to speed.

Question: Can Infusionsoft integrate with other tools?

Answer: Yes, Infusionsoft can integrate with many other tools, including CRMs, email marketing tools, e-commerce platforms, and more. Infusionsoft also has an API that allows for custom integrations.

Question: Is Infusionsoft right for my business?

Answer: Infusionsoft is ideal for businesses that want to automate their sales and marketing process and improve their customer relationships. However, it may not be the best fit for every business, and it is important to evaluate your business needs before investing in Infusionsoft.